Chapter 501: Network Repercussions
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"Tianda news, "Qin Shi Mingyue" was acquired by a small partner company!" A well-informed person, Ye Tianlong, had already released inside information on the LK forum before the news came out. Pen? Interesting? Pavilion wWw. biquge。 info
"Is it true?" Lu Renjia replied.
"Holy shit! Rich and capricious! Pure Lolita replied.
Many netizens on the forum who like to spread and share gossip are very excited. LK forum,Compared with ordinary forums,There are many online literature authors、Light novels、ACG、Magazine、Publishing、There are also a lot of masters in the game circle。
Wang Qinian once offered this website a sky-high price of 100 million yuan, but the founder of LK hesitated for a few days and still rejected Wang Qinian's offer.
It's not that the price is not enough, in fact, the forum with higher traffic than LK can also be acquired for 100 million yuan. In fact, this kind of forum doesn't have much oil and water, and even if it can earn some advertising money, it is just barely living.
However, the founder of the forum has been resisting the merger and acquisition of capital, and this neutrality has made the LK forum a platform for breaking news.
Although many news are true and false, the reputation of being well-informed and neutral has gradually spread throughout the literary and artistic circles.
"I guess that Wang Qinian's investment in animation is priced, and from the perspective of the theme of "Qin Shi Mingyue", it is suitable for adapting games and laying out the game industry, which is the purpose of the partner company. You must know that the most profitable business of friends is not film and television, not mobile phones, but still online games. ”
"A large number of novels similar to "Qin Shi Mingyue" under the Xiaobian and Jinjiang can be adapted into animation. Mr. Wang is not short of money, assuming that he spends 3 billion yuan a year and adapts 30 works from Jinjiang into animations of good quality "Qin Shi Mingyue", the domestic animation industry will rise, and the small partner company will once again dominate China's animation industry. With the rise of China's economy, per capita consumption of cultural products has increased year by year. Relying on Chinese consumption alone, it should be a matter of time before the partner company surpasses Disney. As for Japan's animation industry, it seems that their local consumption has long been out of order and has been going downhill. If the little partner makes efforts in animation, sooner or later it will become a world-class giant......"
"Mr. Wang is mighty!"
"I wish Xuanji Technology happiness!"
……
Soon after there was a heated discussion on the well-informed Longkong forum. Related news has also begun to spread to self-media platforms such as Tianya, Tieba and Weibo.
"700 million, the copyright of "Qin Shi Mingyue" was acquired by the partner company, and the entire team of Xuanji Technology was merged into the partner, and 700 million was recruited by it!"
"Is the little partner company nervous? 700 million if it is used to invest in movies. 70 million for a blockbuster, you can invest in 10. In terms of profits, isn't it much more cost-effective than investing in "Qin Shi Mingyue"! ”
"Wang Qinian is a local tyrant, and there is a shortage of money to burn. If it were me, even if I invested in animation, I would buy the copyright of "Pleasant Goat and Big Big Wolf", and that would be the real way to make money. A more reliable business. ”
"Disney is relying on the children's animation industry as a foundation to further expand its industrial empire. It can be seen that children are the most valuable part of the cultural industry. The partner company claims to build Disney in China, but its industrial layout is contrary to Disney. Disney's core area. Friends are cautious to bypass, so, even if the scale of the partner company surpasses Disney in the future, can it be said that it surpasses Disney? ”
The small partner company won the controlling stake of "Qin Shi Mingyue" and Xuanji Technology Company for 700 million yuan, which caused a wave of turbulence in the domestic animation industry in 2010.
In the eyes of the industry, this price is almost sky-high. After all. Even a popular anime like "Qin Shi Mingyue" is currently struggling on the breakeven line. The annual turnover can reach more than 100 million yuan, but the resulting theory can only barely maintain the salary of the team. and investing in the next installment of the "Qin Shi Mingyue" anime series.
From the point of view of production costs, the cost of an episode of "Qin Shi Mingyue". It is almost comparable to a TV series with multiple A-list stars, gold medal directors and gold screenwriters. But the profits generated are far from being compared with the popular TV series on the first line.
This is mainly because the market size of animation cannot be compared with live-action film and television dramas.
However, in the long run, investing in the animation industry, especially the very high-quality animation industry, is at the right time, and even more promising than investing in film and television companies.
The main reason is that the slow-burning animation copyright IP of "Qin Shi Mingyue" will gradually obtain long-term benefits through game changes and live-action film and television changes in the near future.
Compared with many live-action film and television dramas, just like popularity, the most popular film and television dramas may no longer be popular in a few years, and it is difficult to create benefits. But the vitality of popular animation is very long-lasting, for example, Disney's "Mickey Mouse and Donald Duck" and other animated characters, 80 years of enduring, a steady stream of profits to the Disney empire. These hard-working anime characters contribute more profits than any other live-action star.
After all, no matter how awesome a reality star is, he will lose the ability to create wealth when he is too angry. Even a reality star who has not been angry in his life has a lifespan limit.
But if these virtual anime characters can endure for a long time, even if the person who created it at the beginning has passed away, but these characters can continue to be active on the big stage of the cultural and entertainment industry if they are joined by a group of creative teams.
After the acquisition of Xuanji Technology by the small partner company, the third part of the "Qin Shi Mingyue" series of animations, "Qin Shi Mingyue: The Hundred Sons of the Hundred Schools", has also been completed.
The TV version of this anime also signed a premiere contract with CCTV, with a price of 200,000 yuan for the first round of TV broadcast rights for each episode. This price is a lot of money for domestic animation. There are many anime programs, and the TV broadcast rights of each episode are even only 20,000 or 30,000 yuan. Even CCTV, the most wealthy company, has acquired the copyrights of many low-cost children's animations, and the price is about 100,000 yuan.
After all, the ratings of animation are too different from those of TV dramas, variety shows and other programs. For example, the ratings of some hit dramas can reach up to more than 10%. It is not easy to get 1% of the ratings for cartoon TV broadcasts, and the most popular cartoons are expected to have a rating of about 3%.
In this case, it is impossible for cartoons to recover their costs by relying on the procurement of domestic TV stations. (To be continued~^~)