229 Chain Reaction
After Wang Zhengyu left the business department, he went home directly. The feedback from the business department made him feel very excited, so he planned to take a good rest as a treat. Speaking of which, he has indeed worked hard during this time, the virus incident, the pretending to be an international Lei Feng organization and the United States pinching each other, researching smog removal products to today's conference have taken up too much of his energy, and he really feels very tired after this relaxation, and he just wants to go home and sleep well. The next day, there was a date with Mo Xiaoyao, and it was even more necessary to bring his sweetheart to the door, and he really had to cultivate his spirit.
As for the pre-orders of these three products of Tianshu Electronics in overseas markets, they will not be counted until at least the next day. However, with the results of the Chinese market, he is not worried that his products will be cold in overseas markets.
In fact, it is exactly that.
In view of the fact that Tianshu Technology is already famous, coupled with the hacking incident that has just been experienced, Tianshu Technology has once again become famous in the world, and many people on the seven continents of the world are in the stage of being extremely curious about this company, so Tiansu Electronics' product distribution will naturally have many people concerned abroad.
The technology expressed by Tianshu Technology's products at this conference is indeed epoch-making, and naturally the media has contributed to it, so it was simultaneously translated into various languages immediately after this conference and began to circulate around the world.
By the time Wang Zhengyu was lying in bed, the whole world was already crazy about Tianshu Electronics' new products. Whether it's virtual screen technology or virtual imaging technology, this is an effect that the average smartphone user has never experienced in person. The sensation can be imagined.
Critics in the industry have jumped out of the lonely and praised the three smart products of Tianshu Electronics, which is really not praised. Now what company in the world dares to say that it can produce similar smart products?
Leaving aside the innovative features of the Tianyu mobile phone, the all-round translation headset is an exciting product. For most ordinary people, learning a foreign language can be a chore, but with this headset, it can be said that there is no fear of traveling the world. Although the headset is more expensive, it is definitely a good deal for business people who often have to run around the world.
And Wang Zhengyu talked about Apple's innovation ability at the press conference, and Apple's lack of innovation was noisy again. But this time it's not a generalization. Instead, there are two products to compare.
That's right. Even the most brainless fruit fans can't come up with a reason to argue for Apple. Even many fruit powders directly turn from powder to black, which is probably the pain of love.
A company that has led the world's smartphone trend for decades, a high-tech company with innovation as its selling point, was defeated by a company that was established for less than half a year in terms of innovation. This really doesn't feel like it's justified. Of course, they can also find reasons for Apple, such as the death of Steve Jobs, which directly led to Apple's decline in innovation.
In response to these criticisms from the outside world, Apple did not officially issue any statement. In fact, in the eyes of the media, this is wise. Because if there is no technology to support it, any statement from Apple Watch is a slap in the face.
But even if Apple doesn't make a statement, it still can't escape. Almost all the media are not optimistic about Apple's future exhibition prospects, after all, Apple's fist products are concentrated in smartphones and tablets, and the profits of their online stores are based on the hot sales of these end products.
When their fist products were completely suppressed by Tianshu Electronics' products, it was almost certain that terminal sales were sluggish. And when terminal sales began to languish. Who else will patronize their online store? Where does Apple's profit come from?
The Wall Street Journal even ran an opinion piece, "What Will Save You, Apple," which provided a thorough analysis of Apple's current predicament.
Not only is it technically at a disadvantage. The fluency of the exclusive IOS system is also completely inferior to the three-dimensional operating system of Tianyu, and the quality and selection of products are not comparable to Tianyu mobile phones, you must know that the screen of Apple6 is still "Gorilla Glass" and Tianyu series mobile phones are already all"Sapphire glass",What's more tragic is that the ice core battery that Apple products must now use has to be purchased from their competitors......
And the most lethal thing is that Apple has 90% overlap with the consumers competing with Tianyu! Because their products are designed with high-end users in mind.
So it was no surprise that the day after the briefing. Before the U.S. stock market opened, several major institutions lowered their expectations for Apple's stock price. The most pessimistic even directly cut Apple's current stock price in half, which also directly led to a sharp dive in Apple's stock price after the opening of the market.
You must know that the hot sales of the new Apple 6 and iPad3, which were equipped with ice core batteries, once made Apple's stock price brilliant again, and even exceeded the sum of the second and third companies in terms of market capitalization.
In the eyes of many people, Apple's name as the world's largest company in terms of market value is simply unshakable, and at least in a short period of time, there is absolutely no company that can impact Apple's market value.
But who would have imagined that in just one night, a high-tech empire would collapse like this. Well, it seems too early to say that it will collapse, but the stock price that fell directly at the beginning of the market by 11 percent and then continued to fall is enough to show the decline of this high-tech empire.
No way, after seeing the functions shown by the Tianyu series of mobile phones, no investor is still optimistic about Apple's future ability to attract money. Or Apple has changed direction since then and began to cut prices sharply to win low-end customers, and maybe it can still breathe, but is it still an apple?
……
At this time, at Apple's headquarters in California, all Apple directors are making this difficult choice.
The atmosphere at the board meeting was dreary.
Most of the directors have watched the Tianshu Electronics conference, and even if they haven't watched it, as long as they are not deaf or blind, as long as they have opened the Internet, or watched newspapers and television, they are now very aware of the dilemma Apple is facing. Or they don't need to know this, just looking at the plunge in Apple's stock price on the stock market makes the atmosphere invigorating.
For them, today's losses are undoubtedly the heaviest, even if they have the least shares in Apple, at least hundreds of millions of dollars are missing.
"Okay, the current situation must be clear to everyone, I need to reiterate that now Apple has reached the most dangerous time, I have done everything I can, I even used our influence to delay the launch of Tianyu mobile phones in the United States, but this will not last long, everyone should know that many users have begun to protest. Now it's time for us to make a choice, or to reposition our customer base, which means that not only do we have to lower the selling price of the terminal, but also the online store that we have worked so hard to run will also be affected, because when the customer base changes, their consumption habits will also affect the sales of the online store, or stick to the current price, but it is foreseeable that our market is likely to decline rapidly......
He's right, he's done everything he can. Now Apple has been driven to a desperate situation, he thought all night, before the technical breakthrough can not be made, decisive transformation, to seize the low-end market is the only way for Apple to survive. After all, with Apple's excellent quality, it is still very attractive to middle and low-level consumers. Of course, this approach may lead their high-end customers to abandon the Apple brand, but when he read the comments on the Internet today, he deepened his resolve.
In fact, it is now a foregone conclusion that most of the high-end customers will abandon them, regardless of whether they have a big price cut on their products. After all, for those high-end customers, whether it is a Tianyu mobile phone or an all-round translation headset, it is very attractive, and now Apple's technology is completely impossible to compare with Tianshu Electronics, so these customers can only give up.
It was a difficult choice, so no one answered in the room, and only after a while did the director ask, "President Cook, is it completely impossible to think with our technical reserves?" Is our next-generation product uncompetitive in front of this Tianyu mobile phone? ”
"That's right, unthinkable. Not only the next generation, if only according to our current technical reserves, maybe it will have to wait until 9 or even 1o to be able to compete with the current Tianyu mobile phone, and when we reach that time,. That's why I hope the Board will agree to join the Adam program. Although it seems that we have invested a lot of money in difficult times, but perhaps in the near future will bring a ray of life to Apple, and the rapid transformation of the previous business philosophy is to ensure that Apple can persevere, persist until the day when there is a turnaround, of course, I mean technical! ”。
"I have a question, President Cook, how long will we be able to hold on even if we change our business ideas? A big price cut means a big reduction in our profits, in this case, we put a huge amount of money into the Adam plan, and the risk will be multiplied, IMHO, what if Apple doesn't stick to the day when the Adam plan comes to fruition? ”
, and another director began to question. (To be continued)
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