18 January 1999.

The Little Prince online mall has officially started public beta!

Of course, there is a huge difference between the Little Prince online mall and Taobao, Jingdong and other websites a few years later.

In essence, the current Little Prince Mall is an extension of the physical storefront. On the Internet, the area and frontier of the Little Prince's offline retail have been expanded.

The offline physical store solves the problem of recharging online websites and provides logistics delivery services. Even, now the promotion of the Little Prince online mall mainly relies on offline channels.

To put it simply, Xiaowang does not regard online and offline as opposites, both of which are engaged in retail and service, and if they are used well, they can be complementary.

The reason why I didn't engage in C2C and B2C at the beginning is those pure e-commerce platforms!

Because...... The current Internet environment in China is not suitable for those models.

That kind of platform website is not profitable at the beginning, and it is desperate to burn money to show users and traffic. For a long time, there will be only investment and burning money, and there will be no profit. It is not until the scale reaches a certain level that it is possible to make money.

And Xiao Wang's company has a small capital and does not plan to take the route of burning money. Therefore, from the very beginning, it was decided to take the route of online, offline and commercial real estate, and the three roads go hand in hand.

For a long time, it was impossible to make money online, but it only broadened the territory and frontier of Xiao Wang's subsidiary's business.

Offline retail, the current profit is still relatively good, and the cash flow generated is enough to support the burning money of online expansion.

Also, commercial real estate!

Of course, it is not the upstream real estate that is opened, the opening cycle is too long, and too much capital is occupied. Therefore, the commercial real estate of Xiao Wang's subsidiary is to buy shops as much as possible, whether these shops are for their own use, rented, or sold in the future, they can bring huge profits.

In addition, these shop assets can be mortgaged to the bank to obtain loans. Many Internet entrepreneurs, because the office is rented, only have assets such as computers and office equipment, and the rest are intellectual property and intangible assets. So, it is difficult to get a loan from a bank.

However, the offline property rights of Xiao Wang's subsidiary are high-quality assets that can be mortgaged to the bank to obtain loans!

……

On the day of the open beta of the online mall, more than 2o employees of the Little Prince physical store came into battle to promote the benefits of applying for a shopping card and activating an online mall account.

"Aunt Zhang, does your family have broadband? You can try to place an order at home, on 6 of our website, and in the online store. In this way, you can wait for our store staff to deliver to your door without leaving your home. Now during the open beta period, there are discounts on shopping! Whatever you buy in the online mall, even if it is a dollar, we will randomly send a mysterious surprise gift, maybe the value of the gift, will be more than the value of the goods you purchased! A female clerk who is less than 20 years old introduced very amiably.

In fact, the clerks in Little Prince City are very localized and community-oriented, and many of them are neighbors in the community, and they are very familiar with customers, so the relationship is very good.

"However, my youngest son bought the computer, and he installed the Internet. I'm not going to use that! Aunt Zhang said a little worriedly.

"You can ask your little son to help, our website is easy!" The clerk said.

"He may not be happy to pay attention to my old man!" Aunt Zhang shook her head and said.

"You tell your little tiger, if he doesn't do it, I will come to the door and scold him for being unfilial." The little girl said fiercely.

"Hehe, Xiaohuzi is quite afraid of you!" Aunt Zhang left with a smile.

A group of customers came to the store for 6 years, and some of them left. But if each of them is shopping, the website address of the Little Prince online mall is printed on the latest plastic packaging bags made in Little Prince City.

The staff at the store explained the benefits of online shopping when they met people.

Although, due to the low network penetration rate at this time, in one morning, we still successfully exhibited three customers and completed five online shopping orders!

According to statistics, the sales of physical stores in Little Prince City on this day were about 20,000 yuan. The revenue of online shopping accounts for only one percent!

However, the 1% of Internet e-commerce genes are much stronger than those without Internet genes at all.

Internet genes are like a seed, sown at the right time, and carefully cultivated, may grow into a towering tree in the future.

……

January 19th.

A group of consumers who shop online at Little Prince Online Mall are proud to share their online shopping experience with others. The word-of-mouth effect not only spread throughout the community, but also spread to the surrounding areas.

Therefore, on this day, there are more than 1oo IPs in the 6 Little Prince online mall, and the number of page views has also exceeded 2ooo times.

At the same time, the number of users who registered and activated the ID of the online mall has increased to 8!

And these eight early users have almost become shopaholics.

On this day, the eight of them actually delivered more than 1oo orders.

Although, the goods purchased are often some very cheap things, and sometimes, the random "surprise" gifts are more than the value of the goods they bought.

This makes many users who are greedy for small and cheap use the Little Prince online mall to shop, which is almost addictive.

On this day, the sales of the Little Prince online mall broke through the 15oo yuan mark, and actually climbed to more than 7% of the Little Prince's total revenue!

Of course, the current practice of the little prince randomly sending surprises to online shopping users also made this day, and the online shopping entity lost more than 1ooo yuan.

Fortunately, at this time, the performance of the physical store was very prosperous, with a daily profit of more than 3ooo yuan. Therefore, this loss is still within an acceptable range.

On the e-commerce platform, users who surprise users and take advantage of them will not only be addicted to online shopping, but also show off their shopping experience in the Little Prince online mall.

In order to enhance the attractiveness, the city of Little Prince has even launched a service - when the delivery staff goes downstairs, they can help customers to deliver the packed garbage bags from their homes to the nearest trash can in the community.

――Close-hearted, enthusiastic, service!

The spirit of corporate culture that Xiaowang Company is currently engaged in is these three articles. Instead of talking about the Internet all day long, and forgetting that "service" is the essence!

A series of innovations, Wang Qinian is very confident in the little prince, and when the career is spread out in the future, even in the face of giants such as Taobao, he is not afraid!

……

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