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March 15, 2008, Consumer Rights Protection Day, is also the first day of the launch of the Xphone mobile phone of the small partner company. Pen? Interesting? Pavilion wWw. ｂiquge。 Infoxphone mobile phones are officially sold on the mobile website, offline specialty stores, and China Telecom's business halls.

Although it was launched nine months later than Apple's iPhone, the iPhone is expected to take at least more than a year before it enters the Chinese market. Therefore, for the time being, the Xphone of the small partner company has no competitors in the domestic market!

Because Xphone is the only touchscreen mobile phone in China, and consumers have long been hung up by touchscreen mobile phones. A lot of people are looking forward to a new touchscreen phone – even better if it's cheap!

The Xphone offers a user experience that is not inferior to Apple's iPhone, and at half the price of the iPhone. Well, the black market iPhone is more expensive, at this time, the price of parallel goods iPhone flowing into the black market is even speculated to 20,000 yuan. Moreover, what is even more fucked up is that the interface of the operating system is in English, not Chinese.

That is to say, the iPhone configuration and experience are no less than the iPhone, the price is far cheaper than the iPhone, and the interface is the regular licensed product of the Chinese version. It is only sold for 1999 yuan, and this conscience price is not too expensive even after two years.

All kinds of favorable times and places have created a good group foundation for the Xphone to be listed.

Consumers are eagerly anticipating the launch of the Xphone!

The partner company chose to cooperate with China Telecom. Because, among the three major telecom operators in China, the telecom company is the weakest in terms of mobile business. Compared with China Mobile and China Unicom, the scale of China Telecom is insignificant in terms of the scale occupied by mobile services.

It is for this reason that Telecom attaches great importance to this cooperation. Trying to attract new users to the mobile communication service of China Telecom by purchasing unique star terminals. Therefore, the first cooperative telecom purchased 1 million Xphones and paid for the goods in advance.

The purchase volume of telecom companies has accounted for half of the inventory of partner companies. The other half is sold through autonomous channels. Avoid channels where mobile phone sales are completely dependent on carriers.

On March 15, the major business halls of telecom companies and the stores of the partner company Xphone attracted thousands of consumers to line up.

"Buy a phone!"

"A phone with a touch screen!"

"Is there an Xphone?"

In one morning, the business outlets across the country, Xphone was out of stock, and the inventory in various places began to be urgent. According to statistics, more than 500,000 mobile phones have been sold in one day. This is also due to the limited number of mobile phones placed at the counters of each store. It is impossible to meet the needs of all consumers, otherwise, it is not impossible to sell two or three million units on the first day!

Next, within five days, the Xphone had already sold more than 2 million units. This is a few points hotter than the sales of Apple's iPhone when it was launched in June last year.

"With sales of 2 million units in five days, the small partner company Xphone mobile phone shocked the Chinese mobile phone market, a traditional mobile phone giant. They have lost to the new talents! ”

"China's mobile phone terminal sales list will be rewritten, and Xphone is expected to become the best-selling king!"

"Xphone replicates the myth of Apple's iPhone hot sales. Touchscreen phones have such a great charm! ”

For a long time, China's mobile phone market has been monopolized by foreign mobile phone brands, Nokia, Motorola, Samsung, Sony Aison, LG and other mobile phones, accounting for the vast majority of the share. Domestic mobile phones such as ZTE, Huawei, and Coolpad mainly rely on cooperating with operators to make customized mobile phones for operators in the era of feature phones. All that's left is a bunch of copycat feature phones. It seems to be prosperous.

However, copycat mobile phones are just assembling the parts provided by some hardware manufacturers, and all kinds of technologies are provided by others, which cannot become a big climate, and more importantly. Copycat mobile phone manufacturers have no patent barriers and do not pay patent fees, so the products are unlikely to be sold in the regular market. Once copycat mobile phone manufacturers transform into the production of regular brand mobile phones, it means that they have to pay patent fees, so it is unprofitable. First, without core patents, and second, without real R&D capabilities, it is impossible to invent a cross-era product. Therefore, the copycat mobile phones that are currently sold in China are very popular, in fact, it is impossible to become a key force to support the rise of the domestic mobile phone market.

After the advent of the Xphone mobile terminal, it quickly showed a sharp edge, and if it were not for the limited inventory of mobile phones, the sales would have reached a staggering number.

With the big sale of Xphone, Li Lingxiang, the president of the small partner mobile phone company, not only occupied the front page of science and technology news, but also continued to grab headlines in other entertainment news.

However, her nickname is not "Mobile Phone Queen" and "Domineering Female President", but - "Boss Lady"! Because, Wang Qinian's aura is too dazzling, and the Xphone team also believes that Wang Qinian is the real creator and chief designer of this mobile phone.

In everyone's eyes, Li Lingxiang can only be regarded as a boss lady.

Although, this proprietress is still quite competent, and she does not hesitate to sacrifice herself and constantly speak, so there are several brushes to attract the attention of public opinion and the public. This is also because her experience and background are very bright. For example, he is a childhood sweetheart with Wang Qinian, and he has become the most popular cartoonist in China since ten years ago. Later, he also directed some comic works and served as the president of the largest animation company in China.

What's even more powerful is that in the movie "Fate", which has just been released and swept the world, she plays Rin Tosaka, one of the heroines.

Not long ago, she signed the original version of the movie version of "Fate" and endorsed Xphone.

Many fans of "Fate" saw strange advertisements - Rin Tosaka, Kane, Emiya Shirou, Artoria, Ilya, Sakura Makiri, and other characters appeared in the commercial in turn. Wearing props and costumes in the movie, but in the scene, he is holding an Xphone for communication.

There is also a spoof of the advertising short, the ending of the Holy Grail War, and the gift will actually be an Xphone phone. This advertising video was jokingly called "mobile phone war" by netizens! In order to seize a mobile phone. A group of people are fighting to the death?! The comedic effect is full!

These teasing advertisements are a bit unconventional for ordinary consumers. For die-hard fans of "Fate", it is very eye-catching, and very excited to help the company spread these advertising videos.

So, these advertising videos. There are still fans. Moreover, it has been viralized by fans and continues to spread among the fan group. The advertising and promotion costs are not much used, but the effect is no less than 100 million yuan of advertising!

In short, Li Lingxiang is very qualified and dedicated as this female president. Although he is not tech-savvy, his ability to attract attention is indeed very powerful. In other words, it is difficult for someone else in this position to attract so much attention as quickly as she does.

"I said that Xphone was going to take that iPhone down. If you say it, you can do it! "After more than two million mobile phones were sold out, no one suspected that Li Lingxiang was talking big.

……

The xphone is selling so hot, and the stock has been sold out within 5 days of listing. This is already more than 4 billion yuan in sales, how many big brands, a year's sales, less than Xphone sales in five days.

Even companies like Lenovo and Huawei are in tears! Engaged in computer and communication products for so many years. It's not as good as the amateur player of the little partner company.

However, no premium company dares to underestimate the new amateur player of the small partner company. Let's not talk about the amazing sales performance of the small partner company. Apple companies overseas alone have proven how popular touchscreen mobile phones are!

At the moment, there are only two companies in the world that offer such products - Apple and Partner!

Apple has already said that it will not license it to other companies!

Therefore, countless manufacturers who want to produce touchscreen mobile phones as quickly as possible. I considered it as soon as possible, contact the partner company to see if I can get the technical authorization!

Although, it has urged OEM enterprises to continue to speed up production. But predictable. In the short term, there will still be a shortage of supply.

After all, the shortcomings of hardware supply cannot be solved by small partner companies. Other hardware is easy to do, that is, the components of the touch screen, because it is an order from Apple and a small partner company, so that the touch screen panel of the mobile phone has gained enough market. At present, the world can supply more than 1 million touch screen panels at most in a month, and it has been carved up by Apple. The small partner company got forty percent of the panels.

Fortunately, with the steady stream of orders for touchscreen mobile phones, panel factories have also begun to expand new production lines. The supply of panels every month is growing at a rate of more than 30%.

It is foreseeable that in the near future, the problem of insufficient panels will be fully solved.

Next, Li Lingxiang fully demonstrated the ability of a "competent" president, received a large number of customers every day, and signed a series of cooperation agreements. Make full use of the technology leadership of the small partner company in touch screen mobile phones, and many potential partners who come to you.

"There is no technical means without any problems!" Li Lingxiang looked at the representatives of many mobile phone manufacturers.

"How much does it cost?" Mobile phone manufacturers have long been psychologically prepared.

"No money!" Li Lingxiang said.

"What?" Everyone was stunned!

What do you want without money?

In other words, other companies have such a monopoly and the technology is in short supply. Either you want to learn from Apple, eat alone, and make the most profit yourself, so why license it to other companies?

Even if authorization is considered, it is likely to be based on royalties. For example, Microsoft, Qualcomm and other companies, some core technologies can be licensed, but they will charge royalties. The patent fees paid by each mobile phone to Qualcomm and other companies range from tens of yuan to hundreds of yuan!

And the small partner company actually said that it is free of charge and does not need patent fees? So, what do they want! (To be continued......)