After the launch of the Xphone press conference, the little partner company accused Apple of plagiarism, it was quickly fueled by the media and spread all over the world. Pen, fun, pavilion www. biquge。 info

Even Apple's top management, who didn't pay attention to the news, quickly received this message.

Because, the lawsuit of the small partner company also followed!

The little partner company is not talking about it, but really suing Apple, and if you have a heart or not, you are really sure that you can win!

According to the assessment of experts in science and technology patents, a considerable part of the technology used by Apple really infringes on the patents of small partner companies. On the one hand, as a giant, Apple does not care about it, and it cannot not quit the product because it infringes on other people's patents. Giants generally do it first and then say, if they really want to infringe someone's patent, they just have to go to court.

If you lose the lawsuit, you just lose money. There are very few tech giants that go bankrupt because they lose lawsuits, and it doesn't matter if countless tech giants lose dozens or hundreds of lawsuits a year! Anyway, financially, they have already set aside a lot of money for this situation to deal with possible compensation! Losing the lawsuit and losing money is just a tactical defeat that has little impact on the overall situation!

But in order to take care of other people's patents, and not withdraw from the product, it is a strategic mistake!

The tech industry itself is very rogue and you copy my technology, I copy your technology. You sue me, and I sue you. A decent man and a gentleman, in the despicable and shameless technology industry, there is no way to survive!

Veterans who can survive all know the sinister nature of science and technology!

“xphone？ What the hell is going on? Jobs felt inexplicable, "Sue us for plagiarism?" "This sounding very copycat product actually sued the iPhone! Jobs didn't dare to guarantee that in the process of product development, those engineers did not copy the products of other companies, but even if they copied, they copied large companies. How could it be possible to copy a company he had never heard of......

"However, based on what they provided in court, we do have some technology. Possible...... Infringed on their patents! Although, we really didn't copy it, but the technical idea crashed, and some patents were registered. We weren't registered, so ......," the Apple technician said embarrassedly.

"If you copy it, you will copy it!"

"I really didn't deliberately plagiarize ......"

"Not deliberately?"

"Yes!" The so-called no deliberate plagiarism means that you don't care that others may have registered the relevant patents. Use it first and then talk about it, even if someone else registers a patent, they will infringe the patent first to get the product out. After poking out the basket, I'm going to wipe my ass afterwards.

"Could it be Foxconn?" Jobs was skeptical, "We came up with some technical improvements, and they did it quickly, maybe in a matter of days to make changes and produce them, how could it be so fast?" ”

"Yes, it is possible that Foxconn has access to some technical solutions and has given them to us. But in fact, it is infringing on the patents of other companies! "Many Apple executives think so.

"What's next?" Someone asked.

"Let's see the move!" Jobs had no other ideas. "Negotiate privately with our partner companies, if we can't reach a deal, the lawsuit will be full of drags, and in addition, find a place where they may infringe our patents, and sue them. It is absolutely not possible to respond passively to lawsuits, but they sue them, and we sue or something! Only by having a handle on each other can we compromise better! ”

In fact, it's a relatively small company. Jobs's first thought was to use all kinds of means to make the other party financially difficult, and then. Or be acquired by Apple, or go bankrupt. In this way, the problem is solved!

Many big companies in the technology industry are so crushing small companies!

But Jobs noticed that the partner company was a very large company with very strong profitability. Therefore, it is unlikely that he will be punished by means of dealing with small companies.

Therefore, sooner or later, the two sides will have to end the dispute with dignity through mutual compromise, exchange of interests, etc.!

Soon after the launch of the Xphone mobile phone of the partner company, the news media also began to explode. First of all, the partner company sued Apple for infringing the technology patent of the Xphone mobile phone in China, the United States, Europe, Japan and a bunch of other countries. In addition, the small partner company vigorously publicized that the Xphone mobile phone was developed earlier than the Apple iPhone, and many core patents were registered many years earlier, and a bunch of evidence showed that Apple was a plagiarist.

Apple was naturally forced to start a lawsuit with its partner company, constantly looking for evidence to prove that it "did not plagiarize", and as for some patent disputes, it can be negotiated privately. In addition, Apple said that since the touch screen mobile phone project of the small partner company is earlier than Apple's project, why has it only been launched so far?

In this regard, the small partner company has long been confident, saying that because the company's main business is entertainment business, although a lot of money has been invested in scientific and technological research and development, the progress of research and development is not very fast. Moreover, for the sake of user experience, it is hoped that a more technically mature and better user experience will be launched by Apple first.

Next, the two sides quarreled with each other, and the patent dispute lawsuit began to protract. In the tech media, the lawsuit between the two is constantly in the headlines. Both parties feel that the increased exposure is conducive to the free promotion of the product. At present, there are more than 1 million users of touchscreen mobile phones in the world, while traditional mobile phones currently have more than 2.5 billion users. Therefore, the two emerging companies have a little tacit understanding, and the lawsuits between the two sides are lawsuits, but grabbing users from traditional mobile phone manufacturers and peaking the mobile phone market is the king. As a result, the patent lawsuits you come and go on endlessly - the biggest losers are actually the traditional mobile phone manufacturers who are watching from the sidelines!

Because the patent lawsuit has not affected Apple's iPhone sales, consumers will buy whatever they want, regardless of patent disputes, as long as they feel that the product is more fashionable and novel.

The Xphone of the partner company relied on the lawsuit with Apple, and the news continued to be exposed, and it began to leave a little impression in the minds of consumers around the world. Some people hunt for general publicity, the partner company is the inventor of the touch screen mobile phone, and Apple is a plagiarism dealer. In addition, the fruit fans are wantonly attacking the xphone of the little partner company, but this is to promote the xphone for free!

The most feared thing about commercial products is not negative reputation and controversy, but lack of attention. As long as there is a concern and demand effect, there is a bit of controversy. Sometimes, it's good news for both parties involved in a dispute.

For the small partner company, it is even better news.

Because it is torn up with Apple. Overnight, the little partner company became an existence of the same level as Apple in the eyes of the public.

Many people even remembered that the small partner company was originally a "technology company". Before the launch of mobile phone products, the partner company already had products such as e-paper books, wireless routers and so on. In the very hot emerging market of e-paper books. In addition to these two e-paper book companies, other e-paper books in the world cannot be compared in terms of sales, platforms and book copyrights.

In addition, the portable wireless router invented by the small partner company only needs to be plugged into the UBS interface of the computer, plug and play, without complex settings, this invention makes this convenient little thing, quickly popular in China. and even sold all over the world. At present, the sales volume of portable wireless routers in the world has exceeded 50 million. With the success of portable wireless routers, small partner companies have also begun to launch home wireless routers, office wireless routers, as well as ordinary routers and various telecommunications equipment. The telecommunications industry is a very professionally intensive industry, for example, China's Huawei, ZTE and other telecommunications equipment manufacturing enterprises, the number of patents applied for each year, are ranked in the top ten of China's domestic enterprises, the future. These companies are among the companies with the most patents in the world.

Since the small partner companies have half a foot in the telecommunications facilities industry, the number of patents is naturally growing rapidly.

Of course, it is not without harm that the little partner and Apple are torn apart, and the little partner company has registered a lot of patents related to touch screen mobile phones. Apple also has it, and then, Apple began to study the Xphone and sue the Xphone for possible infringement of the iPhone's patents.

Due to the big fight between the two sides, Apple's iPhone entered the Chinese market was delayed, and the patent dispute did not end. The iPhone is not so easy to enter the Chinese market.

Of course, Apple's countermeasures have also made it impossible for the partner company's Xphone to enter the U.S. market in the short term.

on this. Wang Qinian doesn't care, as long as it slows down the progress of Apple's iPhone officially entering China! The slower the iPhone enters the Chinese market, the more users the Xbox can occupy and build a deeper and wider moat! In this wave of mobile Internet, occupy a favorable position!

The competition of the future of smartphones is actually the competition of Internet standards.

In essence, smartphones in the touch screen era are on an equal footing with PCs, both of which are Internet terminals. As long as the wireless Internet traffic fee of mobile phones is reduced, it will definitely be able to quickly surpass the PC!

It cannot be said that the PC will die out quickly, but in terms of office and some work, the PC still has advantages. But smartphones also have some entertainment applications that surpass PCs. For example, listening to songs, reading, etc., the mobile phone that you carry with you can obviously provide a better experience.

In fact, the biggest market for smartphones is China. In the future, the number of smartphone users in China will more than double that of users in the United States. Therefore, if you win the Chinese market, you will win the world. Slowing down the timeline for other touchscreen phones to enter the Chinese market, that is, to build a very wide moat in the domestic market. In fact, China and the United States are the world's largest fertile ground for Internet companies, and they can develop in one of the two fertile soils to become successful giants.

Other countries such as South Korea, Japan, and Germany are unlikely to give birth to giants in the Internet era, because their markets are too small and fertile enough to produce world-class Internet giants.

To put it simply, the top enterprises in the Internet pyramid involve language again. Chinese and English are the mother tongue of the population, so these two languages naturally occupy an advantage, in the Internet era where user scale is king and traffic is king, a country with not many people as their mother tongue cannot give birth to Internet giants.

Wang Qinian hopes to use the huge market in Chinese to first create an absolute hegemon of mobile Internet in China, much more hegemonic than Tencent and Baidu. After dominating the domestic market, the partner company should be invincible, and then share the world market with Apple and Google. (To be continued.) )