At the end of April 2oo1, the release of "Jianghu" and "Big Names" greatly stimulated the domestic film box office market. Originally, in the off-season, the total box office of the domestic film market was only two or three million yuan per day.

However, the daily box office of the two movies "Jianghu" and "Big Names" is equivalent to the total box office of all movies in the country in one day during the off-season.

The release of two blockbusters, on the one hand, made the domestic film box office market immediately activated, and the daily box office number directly more than doubled.

Of course, one mountain cannot tolerate two tigers, and the release of "Big Names" has undoubtedly formed a sniper at the box office of "Jianghu"! If, every year "Big Names" is released, "Jianghu" has a box office of more than three million per day, there is not much difficulty.

But now, the daily box office of "Jianghu" has dropped to about 2oo. It can be seen that the quality of the "Big Shot" movie, coupled with the huge publicity investment, has caused lethality!

……

There is no doubt that Wang Qinian is a smart person, but his biggest weakness is the weak capital strength, which makes it impossible for him to have a larger pattern and room for development. In addition, Wang Qinian's biggest problem is the control of costs, which is also his biggest shortcoming......"

"The victory of our "Big Names" is not only reflected in the work level, but more importantly, the strategic level. Our strategic partner, and Wang Qinian's strategic partner, are not at the same level at all. Even though...... The small partner company, the biggest supporter of China Film Group, is in the face of box office profits. It is impossible to be completely biased towards the ...... of "Jianghu"

"For the sniping of Wang Qinian's small partner company, we follow several principles. Europe, the United States, Japan and other regions where we are relatively strong have restricted their travel channels. China's Big 6 and the rest of Asia have adopted a competitive approach to reduce the profitability of their domestic box office. When necessary, multiple large-scale encirclement and suppression can be used. For us, the total box office of China's big 6 is 1o billion per year, which is completely chicken, but it is the basis for the survival of small partner companies. ”

"Of course, sniping the little buddy company. It's a long-term task. It's not going to work quickly. Because, the film market has its own rules, and even if an excellent movie encounters a strong opponent, there will still be an audience. The movie "Jianghu". Box office revenues have been weakened though. But it did not deal a fatal blow to it. Next. We also need to adopt long-term hand-to-hand combat tactics. For a movie invested by a small partner company, we will launch one or even more excellent works to encircle and suppress it. We have a global market to rely on, and movies are geared towards the world. The Chinese market is losing money, and the global market can make up for it. And a company based on China's local market, such as a small partner company, will sooner or later show its flaws under our long-term competition. The law of the film industry is - it only takes a blockbuster to fail, and it is possible to reward the vitality! The luck of the little partner company can't always be so good, as long as there are about two or three blockbusters that fail, then ...... With the scale of the small partner company, it is not far from bankruptcy! ”

Columbia Pictures, Xu Shanshan stood at the company's conference table and talked eloquently. When her work report was completed, there was a round of applause at the scene.

Wearing black-framed glasses, it was difficult to hide Xu Shanshan's intellectual beauty, she smiled indifferently, and many Columbia company executives at the scene showed their appreciation.

As early as three months ago, Xu Shanshan, as a newcomer, applied for a job at the BJ representative office of Columbia.

Although Xu Shanshan is not without roots in the entertainment industry, her academic qualifications at Peking University are still very competitive, and in addition, she works very hard and seriously, and she has made great progress. Of course, what is more important is that she blew up that she has a grudge with Wang Qinian, and she is highly valued by Columbia.

This time sniping "Jianghu" with "Big Names" is Xu Shanshan's idea!

Because, after a careful analysis of the topicality of "Big Names", she believes that if this movie is properly promoted and the theater line has strong resources, it will be a killer of movies in the same schedule!

There is no doubt that "Big Names", as a film investment, is also an unprecedented success.

Columbia Pictures, which has previously invested in Chinese-language films such as "Jing Ke's Assassination of the King of Qin", can be described as a mess on the street. Tens of millions of dollars of investment cannot be pounced on all over the world. The other films involved in the investment did not make much money. It wasn't until "Big Shot" that Columbia Pictures' layout in the Chinese film market turned losses into profits.

At the same time, "Big Names" in China's big 6, Hong Kong, Taiwan, and Southeast Asia did have a box office sniping effect on "Jianghu".

Of course, compared to "Jianghu", it is more popular in the Southeast Asian market. "Big Names" is not popular in Southeast Asia and other places, because Southeast Asia seems to have no interest in ridiculing real estate, the Internet, etc.

On the contrary, Europe and the United States, which have been hit by the collapse of the NASDAQ in recent years, are very emotional about the description of the joke of "Big Names", which is also the secret of the success of "Big Names" in the overseas regional market.

And the movie "Jianghu" is more difficult to perform in the box office market in Europe, America and Japan. Even if Golden Harvest Film Company has found some small theatrical screenings in the United States and Canada, due to the flood of similar Hollywood movies, the box office of "Jianghu" in Europe and the United States is only average. It is estimated that the total box office in Europe and the United States and other places will be a few million dollars.

Of course, the failure of "Jianghu" in the European and American markets is also regarded by Columbia as the success of its strategic layout!

At the end of the work debriefing.

An executive from Sony Entertainment, the parent company of Sony Columbia, applauded: "Ms. Xu's understanding of the Chinese market is very thorough, and I greatly appreciate Ms. Xu's talent. However, staying in Sony Glumbia is limited by the status of a foreign-funded company, and it is not better able to participate in the competition in the Chinese market......"

"What do you mean?"

"I mean, in Miss Xu's own name, set up a film and television company. Sony Columbia, as a venture capitalist, has a stake in the company. In the meantime, we will send experienced staff to assist you! In this way, the invested films will not be restricted by the policy of imported films, and they can better participate in market competition! ”

"What?" Xu Shanshan's heart suddenly became ecstatic, "It's so good! ”

Joining Columbia, Xu Shanshan originally wanted to take a breath out of her heart and specialize in sniping at Wang Qinian's partner company. But after all, she has only done market research and construction rights, and has not had much investment autonomy. Now, it is possible to have a company to operate, and it is indeed more convenient to snipe the small partner company.

Under the appreciation of the top, as well as the envy and jealousy of the grassroots employees in Colombia. Xu Shanshan registered and established "Shanshan Entertainment Company", and got 5o% of the equity without capital contribution, and Sony Columbia, as a venture capital, only took 45% of the equity. For the remaining 5% of the equity, Sony Columbia will send five employees to settle in, and each employee will receive 1% of the equity.

Of course, in order to stabilize people's hearts and deepen the control of Shanshan Entertainment,

The capital size of Shanshan Entertainment Company is 1oo US dollars, which is 8oo when converted into RMB. In this era, the capital strength is not very weak. (To be continued!)

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