Chapter 211: Little Friends Theatre and the Girls Group (2)
To be the next Disney is almost the dream of entertainment companies all over the world. Since the birth of the entertainment industry such as movies, records, television, games, etc., Disney's hegemony has been amazed.
However, although there are many imitations of Disney, there is no company that has reached the same level as Disney.
Because Disney is not only an animation, film and television, game, and media company, but also has a huge entity that supports the skeleton of a huge empire.
The construction of the Disney empire is inseparable from Disney parks!
Every Disney park can generate billions of dollars in annual revenue!
Of course, the partner company can't afford to invest so much for the time being. But it can invest in "Little Partner Theaters", which are also the physical units of the Little Partner Entertainment Empire.
A "Little Friend Theater" can be thought of as a miniature Disneyland. Due to the different market definitions, the "Little Partner Theater" is not mainly to earn children's tickets, but to show young audiences as an idol market.
But in essence, "Little Partner Theater" and Disneyland are similar business models. It includes not only ticket sales, idol brands, but also a lot of merchandise sales.
A small partner theater, in fact, already contains a small industrial chain! At present, the scale is too small to be reflected, if, in the future, there will be more than one idol group, and more than one little partner theater. With a chain of stores spread out and the Internet connected, the scale will be as grand as Disney!
Presently. The first "Little Partner Theatre" has already started successful operation.
Wang Qinian bought this theater in March, with an investment of only 38o yuan. After several months of renovation, it has a theater with a capacity of 5oo spectators.
In addition, the ticket hall at the entrance has been renovated to be wider than the traditional ticket hall and has more than just a counter for snacks and drinks. It also frees up an area of 1oo square meters, and has the peripheral products such as books, music albums and DVDs of the small partner company.
Such a pattern is also determined by Wang Qinian!
In the future, there will be many Buddy Theaters, each with a different theme. The resident performing groups are different. But the basic business model. It's the same!
A successful idol group is already quite powerful. If there is more than one popular, but in different regions. Popular idol groups. or other performing groups. These groups, all of which belong to small partner companies, then. The benefits will be amazing!
For example, the ticket price of the Little Partner Theater is low, and as long as the show is exciting, it is easy to have a very high attendance rate. And the crowded ticket hall is filled with all kinds of goods. The popularity of the concert has risen, and when the audience passes by the ticket hall, there will always be people who may buy merchandise.
Of course, tickets to a buddy theater are also very profitable at the moment. Ticket income alone, after deducting costs, can earn at least 10,000 yuan a day.
Ticket revenue alone, one year is enough to pay for itself.
Such a return on investment is more profitable than that of Internet cafes in the same period!
You must know that the Internet café at this time is known as making huge profits, and it takes half a year to earn back the capital. However, this cost does not include the money of real estate, but only includes the investment in computers, seats, labor and so on.
Even if the profiteering Internet café industry wants to make back the money in the storefront, it will take at least two or three years. This is still a very prosperous period for Internet cafes, so they can turn into such profits.
However, Wang Qinian naturally knows that the profits of Internet cafes belong to the stage, and in another ten years, Internet cafes will not be profiteering, but dismal operations.
On the contrary, it is the ticket sales of the Little Partner Theater, which can last for a long time!
……
In September 2oo1, with songs such as "Ningxia", "Sweet and Sour is Me", "Sing If You Want to Sing", "Invisible Wings", "Don't Be Afraid" and other songs, they began to become popular in China.
The purple of the gir1s gradually red!
Because, not only can they sing, but they also interact with fans almost every day.
This makes the GIR1S group very different from ordinary singers.
On September 1st, the first music album after the debut of GIR1s, the album "Sing If You Want to Sing", which contains five original songs, was officially released.
The album was conservative, with only 50,000 copies produced at the beginning! Soon after the listing, it rolled up a whirlwind in the capital. In less than a week, the album "Sing If You Want to Sing" sold out of stock.
"Quiet summer sky with stars
There is some longing in my heart for your face
I can pretend not to see or secretly miss ......"
Now the streets and alleys are full of songs by the group Gir1S.
For example, this "Ningxia" is very suitable for the scene in the hot summer, and it is basically a classic song that is suitable for all ages and is very appreciated.
The other songs are basically inspirational types, which makes the image of the gir1s group very bright. Few people feel that their songs are unhealthy.
With the popularity of the GIR1S group, tickets are already hard to find. Because the tickets for the Little Partner Theater are pre-sold three days in advance, so that early every morning, the long queue has already snatched up all the tickets after three days.
It can be said that at this stage, the Little Partner Theater is full of attendance!
It's not 8o% attendance, it's not 9o%!
It's 1oo% attendance!
A ticket of 18 yuan is not expensive!
You must know that many stars from Hong Kong, Taiwan, and Singapore come to Beijing to hold concerts, and the tickets are priced at least fifty or sixty yuan or hundreds of yuan, and some VIP tickets are even priced at several thousand yuan!
And the tickets in the Little Partner Theater are only 18 yuan!
Even some students can afford it!
However, it is such a people-friendly ticket that has caused tickets for the GIR1S group performance to be difficult to find for a long time. The price of 18 yuan a piece was resold by some scalpers who increased the price several times, and it is also a big market......
After the GIR1S fire, Wang Qinian did not further promote the seedlings, allowing them to attend countless commercial performances and media exposure. On the contrary, it is very low-key, except for performing in the Little Friends Theater every day, the rest of the time, it is for them to receive more training.
If you want to be successful, you have to put in more effort and sweat.
The little partner company cultivates them in the hope of making GIR1s an idol brand that can stand the test of time like a football team.
I don't want this brand to quickly overdraw its own potential, and after it becomes popular, it will fall quickly. (To be continued......)
ps: First update, thank you Shen Yang for your monthly ticket support!
Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!