"Is there no other way?" Xu Yinglong asked in a deep voice.

"Yes, and there are two ways!" Wang Hansheng said.

"What a way, you say it one by one!" Xu Yinglong said.

"The first way is to cooperate with Moutai, with the magical effect of our products, I am not afraid that Moutai will not be impressed. And we can not only get the original Moutai at a low price, but also quickly open the market with the help of Moutai's brand, which is a win-win situation! Wang Hansheng said.

"Don't think about this, I won't agree to cooperate with any company, you have to know that the real core of Yaowang wine is not wine, but those medicines. The reason why we want to blend the original sake is to enhance the taste of the liquor. If you look at it purely from the role of the liquor, there is no need to blend those original liquors. ”

"As for the brand, not to mention, with the miraculous effect of Yaowang wine, it is difficult to think of a famous. We can build our own brand in a very short period of time, and there is no need to borrow someone else's brand. Someone else's is always someone else's, and once someone wants to take back the right to use the brand, then we will have nothing. Xu Yinglong said.

Of course, there is another very important reason why Xu Yinglong did not say, that is, the company is now his own, he can do what he wants, and there is no need to ask anyone's opinion. Who he wants to sell the wine to and how he sells it, these are all up to him, and even Wang Hansheng, the executive president, has no right to question it.

But once he cooperates with others, then the products produced are not up to him alone, which has a great impact on Xu Yinglong's career. This is completely unacceptable to him.

Although this proposal was vetoed by Xu Yinglong, Wang Hansheng was not discouraged at all, as if he had expected this result a long time ago.

"The second option is to build one of our distilleries near the Moutai distillery. We produce our own raw materials for our own use! Wang Hansheng said.

"What do you mean, since we can produce it ourselves, then why do we have to cooperate with Moutai Factory, and why don't we produce it in Tianhai?" Xu Yinglong asked with a frown.

Wang Hansheng explained: "Mr. Xu, according to the research of Manager Zhuge and others, it was found that the original puree of Moutai Distillery met the requirements entirely because the water and grain they used were different. That's why we can have that effect, so if we don't want to cooperate with Moutai, we have to build a new factory by ourselves! ”

Xu Yinglong said: "Do you have to build a factory in Guizhou Province?" Isn't Tianhai okay? ”

Wang Hansheng shook his head and said: "This is really not good, the water used in Moutai is Chishui River water, where the water is pure and sweet, and contains a small amount of minerals. Just sake brewing. The sorghum used in the production of Moutai is glutinous sorghum. It is commonly known locally as red tassel sorghum. This sorghum is different from sorghum in Northeast China and other regions in that the grains are solid, full and uniform, the grains are small and the skin is thick, the amylopectin content is very high, and its cross-section is glassy, which is very conducive to the multi-round roasting of the Moutai process, and many factors have created the special production of Moutai with elegant and delicate, plump and mellow body, and long aftertaste. And these characteristics can't be provided anywhere else, so we want to have a similar effect of the original puree wine and really build a factory on the bank of the Chishui River! ”

"It's so amazing. Could it be that the water of the Chishui River can make Moutai, but the water of the Dapu River cannot? Xu Yinglong said in disbelief.

Wang Hansheng smiled bitterly: "This is really not good. You are not the first to ask such a question, nor will you be the last. In fact, as early as a few decades ago, a leader with a national character once issued a task to let people copy Moutai. After all, Moutai not only enjoys a good reputation in China, but also a well-known high-end liquor abroad. ”

"It is said that the officials who carried out this task at that time not only brought all the equipment of the Moutai Distillery, but even the master of the liquor making factory, and even the dust of the Moutai Distillery was packed into a box and taken away, and found a place with beautiful mountains and rivers and no industrial pollution, and carried out all the processes of Moutai, using very pure local water and using the microorganisms in the dust to remake zuò, but in the end it failed!"

Xu Yinglong frowned and asked, "In that case, then we will definitely be able to replicate Moutai when we build a factory in Guizhou Province?" ”

"Mr. Xu, we don't need to copy Moutai, we want raw materials similar to Moutai puree. Two days ago, Manager Zhuge sent back news from the bank of the Chishui River, saying that they had successfully made the original pulp that could brew Yaowang No. 3 and No. 4, and now it depends on how Mr. Xu decides! Wang Hansheng said.

Xu Yinglong said without thinking: "Then what are you waiting for, just find someone to build a factory, this kind of thing should be sooner rather than later!" ”

Wang Hansheng nodded and said, "Okay, then I'll fly to the Chishui River in the afternoon and communicate with the local government!" ”

"Well, by the way, I just went to the warehouse in the western suburbs, why is there only 3,000 jars of wine there, where are the other wines!" Xu Yinglong asked again.

Wang Hansheng did not answer Xu Yinglong's words, but Li Xue on the side picked up the end of the conversation and said, "Mr. Xu, let me explain this matter to you!" ”

"Say!"

"Two days ago, our sales company took Yaowang No. 1 and No. 2 to Kyoto!"

"What are you doing in Kyoto, do you want to do publicity?" Xu Yinglong asked.

"It's kind of publicity, but the main thing is to do a test!" Li Xue replied.

"Tests? Doesn't the brewery have its own testing equipment, so why do you have to travel all the way to Kyoto for testing? Xu Yinglong asked in a strange voice.

"We test our own wine, does anyone believe it? Especially the effect of our wine is so good, the number is so exaggerated, if you don't find a professional and authoritative organization to test it, the result is not for anyone to believe! Li Xue explained.

Xu Yinglong thought about it, now there are many people who cheat, especially in the health wine industry, there are generally false advertisements, and Wang Po selling melons and boasting about herself will not make people believe it. If this is said from those professional institutions, then the effect will be different, and some people will definitely believe it.

"And what are the results of the tests?" Xu Yinglong asked again.

Li Xue nodded and said, "Very good, far beyond our expectations!" I went to Kyoto University's real yàn room, and found a famous expert in medicine and food to conduct a laboratory test, and did a systematic test from many aspects such as the composition, taste and effect of the wine, and the final result was that our Yaowang wine can be said to be a model of Chinese health wine, and the rest of the wine is completely incomparable! ”

"Well, you're doing a good job, but it doesn't take much to test the ingredients, so where do you get the rest of the wine?" Although Xu Yinglong already had a premonition in his heart, he still asked.

"Give it away, and let me give away all the remaining 5,300 altars!" Li Xuedao.

Although Xu Yinglong already had a premonition in his heart, he was still very surprised when he heard this answer, and immediately asked: "More than 5,000 altars, even if only half of them are Medicine King No. 2, their value is not less than 50 million, so you just gave it away?" ”

Li Xue smiled and said, "With Mr. Xu's intelligence, it must not be difficult to think of my intention to give people wine!" ”

Xu Yinglong nodded and said: "Guess a little, it should have something to do with marketing advertising, but I didn't expect you to give away more than 5,000 altars at one time!" ”

"I studied marketing, and I know better than anyone about the effects of advertising. Don't look at the 50 million products we gave away today, but in a few days we will get 500 million or even 5 billion returns! ”

Then Li Xue continued: "This batch of wine has been given to famous experts and scholars in various schools, although they are not local tyrants and high-ranking officials, but they are the people who know the most in society how to be elegant and healthy, and the world's favorite thing to do is to be vassal, as long as Yaowang wine has a reputation in the circle of experts and scholars, then it will not be long before the business circles and official circles will be vassalized, and when the time comes, the upward and downward effects, and finally Yaowangxing will be a hit!" ”

Xu Yinglong nodded and said: "I agree with you, I can also think of the hot sales scene in the near future, but the question is whether the production capacity of Dazhou Liquor can meet the supply of the market?" ”

Li Xue said with a smile: "Why do you want to meet the supply of the market? In fact, the highest level of sales is that I will not be satisfied with the market, but the market cannot do without me! ”

"What do you mean?" Xu Yinglong asked.

"The Apple empire must have been known to Mr. Xu, whose success is inseparable from its rich technical accumulation, but it is also closely related to Apple's successful marketing model. After years of brand management, Apple has become synonymous with superior performance, unique shape and perfect design in people's hearts, which is the root of Apple's attraction to consumers! It's also Apple's brand effect! After having a brand effect, what kind of marketing methods can maximize benefits, Apple has done a very good job in this regard! ”

THEN LI XUE CONTINUED: "APPLE'S MARKETING METHOD IS HUNGER MARKETING STRATEGY, NOT ONLY HUNGER MARKETING, BUT EXTREME HUNGER MARKETING, BEFORE THE IPHONE WENT ON THE MARKET, APPLE ONLY REVEALED THAT THERE WILL BE A SUBVERSIVE MOBILE PHONE PRODUCT LAUNCHED, BUT IT AVOIDS TALKING ABOUT ITS SPECIFIC DETAILS, AND IT IS IN PEOPLE'S DESPERATE DESIRE TO GO PUBLIC." After that, there is an overwhelming advertising campaign, so that you can be affected by it wherever you are, and such an extreme contrast makes you have the urge to buy it. ”

"HOWEVER, APPLE DELIBERATELY LOWERED THE OUTPUT OF ITS PRODUCTS, WHILE ENSURING PRODUCT QUALITY AND PROFIT MARGINS, SO THAT THE IPHONE MAINTAINED A CERTAIN SENSE OF MYSTERY, WHICH CAN BE DESCRIBED AS PLAYING HUNGER MARKETING TO PERFECTION, USING VERY PROVOCATIVE MARKETING TECHNIQUES TO WHET PEOPLE'S APPETITES, SO WHENEVER APPLE'S NEW PRODUCTS COME OUT, THERE ARE A LARGE NUMBER OF LOYAL APPLE FANS QUEUING UP ALL NIGHT TO BUY THEM." (To be continued......)