Chapter 315: Wide Supermarket, Convenience Store

Beverages occupy an extremely important position in the U.S. market. At that time, tea was detached from daily life in the United States, and a large part of the reason was that it was cumbersome to brew. After drinking, you have to pour tea or something.

This leads most Americans to choose the more convenient coffee. Later, tea reappeared because the Americans developed tea bags and made tea into a powdered drink similar to coffee, which brought tea back to the market.

In the U.S. market, convenient drinks with unique flavors have begun to become popular all over the world. Coca-Cola and Pepsi rose at this time. What they are most popular for is their speed and simplicity.

When you buy a Coke, just open the lid and drink it directly. When you're done drinking and throw it in the trash, it's none of your business. Compared to coffee, Coke is fast enough for them to quickly reach a large audience.

Of course, coffee also began to change its shape at this time. Coffee machines began to appear and began to become popular. Coffee can also be taken out at various coffee shops, and although it is a hot drink, it is also very much in line with American appetites.

Since there is a portable way, and you can still drink hot drinks, Americans will naturally not object. As a result, coffee began to return to the mainstream position. But the response of tea is too slow, which leads to the fact that tea has not become one of the mainstream drinks in the United States.

Of course, Liang Sanping knew about this situation, so he started to contact the beverage canters for this reason. No one knows better than him the proportion of bottled tea drinks in the market in later generations, especially in the Japanese and Korean markets.

In the U.S. market, bottled tea beverages also occupy the main tea position. At present, Japan, South Korea and Yizhou and other places have not yet begun to develop bottled tea drinks, and Liang Sanping now wants to develop and seize this market.

As long as you can seize this market as quickly as possible and gain a certain market share. Then even if large companies such as Pepsi and Coca-Cola enter later, they will be inferior to themselves.

After all, it entered this market in advance. It will gain brand recognition and brand recognition. As long as there are no mistakes in decision-making, or management errors. Under the steady development, the advanced brand must occupy the largest market share.

And Liang Sanping's tea production area is domestic, so no one will have better resources than him. As the originator of tea culture, China's tea resources are incomparably rich. These resources are enough for Liang Sanping to develop a variety of flavors of tea.

Pu'er, Longjing, Tieguanyin, Lu'an Gua Pian, Wuyi Mountain Rock Tea, Da Hong Pao...... And so on, the variety of tea in China is dazzling. Liang Sanping only needs to improve these teas. can be put on the market.

Of course, the main focus is on tea rather than beverages. Even in terms of sales and promotion, Liang Sanping has made a comprehensive consideration. Now he is discussing this matter with Li Jiacheng and others.

"Sanping, you mean our supermarket plan should be put on the agenda?!" But seeing Li Jiacheng asked Liang Sanping suspiciously: "Didn't you say before that the time was not fully ripe?!" ”

Indeed, Liang Sanping asked Li Jiacheng to open a supermarket in Jiangkou before. But the reason why it has not been completely dragged out in the mainland is that he believes that the time is not ripe.

And now, Liang Sanping feels that he can almost start a comprehensive layout. saw Liang Sanping smile and said to Li Jiacheng: "First of all, I think we can open a supermarket in Zhejiang Province after we go back this time." ”

"Now we have a foundation in Zhejiang Province. And you can get full support. Secondly, Zhejiang Province also has a large population, and its consumption power will increase with their development. I believe that it will not be long before it will develop there. ”

Liang Sanping's judgment is not without reason, and there is no doubt that Zhejiang Province will get the greatest benefits after this tea fair. The export of Longjing tea will create a large amount of foreign exchange. This will make the leaders of Zhejiang Province ecstatic.

In this context, he will naturally get the support of Zhejiang Province. And the opening of supermarkets will greatly absorb the working population of Zhejiang Province and increase local taxes. This is undoubtedly an excellent project for Zhejiang Province, and a fool will refuse.

"Actually. I want to open my own convenience store by opening a supermarket. But Liang Sanping said to Li Jiacheng with a smile: "Large supermarkets do make money, but small convenience stores are not low profits!" ”

At this time in the country. Convenience stores like 7-Eleven have not yet appeared. Even in some communities in the estuary, there are only small convenience stores. It closes early in the evening.

But what Liang Sanping is thinking about is a 24-hour convenience store similar to 7-11. For Liang Sanping, such a convenience store has a smaller investment and greater returns. And being rooted in the community can better increase the sales of some agricultural products.

This is very important for Liang Sanping. With the increase in production. Then market digestion will inevitably require a process. And some of these products will appear on the market in the form of marinated and pickled.

How to get through the guò channel and push them to the market is a problem that Liang Sanping needs to think about. There is no doubt that there is no better area to market than a convenience store. With your own convenience store, it is naturally much easier to put products on the shelves.

For convenience stores. There are benefits to this, too. With its own special supply source, it is naturally not afraid of no product supply, others don't know, but Liang Sanping knows how popular those pickled and marinated products are in the market.

Chicken wings, chicken thighs, chicken feet, chicken breasts, chicken rice, diced chickens, wing tips, eggs, duck heads, duck necks, ...... and so on, it can be made into vacuum packaging marinated and pickled food for sale. Such products have an extended shelf life and can be transported to various places for sale.

Of course, Liang Sanping will take this issue into account. It is very important to be on the stage because of the current expansion pace of An Tianmin. In Liang Sanping's view, An Tianmin will soon be able to expand externally.

Then the expansion of the territory naturally needs more sales channels and products to support. Now An Tianmin's main focus is on the planting, sales and transportation of winter vegetables. At the same time, it also takes into account the development, planting and protection of southern medicine.

But in Liang Sanping's view, this is far from enough, and he also needs to thoroughly develop the surrounding productivity. The first ambitious project is a special product of Qiongdao - Huangliu Old Duck.

In addition to the four famous dishes of Wenchang chicken, Dongshan goat, Hele crab and Jiaji duck, Qiongdao has also produced its own unique cuisine due to special geographical reasons. Huangliu Old Duck is one of the representatives of this.

and salt-baked chicken wings, chicken thighs, duck neck...... Compared with these products, what Liang Sanping wants to do more is to make the entire Huangliu duck soup pot and sell it directly in a vacuum form. After the consumer gets it, he can go home and follow the instructions to stew.

In this way, even if you are thousands of miles away, you can taste the authentic Huangliu duck. Of course, you have to say that the taste is naturally not as fresh as eating in Qiongdao. But Liang Sanping will try his best to retain the taste and nourishment of Huangliu duck.

And the duck neck, duck head, duck kidney...... and other products, Liang Sanping also plans to do it. These can be sold as hot food, and when you go back, you can simply heat them up and add spices and eat them straight away. Salt-baked chicken, Liang Sanping also plans to deal with it like this.

In fact, Liang Sanping has been thinking about how to face the situation outside Qiongdao once An Tianmin leaves? ! And where should they start?! How to solve the problem of product sales?!

And now, An Tianmin's company has appeared in Zhejiang Province, which makes Liang Sanping feel that this is a good opportunity for him to test the waters. When tea is promoted, then other aspects can also start to carry out research and cooperation.

Tea farmers, just a part. There are still a large number of people in Zhejiang Province. And Zhejiang Province is also cultivating rice, and it has the reputation of the hometown of fishing and rice since ancient times. It is not only a famous land of fish and rice in the country, but also a famous silk house, an important jute and silkworm production area. The development of such a province with a good agricultural foundation also gave Liang Sanping a trace of ambition.

He wanted to see if he could realize his ideas in Zhejiang Province. The first thing An Tianmin had to do was to bring the rice field turtle farming, which had already formed a scale in Baoting, to Zhejiang Province.

At the same time, the organization of research on silk, jute, silkworm ...... and other industries, to conduct a comprehensive survey. The success of this tea exhibition is believed to make Zhejiang Province pay more attention to Liang Sanping.

Muscle Liang Sanping can bring up the agriculture of Zhejiang Province, and Zhejiang Province will naturally not refuse this opportunity. In particular, it can drive local employment, and Zhejiang Province is even more welcome. In fact, the cadres of Zhejiang Province have already begun to prepare to attract investment.

At this time, the domestic situation is changing, and the debate between surname and surname is gradually disappearing. People are beginning to find that it seems that the old era of government is no longer there. The mainstream has become the economy.

As a result, more people are beginning to think about how to maximize their own interests in this era of economic leadership. For officials, this aspect is naturally promotion. It is necessary to be promoted and make political achievements.

Liang Sanping also knows that China has gradually entered the era of "GDP-only" theory from this time. In the decades that followed, the country was dominated by GDP. If the local area cannot develop, it will be empty talk.

"Now the time has come for us to develop, except for Jiangkou and Yangcheng. We should also prepare to march towards the Demon Capital. It will soon become an international metropolis, and it will be a great benefit for us to establish ourselves there. ”

But seeing Liang Sanping smile and say to Li Jiacheng: "With such a long preparation time, I believe you are ready for food safety." So, let's get started! (To be continued......)