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In April 2oo1, "Jianghu" was released for 11 days, with a domestic box office of 19.27 million yuan.

As a spoiler, the box office of "Big Names" reached 2o.88 million yuan.

For a while, film critics sighed: "The box office is supreme, and the blockbuster rivers and lakes are big." If the big names don't come out, who will compete! ”

Since the end of April, "Jianghu" has been released, which has excited the film industry. Then, "Big Names" stole the exposure that originally belonged to "Jianghu" with a more eye-catching appearance than "Jianghu"!

Gradually, more and more people in the media and circles mentioned "Big Names". And in many cases, "Jianghu" is mentioned incidentally. After all, the jokes of "Big Names" can provide a lot of slots and topics. But "Jianghu" only has the plot and special effects left, except that the movie is good, people can't find more topics to analyze and discuss.

From the analysis of the number of media news, it can be analyzed that the recent news reports of "Big Names" have been three times that of "Jianghu".

This is not the level of "Big Names", far better than "Jianghu". The real reason is that the cost of advertising and promotion of "Big Names" is far greater than that of "Jianghu". In addition, the movie "Big Shot" itself is based on popular jokes, so the topicality is far greater than that of "Jianghu"!

A movie with a strong enough topicality, if the operation is fooled, it can become the most reluctant competitor for movies in the same period!

Because "Big Names" stole all the headlines, the eyeball effect of the movies in the same period will naturally decrease. And during the release period, there is not enough topicality and eyeball effect, which will inevitably affect box office revenue.

Movie is not a product that is not afraid of deep alleys! It's about being as high-profile as possible during the release. Seize the focus of public opinion as much as possible in order to achieve a good box office.

If, the news attention is not enough, and the box office is gradually shrinking, then. I'm sorry...... Cinema chains will arrange more screenings for more profitable films.

Because "Big Names" is in the limelight, and film investors have spent 3ooo yuan on the publicity budget, which is even more popular with theaters, so "Big Names" quickly became the darling of movie theaters.

Even if China Film Group has an investment in "Jianghu", but at present. China Film's theater chain also only gave 4o% of the screenings to "Jianghu", and in addition, 4o% of the theater screenings were arranged for "Big Names". The remaining 2o% of the theater screenings are symbolically given to other low-budget films.

Even the theaters of China Film Group, the theaters of "Jianghu" and "Big Names". It's just flat! Not to mention a neutral cinema chain.

……

"The way the Columbia company made a move is really unstoppable!" Wang Qinian analyzed the number of Colombian films, and he also felt a little helpless.

Because, this is not an opponent of the same order of magnitude, fair competition!

Sony Columbia can spend 30 million to promote!

Friends can't!

Because, if "Jianghu" spends 30 million on publicity, the movie will not only not make money, but will lose money.

Sony Columbia can take Big Names to the world. Because, it has a global network and network resources.

Friends can't!

Even in the domestic market, the small partner company does not have its own cinema chain and line company. Not to mention overseas channels.

"Nianzi, I feel a little sorry for you!" Song Ke said ashamedly, "Warner Taihe Company is also one of the investors of "Big Names", as the vice president of Warner China, I fight for reason. But still...... Can't be the master! ”

"It's fine. It's just a little less! Wang Qinian said indifferently.

After the merger of Wheat Field Music Company by Time Warner, the dividend rights of the "Jianghu" movie in which it invested. Naturally, it also belongs to Warners.

However, Warner has already invested in Jianghu. But he doesn't care about participating in "Big Names". Even, because Warner occupies more rights and interests in "Big Names", it is also more biased in overseas travel and gives "Big Names" more resources.

In fact, Warner is not to blame, because Warner is a global entertainment giant. Among them, it is also a mainstream cinema company in Japan, Sony Columbia, which strongly supports "Big Names" to get better box office revenue in the Japanese market.

And "Big Shot" suffered a sniper, and it is impossible for Japan to release it.

After all, the political climate in 2oo1 has become more and more obvious -- Japan's Koizumi has already become prime minister, and Koizumi's Japanese cabinet officials have begun to pay respects at the Yasukuni Shrine. The political friction between China and Japan suddenly heated up.

At this time, the box office market of Chinese films was less than one-tenth of the Japanese box office market compared with the Japanese box office market. "Jianghu" was banned by the Japanese film box office market, but "Big Names" landed in the Japanese market in a grand manner. Warners inevitably thinks about profits, and it doesn't seem so righteous.

Well, actually...... Righteousness has never been the duty of the business field!

Business is business!

Film and television industry companies, like financial speculation, often like to bet on both sides! Maybe, the two works are on the same page, but some film and television giants may have invested in the works of two competitors! Eggs are not placed in one basket to avoid the risk of film and television investment.

Especially for some blockbusters with very expensive investment costs, they are often "I have you in you, I have you", and many competitors who should have been your life and death often invest in certain works at the same time.

You must know that "Big Names" is a Sino-foreign joint venture film, and the Chinese investor is Huayi Brothers. Film and television investment is not its main business, and Huayi is currently mainly engaged in advertising business. Even in the movie "Big Names", in the column of the production company, it is written "Huayi Brothers Advertising Company"!

After Huayi Brothers entered the film and television industry, it has been an ally with Sony Colombia for a long time. For many Huayi films, Colombia has invested in and purchased overseas copyrights.

Because, the interest factor, the relationship between Huayi and Colombia is very iron.

Due to the lack of strength of the partner company, many partners in their camp are also half-hearted and cannot help each other wholeheartedly.

Even so, Wang Qinian was not discouraged, but aroused endless fighting spirit - hum, Sony has begun to go downhill The clayfoot giant!

In the future, Sony will continue to sell and dissolve a large number of subsidiaries, and even home appliances, computers, mobile phones, and other old businesses that Sony originally owned have been abandoned.

And the little partner company is growing and enhancing day by day!

As long as the partner company does not make a fatal mistake, time should be a friend of the partner company, and it will help the partner company weaken Sony little by little! (To be continued)

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