In the evening, I got off the train.

Wang Qinian said goodbye to Cousin Liu and went back to their respective homes.

By the time Wang Qinian returned home, it was already half past seven in the evening. For his return, his parents asked for warmth, which made Wang Qinian feel like a child who didn't grow up.

After dinner, my father said with a little pride: "Now our family's Little Prince City has also registered as a company. The company name is Little Prince Network Retail Co., Ltd., and the shares are three of our family, each of whom is thirty percent! The remaining one percent of the shares, I heard you say, to engage in equity incentives! ”

"Really?" Wang Qinian looked very happy, "The website has been built?" ”

"Yes, at the end of December, the system of the Little Prince online mall, the website has been opened. The staff in our store have already done internal testing, TJ City, send orders, we can deliver 100% within 24 hours! ”

If the Little Prince online mall can be established, it will have more imagination than the Little Prince's offline business. The earliest e-commerce website in China, 8848, was not established until September 1999.

Other eBay, Taobao, Excellence, Dangdang and the like were also established around 1999.

The failure of China's earliest 8848 website, Wang Qinian has analyzed, originally this website was very successful in B2C, and the business was spread in hundreds of cities. However, the site did not make online shopping its main business, and in order to pursue a listing on the NASDAQ in the United States, it converted its main business to a more fashionable B2B business.

However, later, the B2B transformation did not go well, and I abandoned B2B and started to engage in software. In just a few years since its establishment, it has undergone a transformation almost every year, and each transformation has abandoned the foundation of the previous business.

Every project can gain a huge market if it is done patiently, but it is like a bear breaking a stick, breaking one and throwing one at a time, and in the end, the company still achieves nothing.

Another loser, eBay, engaged in C2C earlier than Taobao, and can be said to be the originator of domestic C2C e-commerce. However, due to the huge shortcomings of eBay's service, such as charging the owners of online stores too early, the store owners complained. In addition, using overseas paLpaL as a third-party payment tool, domestic users feel that recharging and payment are very unfriendly and inconvenient.

Later, Taobao made a move against these defects of eBay, and completely defeated the invincible eBay.

The Little Prince online mall, launched at this time, undoubtedly occupies an excellent head. But if you don't want to be a martyr like 8848.com and eBay.com, these mistakes must not be made.

……

The next day, in the morning.

Wang Qinian boarded the 6 Little Prince online mall at home, and saw that the webpage was quite refreshing, but the classification, display and search of goods were all available.

At present, hundreds of common products are displayed on the website, after all, the website has just started internal testing, and it is certain that there are fewer categories.

Then, Wang Qinian chose to buy a pack of potato chips at a price of only 12,000. After that, fill in the delivery address, Wang Qinian noticed that before filling in the address, the province and city should be determined.

Currently, the beta version of Little Prince City is only available to one city, TJ City.

This is mainly because e-commerce in this era is not only a hard flaw for payment, but also a hard flaw for logistics, and the cost of remote delivery is very high.

In order to save costs, the exhibition strategy of Little Prince Online Listing is to combine local stores. Deliver to an online store with the lowest delivery address to the customer.

The clerk of the physical store, who is also a part-time postman, prepares and delivers goods directly to the offline store.

This mode looks very bulky.

But in fact, in the current domestic logistics infrastructure is still very backward, logistics costs are still very expensive, this is the lowest cost delivery method.

Wang Qinian used a "Little Prince Shopping Card" account to log in. In fact, at present, the main way for users to show users of the Little Prince online mall is to introduce the physical store and let customers apply for a shopping card.

Shopping cards can be used in physical stores in the city, swiping the card for consumption. You can also log in to the Little Prince online store to make online purchases.

Relying on the offline physical stores in Little Prince City, there are currently more than 3,000 customers holding shopping cards. However, not yet a single shopping card user has started to activate the online store and make online purchases.

This is mainly because there are really very few domestic Internet users in this era!

Perhaps, there will be hundreds of thousands of Internet users in BJ City, after all, it is the first city in China to promote the Internet.

However, although TJ City is only 200 kilometers away from BJ, the number of Internet users is less than 1% of BJ City.

Of course, this has a lot to do with the fact that the Little Prince online mall has not yet been officially launched for public beta.

Three minutes later, a package of potato chips ordered by Wang Qinian was delivered to the door, and it was actually his father who was the courier himself.

"How? The website is okay, right? "Dad looked like he was waiting for praise.

"Yes, it's okay!" Wang Qinian nodded, tore open the package of potato chips, and began to chew snacks, "Let's choose to officially start the public beta on the 18th of this month!" ”

When my father heard this, he smiled and said, "Yes!" ”

"Also, it is to motivate the store delivery staff! Door-to-door delivery of a product, we give the clerk a dollar reward! Wang Qinian said, "Without an incentive system, it is not easy to cultivate delivery personnel with work enthusiasm!" ”

"One piece for one piece? Isn't it 1oo dollars to send 100 pieces a day? If there are 3ooo pieces a month, wouldn't an employee's monthly salary be 3ooo yuan? Dad frowned a little when he heard this.

Now the company's highest salary is only a few technicians who are responsible for website development, and their monthly salary is only 3ooo yuan. The courier can get such a high salary, and my father can't quite understand it.

"If an employee delivers 3,000 items a month, then I think it's worth it. After all, unless all the 3,000 goods are cheap, the profit earned is more than the salary of the delivery staff! Wang Qinian said, "The key is to cultivate a group of elite soldiers to meet the growing expansion of e-commerce business in the future!" If our delivery staff is considerate and considerate, users will be stuck with us! In addition, if we are engaged in technology, we want to retain them through equity incentives, not just monthly salaries! ”

Under the influence of Wang Qinian, my father also seemed full of confidence. Think about it carefully, a courier's salary of more than a month, this is not a problem, the key is - the power grid website should be developed!

……

PS: Thank you joe157 for your generous tip!

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Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!