"Got it, uncle. I'll be careful......" Looking at his nephew with a look of distraction, Bill. Volt knew that what he had said was in vain. This nephew won't listen to what is said.

Bill. Volt sighed, and now the young people of the United States are extremely impetuous. They always think about success overnight, or they think about what they can achieve overnight.

But as a person who has come over, Bill. Volts know better than anyone. Without failure, your success is illusory. That so-called "success" is like a fortress on the beach, which only needs one wave to be overturned.

It's a pity that he sees it that way, but his nephew clearly doesn't see it that way. Sam. Volt's more strict problem is that he has not yet learned to judge a person's achievements by their actions and abilities.

Most of the people he cooperates with choose people who are close to him, or at least have a good family environment, as partners. For people like Nelson, who have gradually worked their way up from the bottom, Sam doesn't say anything, but he has contempt in his heart.

For this case, Bill. Volt knows it, but can't do anything about it. Even if Sam's father sends him to himself, hoping that he will learn something. But for now, Sam didn't learn anything.

"Tell Nelson that I'll be there on time. At the same time, I told him that I am very interested in becoming a member of the Promotion Council. At the same time, I would like to meet Mr. Liang Sanping......"

Sam though for Bill. Volt's lesson is not cared for, but his orders are carried out without compromise. Exactly according to Bill. Volt asks to do it, and it's also Bill. The reason Volt wants Sam to stay with him.

At least, Sam Jean Bill. Volt saw the sparkle in him. That's enough, learn the rest slowly, change slowly. After all, you can't expect young people to do it overnight, can you?!

"Sanping...... The Nelson you recommended is really not an ordinary person! People who practice the Volt family. You can all be moved. Li Jiacheng was very emotional, although he had also met Bill on some occasions. Volt.

But it is not so easy to have fellowship with them. Which of these people is not an old bird?! Superficial work is better than anyone else's, but you want substantial cooperation. They're just hiccuping haha.

Unless you have enough projects to get them hooked, you'll have a hard time fitting in. At most, it's going around outside. Li Jiacheng also tried to enter the U.S. market, but never found a suitable opportunity.

Li Jiacheng and others also know. Although Western society seems to be "equal and free" on the surface. But in fact, their protectionism is also extremely prevalent. Internally, there is a stricter vigilance against external forces.

If you want to gain a foothold in the United States, you must build relationships with these companies in the United States. Otherwise, with the resources at their disposal. No matter how much money you have, forcibly entering will only be blocked by the joint force.

Li Jiacheng is a businessman, and businessmen naturally want to pay attention to profits. If he is not sure enough to make a profit in the United States, then he would rather give up the market. And, whether from capital or from contacts from all walks of life.

The U.S. companies are innumerably higher than him. Li Jiacheng has no intention of fighting with them. If roundabout cooperation doesn't work. Then he will choose to give up for the time being, waiting for the right time to try contact again.

"Right now, he is a better fit for the U.S. market than we are." saw Li Jiacheng sigh helplessly, the United States is a white society after all. Compared to them, Nelson had this natural advantage.

"Oh?! So sir has already decided, we will hand over all the tea distribution rights in the United States to Nelson to operate?! Liang Sanping asked Li Jiacheng with a smile. This result was something he had expected early on.

After all, Nelson's skills have been honed over the years. Able to stand out early Karl agricultural machinery. Nelson, of course, had his strengths. He then ran his own business in Japan and opened up access to the United States.

It also took a lot of time and energy. The hard work is not enough to tell outsiders. Liang Sanping knows better than anyone that Nelson's results today are what he deserves. Indeed, this is because of Liang Sanping.

But if he didn't have this effort and talent himself, then he would have been eliminated a long time ago. Why did you get mixed up like this?!

"That's right, we'll leave the U.S. market to Nelson." saw Li Jiacheng pause and said, "Of course." We also hope to strengthen our cooperation with him. Expand the U.S. market together and develop together! ”

Liang Sanping smiled, Li Jiacheng naturally had his own ideas. It doesn't hurt to be on good terms with Nelson. It is very difficult for large enterprises to cooperate with Li Jiacheng and them now, first of all, they do not have any projects that they can cooperate with others.

Second, for now, they have not officially entered the business world in the United States. Nelson, on the other hand, was different. He has a whole circle of contacts. He also operates a number of projects and has cooperated with many companies.

Li Jiacheng is naturally considering a long-term cooperation method, and this time is the beginning. Then, if Li Jiacheng wants to enter the U.S. market, Nelson can take the lead.

"That's good, I'll have him talk to us on Nelson's side." But seeing Liang Sanping, he smiled and said: "The tea planting situation in Zhejiang Province is very good, and the next batch of tea will be produced soon." ”

Liang Sanping said, paused and said: "I think our top priority is to find a group of partners. Let them assist us in the distribution of tea. Take this opportunity to establish our brand in one fell swoop! ”

This is also a last resort, Liang Sanping knows better than anyone that if you don't hurry up to establish a brand and register a patent. Then the ensuing infringement will occur. Seeing the benefits in it, there are few who do not interfere.

So, as early as the success of the tea art showcase. Liang Sanping also registered the brand patent and put it on the agenda. But this matter was not hidden from Li Jiacheng, and it was also handled by Nelson.

"Our tea leaves have been packed, and the first fifty tons are on the way. Within half a month, it will arrive in the United States. Liang Sanping took a deep breath, this is what all his layout in the United States is for.

In 1977, the United States imported 90,000 tons of tea. However, the proportion of tea produced in China is very small. They import more. It is a black tea produced in India.

This time is also Liang Sanping's small test, and he is ready to push the brand of Chinese tea to the high-end in one fell swoop. The first batch to come in was Longjing. After the foreshadowing of the tea art exhibition, the old beauties have begun to accept this Chinese tea and the way of quoting.

Although a lot of money was smashed, Liang Sanping still believed that this was just the beginning. As long as this habit is formed, then they will become loyal consumers. When the time comes. They will become the same demanders of tea as the Chinese people.

"Sanping! We still have to increase our output. Now the annual output of only 100 tons is too little...... but Li Jiacheng smiled bitterly: "If you want to form a consumption habit, this little tea is definitely not enough......"

Liang Sanping is also very helpless in this regard, not that he doesn't want to increase production. It's that the current conditions simply don't allow it. You must know that even in 2012, the area of West Lake Longjing tea base was only 13,680 mu, with an annual output of only more than 800 tons of tea. The West Lake Longjing Class I Conservation Area is the original location of West Lake Township, represented by Shifeng, Longjing Village, Wuyun Mountain, Meijiawu, etc., with an area of only more than 4,000 acres.

How is it possible that you want to raise the yield all at once?! Moreover, what is even stricter than this is that Liang Sanping has high requirements for the quality of tea. This virtually limits the production of Longjing tea. Although the output of the guide zhì is inflated, the pass rate is not high.

"I will solve this problem after I return to China." saw Liang Sanping smile bitterly and said: "Actually, we have a lot of good tea in China." But there must be channels to go out, and there must be a special marketing planning method. ”

"The smell of wine is still afraid of the deep alley, if you don't shout and drink, who knows that you have good things here?!" Liang Sanping's words made Li Jiacheng laugh. Although this is a bit rough, it is true.

90% of the current foreigners are blind to China, let alone the present, even in the future. Some students studying in the United States have done surveys. Americans know very little about China, and many don't even know where the capital is.

In this case. If you don't have a certain amount of marketing planning and publicity. It is undoubtedly a fool's dream to want them to understand Chinese culture, especially the connotative culture of tea culture.

"That's what I've discussed with Nelson about creating a council. This popularity can only last for a while, and we need to cultivate long-term guests. With this opportunity, we can attract more people's interest. ”

But Liang Sanping said with a smile: "We are contacting some French chefs, and they will start to use tea in their ingredients." At the same time, we are also in contact with beverage merchants to cooperate. We hope to develop a portable tea drink that suits the taste of Americans. ”

Seeing Li Jiacheng's puzzled eyes, Liang Sanping smiled helplessly. How did he explain to Li Jiacheng that Coca-Cola, which is now popular in later generations, is no longer popular. China's tea beverage market started in 1993 and began to enter a period of rapid development in 2001. In 2002, the total production of tea beverages in the country was close to 3 million tons.

to 2003. This figure has exceeded 4 million tons. In Yizhoudi and Japan, tea drinks have surpassed carbonated drinks to become the largest beverage variety in the market. By 2005, there were nearly 40 tea beverage manufacturers in China, including 15 large and medium-sized enterprises, more than 100 listed brands, and nearly 50 product categories.

At the same time, the development rate of China's tea beverage consumption market is even more amazing, with an annual growth rate of almost 30%, accounting for 20% of China's beverage consumption market share, surpassing fruit juice drinks and ranking among the "Tanhua" of the beverage market.

However, the domestic tea beverage market did not develop like Japan, South Korea and Yizhou, and the reason for this is that there was a problem in positioning. Tea drinks, whether in terms of packaging or concept, are more prominent as "beverages" rather than tea.

This is the exact opposite of what Japan and South Korea have done. In Japan and South Korea, tea is tea. Even if it is sold as drinking water, it is the essence of the product "tea" that still stands out. And the drinking of bottled tea in Japan is also different from that in China.

Most of the bottled tea we see is left in the freezer and taken out and drunk cold. However, Japan needs to be heated, and even in a survey, the Japanese said that some heated tea is a defect.

It can be seen that the two countries have created a completely different concept in terms of tea drinks. Therefore, when domestic tea drinks fell into a trough and mineral water rose, it is understandable that Japan and South Korea still maintained a high sales posture of tea drinks.

Of course, Liang Sanping is more interested in the American tea beverage market. Only by popularizing and popularizing tea can we promote the development of Chinese tea in the United States. And like later generations, it was taken advantage of by large multinational companies.

Even if China is the country of origin, it can only be used as a raw material supplier to provide raw materials to large multinational companies, including Coca-Cola. And after they have processed it, they swallow the fattest piece of profit. We can only watch. (To be continued......)