Having been engaged in the cultural industry for many years, Wang Qinian naturally knows that it is rare to really sell works that can earn several times or dozens of times the profit. Pen, fun, and www.biquge.info

The vast majority of investments in the industry are barely able to break even, and some extreme works invest tens of millions but only get hundreds of thousands of box office.

A movie with a huge loss may swallow up the profits made by ten movies that can make money.

Film and television investors are more concerned about reducing the proportion of losses in street hits, rather than expecting a movie to sell like winning the lottery.

"Street Insurance" is an insurance that is very urgently needed in the entertainment and cultural industry.

……

Not long after Wang Qinian and Ping An's Mr. Ma reached an agreement, the news spread all over the Internet. The news spread so fast, in fact, it was the small partners and Ping An who carried out official leaks to test the reaction on the Internet.

On July 11, an anonymous post was uploaded on the LK forum, in which a large amount of inside information about the entertainment insurance company was leaked in advance.

"My friend is an executive of Xiaoxiao Financial Holdings, and according to him, the insurance company jointly built by Xiaoxiao and Ping An is really something, and the name is Entertainment Insurance. The entertainment insurance company plans to prepare and start business within this year. At present, the main type of insurance is street insurance. For the time being, there is a condition for the purchase of street insurance, first, the movie has been completed and confirmed to be released. Second, the pre-evaluation of the box office of the film, the insurance company and the film financing agency will start to evaluate the investment cost and box office income of the film, and the box office revenue will be lower than the estimated cost before the claim will be settled. Third, the minimum cost of street insurance is only 1/1000...... The reason for the launch of this insurance is that it is a big game of chess for the small partner company, not to expect insurance to make a profit, but to build a more complex cultural and entertainment industry chain ecology, the more complex the ecosystem, the stronger the risk resistance of the entire market. ”

"Bad reviews, writing novels hit the street the most. Why not launch the novelist's street insurance? ”

"If you write a novel, can you buy street insurance? Novel subscriptions hit the streets. It's sad too! ”

"Can a serialized anime have a street raid?"

"Novels are divided into subscriptions, can I buy insurance? Below a certain average subscription, the insurance company makes a claim. I really wish I had this insurance, and if I did, I would definitely buy it! ”

The news quickly spread all over the internet, and this very small insurance company, overnight. Be a regular in the headlines.

On Weibo, WeChat and other self-media, more than a million netizens rushed to discuss. In the forums and QQ groups, there has been a lot of noise.

Among them, there are at least 100,000 people who are related to cultural industries such as film and television, animation, games, music, novels, etc.

"My friend is going to enter the insurance industry!"

"The small partners have joined hands with Ping An to prepare for the establishment of cultural and entertainment insurance, and plan to launch street insurance."

"Street risk, the boss no longer has to worry about my movie box office hitting the street."

Public opinion on the Internet is spreading rapidly.

At the same time, a series of film and television companies such as Huayi, Guangguang, Huace, Hualu Baina, etc. They all called one after another to inquire about the relevant news.

After that, Wang Qinian gave a clear answer and said: "This matter is true, if there is no accident, the entertainment insurance company may be established within this year, and it will start business as soon as possible." At that time, I hope you will have a lot of cheers! ”

As for some film and television companies planning to invest in entertainment insurance, Wang Qinian said that the company will not introduce more shareholders at the beginning. After the official operation, peers in the industry are welcome to take shares. As a matter of fact. This insurance company also serves the entire cultural and entertainment industry, and the introduction of more peers in the industry is also conducive to the development of insurance companies.

At the same time, Wang Qinian officially responded to creators in the fields of online literature, animation, music and so on. said: "Recently, many literary and artistic people on the Internet are discussing our entertainment insurance company and street insurance. This street insurance was mainly based on the film market at the beginning. However, considering that other fields are also in great need of insurance, the authors who sign contracts with our partners' companies can get a street insurance worth 1,000 yuan when they sign the contract. The income of the contracted author is less than 20 yuan per thousand words. The street insurance is fully topped up. The cartoonist's share income is less than 25 yuan for a page of comics, and the street is made up according to the difference. If the income of a contracted singer is less than 5,000 yuan, it can also be made up. In the future, we will share the contract with our small partners, and we will popularize street insurance! As long as you sign a contract, you can buy insurance with real money, and you don't have to be afraid to hit the street, entertainment insurance will give you a back-up. Of course, this insurance is a back-up insurance, popular writers, cartoonists and singers, you can buy a commercial insurance on your own, the insurance agency will estimate the market performance of new works based on your past results, and if you are unlucky, you can also get a more market-oriented claim! As for the non-small partners who have signed contracts, the data is not transparent, and it is difficult to estimate their income for the time being, so the insurance business is not easy to carry out for the time being. However, we will strive to make the cultural market more transparent and establish a more authoritative data monitoring agency to increase the transparency of the market. ”

With Wang Qinian's announcement of this new news, the creators of the small partner department have felt raised their eyebrows. Especially the street with a relatively low income, I feel that Boss Wang is too understanding.

However, Wang Qinian is not a fool, and he buys insurance for those who sign a contract. will definitely increase the threshold for signing a contract, assuming that it is hopelessly determined and cannot have any value, most of them will not sign a contract for him.

If you really sign a contract, it is estimated that most of the works should be able to earn more than the share of income above the claim data. It is estimated that the majority of insurance claims are required.

In addition, since there is street insurance, the benefits that were originally contracted by the website to cover the income, such as the subsistence allowance, can also be cancelled.

To put it simply, there is no insurance mechanism, and the website will also adopt the subsistence allowance system. Let the authors with insufficient income get the minimum guarantee.

After changing to a street insurance, the subsistence insurance system is equivalent to outsourcing to insurance institutions.

Since each signed work of the small partner department will buy insurance, then, as a different department, the entertainment insurance company naturally has to supervise the signed works of major companies.

There are too many contracts on the street, causing insurance companies to lose money, and insurance companies naturally have to negotiate with companies such as novels, comics, music, etc., so that they can increase the threshold for signing contracts.

This is tantamount to an additional layer of checks on the contract system.

The small partner department is no longer as hungry for the number of works as in the past, in fact, it is more about the need for quality and quality! (To be continued.) )