"Every time

are all strong in wandering and lonely

Every time

Even if you are hurt, you don't shed tears

I know

I've always had invisible wings

Take me through the ...... of despair"

In the Little Partner Theater, the seats were full. The gir1s group sang hard, and the low-level fans also seemed very excited. Because, the gir1s group grew up under their noses, and many of them are college students in the Wudaokou area, and they are the seniors or juniors of many people present.

This recognition of identity makes fans have more fantasies and expectations for the GIR1S group.

Moreover, the inspirational nature of the GIR1S portfolio has also been recognized by education experts.

After all, gir1s is not a bunch of bad girls who skip school and suddenly become popular because of their so-called musical talent. What's more, they are a group of college students with excellent character and learning.

To put it simply, in this day and age, other businessmen hype up bad students who don't study well, but in fact, learning is a genius in a certain field, so as to get topicality.

But Wang Qinian's hype direction is related, and the combination launched is a group of good students, talented women, more politically capable, and more inspirational, which also has topicality and market, and it is also easier to gain the recognition of the mainstream society, and the commercial value is greater.

"Boss, the gir1s combination is red!" Wang Feng said excitedly, "The tickets for the Little Partner Theater are out of stock. 5oo tickets, one is 9ooo dollars! In addition, the other two performances invited other performance groups to perform. The ticket revenue also added up to more than 10,000 yuan. The income of the Little Partner Theater is more than 20,000 yuan a day! ”

"Well, so much?!" Wang Qinian was stunned for only a few seconds and said, "However, this is not unexpected! After all, we have done a lot of preparatory work and borrowed from CCTV! ”

"yes!" Wang Feng quickly calmed down in his heart and said, "The more important thing is not ticket sales, but music albums!" ”

"To be honest, for the future operation of the GIR1S portfolio. The album is not the most important thing! Wang Qinian said with a smile.

"So. Appearance fee for commercial performances? Advertising endorsements? Wang Feng asked.

When it is so popular that the appearance fee of a performance can reach hundreds of thousands or even millions of yuan.

Some kings and queens with appearance fees of hundreds of thousands of yuan hold dozens of commercial performances a year, and they attract tens of millions of yuan a year by relying on commercial performances alone!

Of course. Concerts with appearance fees of hundreds of thousands or millions. It is usually held in large venues. It is impossible to hold it in a small venue with a few hundred seats!

Like the Big Buddy Theater. There are only 5oo seats in total, and to maintain popularity and attendance. The fare plan to remain at the 18 yuan level for a long time.

Therefore, the gir1s combination does not earn much appearance fee.

Well, in fact, in the gir1s group, in addition to Wang Rong, a core member, can already get 3oo yuan for each game. The other members are not yet eligible to pay for the venue.

The whole group is currently highly hierarchical, and if they want to earn appearance fees, they also need to level up.

And to upgrade to get the appearance fee, at least a few conditions must be met

The concerts in which individuals participated in the performance have sold more than 1o million tickets. Or, the albums he participated in exceeded 1oo million copies.

Only with very good grades and qualifications, and a more straightforward explanation, that is, to make a lot of money for the company, can you be eligible for more benefits.

Of course, the suppression of the GIR1S combination at the beginning was not pure squeezing. Essentially, it's to stimulate their motivation to struggle. If too honored to succeed and too honored to obtain huge benefits, then there will be fewer bargaining chips to stimulate them to forge ahead in the future.

Success must be hard to achieve in order to make them cherish it more and maintain the motivation to forge ahead.

This is also the secret of the successful operation of some idol groups in Japan and South Korea, and the idol groups are not spoiled, but forced. For a long time, he was given very low, very humble treatment. But the temptation of long-term interests forces them to work hard and forge ahead.

It is difficult for the Chinese entertainment industry to operate a successful and long-term idol group, either the treatment is too good, the group members are quickly popular, they have obtained huge benefits, and then they have the heart to retire, what kind of ambition can they talk about?

There are also some groups that are too unstable and have no economic source for stable dìng, so they are forced to disband.

The gir1s group can not spoil them from the beginning, and at the same time, it also provides a stable growth space, which is the way for the group to develop in the long run!

"Not exactly!" Wang Qinian said with a smile, "For example, advertising endorsement!" Many brands, why do they value celebrity endorsements, because, according to corporate judgment, celebrity advertising endorsements may stimulate the sales of their products. In this case, we ourselves go to the factory to order manufacturing, sell products by ourselves, and speak for ourselves! As long as our idol group really has appeal, then, with itself as a brand, the peripheral products will definitely be sold! In this way, you can have more profit than endorsing someone else's product! ”

Wang Feng was almost stunned when he heard this, such a big deal is too exaggerated!

Popular stars and idol groups are not advertising endorsements for others, but ...... Do it yourself! Speak for yourself and sell peripheral products by yourself!

"Good job!" Wang Qinian said with a smile, "Our goal is not these visible opponents in China!" It's to the point of entertaining empires like Dinis. ”

The empire will be composed of a huge territory and team, and the Buddy Theatre and Gir1s are also a territory and subjects in the future Buddy Entertainment Empire.

……

At the beginning, the newcomers of the gir1s group only had pocket money, and now they can perform on stage, and they only have a fixed salary. If you want to earn an appearance fee, you still need to go through guò for a period of time, make money for the company, and contribute qualifications to have a chance to get it.

Of course, in a few years, when they become popular, if the income does not match the fame and status, it is estimated that the GIR1S combination will not be able to retain people.

In many idol groups, the members who are particularly good-looking and popular often have stiff wings and fly solo away from the group.

In order to retain people, it is natural to need more interest bundles, appearance fees, advertising endorsements, albums, film and television, etc., in addition to these, there are other kinds of commercial development.

For example, in the name of idol groups, clothing, cosmetics, toys, stationery, and entertainment products are prescribed, and then they are shared. In this way, the idol group becomes a partner of the company, and staying in the group can obtain a huge and stable share of income. And the risk of flying solo is very huge.

In short, constantly strengthen the brand value of the idol group itself, so that the team members grow to a certain level, the greater the benefits shared, and later, they will be similar to the shareholders or partners of the group. In this way, the possibility of excellent members flying solo is greatly reduced.

Of course. This does not guarantee that the members of the idol group are 100% loyal!

However, Wang Qinian has long planned to strengthen the brand of the portfolio and downplay the individual. In this way, even if someone flies solo or changes jobs in the future, it will not affect the exhibition of the entire group.

For example, AKB48 in Japan has members leaving every year, and new members are joining every year. The operation is similar to that of a football club, which makes it durable.

As for other idol groups that have been disbanded, most of them rely on a fixed number of people, and without the core characters, the group will not be able to operate. This kind of combination also has value, but it is not a successful business model recognized by Wang Qinian. (To be continued......)

ps: The second update, thank you for your brother and sister in June, and my support for the Dragon Monthly Pass!

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