Chapter 303: Li Xue's Theory of Charity (Ask for Subscription!) ）

After listening to Li Xue's words, Xu Yinglong pondered for a while and said, "Can we copy Apple's hunger marketing?" You must know that the reason why Apple dares to do that, but there is a foundation, other people's brands have already established their own position in the market, and our new brand, before opening the market, to take such marketing methods, will it be to shoot itself in the foot? ”

Li Xue said confidently: "Mr. Xu's consideration is indeed very reasonable, Apple's success is not only due to the innovation of the marketing model, but also Apple's shaping of its own reputation, so that Apple's products are enthusiastically pursued by a group of fashionable young people and young people who pursue technology." In particular, some of Apple's humanized designs have won the hearts of consumers, Apple has created a new touch screen mobile phone, sliding to unlock, answering the phone automatically black screen, fingerprint unlocking and a series of humanized designs, for Apple to win the market, but also to achieve a lot of profits, each new product can quickly occupy the market. This allows Apple to always be at the forefront of the trend, constantly break through itself, continue to lead the market, and lead the market by the nose. ”

"Although there are many companies imitating Apple's marketing model and product features, they have never surpassed it. Therefore, Apple also has a self-confident label that has been imitated and never surpassed. Apple has established supreme authority in the market with its rich technical accumulation, which is incomparable to us, but it does not mean that their marketing model cannot be copied! ”

Li Xue then said: "In order to match its hunger marketing model, Apple has set up a number of experience centers in large and medium-sized cities. To meet people's demand for the experience of Apple products, under the premise that people are becoming more and more personalized, the experience center meets people's demands very well. Through the Guò Experience to choose the most suitable product portfolio for them and to meet their individual needs, this experience center gives us a hint. ”

"Hint?" Xu Yinglong looked at Li Xue puzzled.

"That's right, it's a tip, a tip that can quickly open the market! Mr. Xu, the quality of our products is no problem, ahead of all similar products in the market today. Even the similar products of Moutai Group and Wuliangye Group are far inferior to ours, which is our advantage. Our disadvantage is that the company itself is not strong, and we have not established a brand that can be recognized by the vast majority of people in the past few decades. The company has no popularity, to put it bluntly, no one knows the treasure in the mountains, and what we have to do now is to let people outside the mountains know our treasures! ”

"Keep talking!" Xu Yinglong said in a deep voice.

"Mr. Xu, I went to Beijing with products worth tens of millions this time. It is to let the people at the top of Huaxia know. And all accept our products. Only in this way can we establish our position in the industry in the shortest possible time. The brand position is established, and the market recognizes our products, so we are qualified to talk about how to sell! Li Xue said.

Xu Yinglong nodded and said, "Well, what you said makes a lot of sense, so what are you going to do?" ”

"Keep giving!" Li Xue replied.

Xu Yinglong frowned and said: "This is a loss of money to make money, you can do it occasionally, it's too much!" ”

Li Xue smiled and said, "Mr. Xu misunderstood. I'm not talking about giving gifts to the rich and the officials! ”

"Oh, who are you going to give it to. Do you have any plans to send something? Xu Yinglong asked curiously.

"In the name of the company and its products, we will send cotton clothes to the children in the mountainous areas, send love breakfast and love lunch, and subsidize poor college students to realize their college dreams, etc., as long as it is a caring thing, we will do it!"

Seeing Xu Yinglong looking at her with a puzzled expression, Li Xue explained: "Although our products are aimed at consumer groups that are not ordinary workers, it does not mean that we can ignore ordinary people. You must know that although you may not be able to afford it, if all people know about our products, then this will be of great help to the development of our company! ”

"I understand this, but it is really necessary to promote our products to ordinary people, after all, a brand may not be affordable for everyone, but everyone must know about it. Even if you don't say it, I'll explain it to you. But there are many ways to publicize, such as advertising, such as asking celebrities to endorse, but why do you have to do what you just said, what you said is not like advertising, but a bit like charity! Xu Yinglong asked the doubts in his heart.

Li Xue smiled and said, "What Mr. Xu said is right, we are indeed doing charity!" Although it costs money for enterprises to do charity, and it can easily move tens of millions, or even hundreds of millions, but the benefits of corporate charity are also many! ”

"What's the benefit, let's hear it!" Xu Yinglong said.

"The list of specific benefits is endless, both direct and indirect. First of all, let's talk about the most direct benefits, let me give you an example! It was normal for Huaxia electrical giant Haier to open a branch in a city in southwest China, but when Haier positioned this matter as charity, things were very different. When stationed in the city, the person in charge of the company announced that the city came to open a branch to help the people here and promote the development of the regional economy, and showed his sincerity! When the municipal government heard this, after seeing the real actions of the enterprise, it immediately made a decision to exempt it from corporate income tax! We are about to go to Guizhou Province to build our own raw material base, and we can do the same! ”

"Is it just possible to get a little bit of tax exemption?" Xu Yinglong asked with a frown.

For the average business owner, the main purpose of opening a company is, of course, to make a profit, so tax exemption is of course very popular with them. But for Xu Yinglong, he is not short of money, if it is just for a little tax exemption, there is no need to do this, a waste of time and energy!

Li Xue immediately said: "Of course not, I know that Mr. Xu is not bad for money, tax exemption is only the most direct benefit we can see, and there are many benefits that we can't see, I will also illustrate it with an example!" A few years ago, there was a rare devastating earthquake in southwest China, after the earthquake, domestic and foreign enterprises have generously donated, donations, although it is difficult for people to mark the price of love, but in the face of those who generously donated in the catastrophe, selfless action of enterprises and individuals, the Chinese people in various forms to express their respect, the most typical is the Chinese herbal tea guide Wang Laoji! ”

"Wang Laoji? Is it the one who drinks Wang Laoji if he is afraid of getting angry? ”

"Yes, that's it! After the earthquake, Wang Laoji donated 100 million yuan at once, it is this 100 million yuan that makes the majority of Chinese people remember it, even if Wang Laoji then increased in price, but people are still willing to buy it, when eating hot pot or something, they will naturally buy Wang Laoji, and even some people call on everyone on the Internet to buy up Wang Laoji in the supermarket, buy a can on the last can, and let it completely disappear from everyone! ”

"In this way, the company's reputation has been boosted, and the local residents have also received tangible benefits. From a corner of the herbal tea brand to a sales volume that surpasses all carbonated beverage brands in the Huaxia beverage market, its operation is a classic. ”

Hearing this, Xu Yinglong couldn't help but nodded, what Li Xue said was plain and straightforward, after she said this, Xu Yinglong really felt that he was an idiot in this regard, and he didn't understand it at all.

Then Li Xue continued: "What's more, corporate philanthropy can also improve the competitiveness of enterprises! ”

"Oh, how do you say this? There are indeed many factors that affect the competitiveness of enterprises, but the main thing is to look at the quality of the product, what does it have to do with charity? Xu Yinglong asked puzzled.

"I also told Mr. Xu an example, in the country of Wa, everyone knows about the Toyota car brand, not that it is good, but people will habitually buy its cars when buying cars. And in the car competition between Japan and the United States, American cars to Japan are not Toyota's opponents at all, even American luxury car brands are not good, do you know why? (To be continued......)