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In May 2011, a credit meeting was signed between the partner company and the bank syndicate. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ●⌒，.

Wang Qinian said: "Starting from this year, within five years, the small partner group will invest 20 billion yuan per year, and a total investment of 100 billion yuan in five years. It is planned to build 50 small partner cultural squares! ”

"Of course, it's not for real estate, selling houses for rent to make a profit. Rather, it is to implement our strategy of integrating online and offline, culture and the Internet. ”

"This investment will vigorously promote the development of China's cultural industry. Relative to economic growth, China's cultural progress in recent years has lagged far behind. For China, the significance of the cultural industry is obviously to open up new growth points. ”

"Many traditional industries in China are already in surplus, and technological progress and innovation, and efficiency improvement will definitely bring unemployment. Whoever says that technological advances and business model advancements lead to more jobs is absolutely deceiving. ”

"That internet industry is certainly contradictory to boast that it has increased both jobs and efficiency. Efficiency gains inevitably mean fewer people, less costs, and more work than the original. If the market does not develop further, then it will definitely be a reduction in employment, not an increase in it. If the overall size of the market does not grow, it means that more people are needed to complete the original work, which means that the work that can be done by one person is now invited to two or three people, and the efficiency is lower, and it is even less competitive. In the modern business society, unless someone loses money to maintain employment, it is impossible to make a profit and it is impossible to survive! ”

"Any industrial and technological progress will inevitably lead to the need for fewer people to do more. We do not make progress, we do not improve efficiency, and we simply use backward industries to maintain the employment rate. It will definitely be crushed by its more efficient overseas counterparts. ”

"And many of our traditional industries must improve technology and technology, and must innovate in business models, so that efficiency is improved, and employment is reduced. Therefore. While improving efficiency, it is necessary to create new markets and new needs. Personally, I think that China's cultural industry still has a lot to offer, at least. There is still room for development and progress! ”

"Some people ask, don't progress, can you get jobs?! I said no! Because, if we don't engage in other people's activities, then not only will we not be able to keep our jobs, but we will also be beaten backward. Therefore, we must not do it, but also do it best. The most efficient, snatching jobs from other countries overseas. The main theme of the competition of interests in this world is not warm, but very cruel. If you lose your advantage and be suppressed, you may verbally sympathize with you, but more people will trample you to death and make you quit completely, so that profits, markets, jobs, etc., are all snatched away by others. As for the capital invested, it is there to make money to invest there. If you can't be efficient, you can't make money for him, so you will naturally reduce your investment, invest in areas with higher costs and efficiency. What about this efficiency. It is related to the cost of property, labor costs, management experience, technical advantages and innovation. Our real estate has risen, our labor has risen, and we can't go back to the past. You can't rely on squeezing that backward mindset to maintain an advantage, it's not feasible. Therefore, we have no choice but to use the route of developed countries to lead our competitors in terms of technology, management, business model, etc., and improve efficiency. ”

"The progress of our China over the years is that others have relaxed their vigilance, thinking that we are rabbits, and in order to win over the rabbits to deal with the Soviet Union, it is enough to give some grass to eat, and they will not grab meat from others. In fact, at the beginning of reform and opening up, we were indeed very backward, and many things had to be imported. However, later it digested a lot of technology, and the technology that was originally imported was not only not imported later, but also exported cheaper, making the company that originally sold the technology to us miserable, and really ruining the jobs of many countries. This rare opportunity in history will never be repeated. After all, we pretend to be harmless rabbits who can't be competitors of the other side, and we can't pretend to be any longer. Therefore, we must cherish our hard-won achievements, continue to consolidate them, and continue to make progress. ”

"In the future, I want China to be technologically advanced and become the most efficient country in the world. At the same time, we must also rely on entrepreneurs with courage and a sense of responsibility to create new markets and keep more jobs in China. I personally think it is very necessary to create new jobs, whether it is by snatching jobs from counterparts in other countries, or by tapping the potential of our own market. ”

"The government and banks cannot continue to lend more to industries that are already in surplus. This is harmful, not to protect employment, and doing so is not conducive to the readjustment of the industrial structure. It was supposed to create new markets and create jobs in new industries, but as a result, it smashed into surplus industries, and in the future, these jobs will be lost! When the surplus reaches the extreme, and new demand does not appear, there is a risk of a financial crisis. I don't understand economics, but economists from our company say that the world's economy is actually in a downward cycle in the long term, and there has been no way to avoid the shadow of the downward cycle. The economic stimulus policies adopted by the United States, Europe, Japan and other countries are not short-term stimulants that have dragged the crisis on, but in fact, have not solved the problem. Although our country still has potential, at present, many traditional industries have reached the limit, and we need to invest money in more new industries in order to really get more real markets and real job growth. The solution to the economic crisis is certainly not to continue to invest in industries that are in excess, in essence, they are excessive, which is why the economy has problems and crises. Therefore, it is necessary to invest funds in some industries that did not exist before, and discover new consumption and new markets that did not exist before, so as to fundamentally solve the problem. Many high-ranking people understand these things, but they are deliberately short-sighted and do not tell the truth. ”

"The subprime mortgage crisis in the United States in 08, it seems that the U.S. government's easing policy has worked, I can say, it didn't work, even if it looks prosperous, it is still a false prosperity, as long as it doesn't continue to engage in easing policy, that is, water injection, it will soon return to its original shape. European countries are now showing signs of a debt crisis again, and it is clear that they will also take some stimulus measures. We, the Chinese government, and most of the governments of other countries in the world, are like this, engaging in stimulus policies, and this stimulus policy cannot be stopped, who will stop it. Soon it won't work. The world's economy is taking medicine, and this medicine has not been able to be used, and if it stops, there will be chaos in some areas. Many traditional industries around the world are not working. Everyone wants to drag out the crisis, let others die first, and then their own lives may be a little better. But it's dangerous to think so. Every time there is a financial crisis, everyone grits their teeth and waits for others to die. That's why the economic crisis dragged on for a long time. ”

"Mind you, it's not a financial crisis. The kind of financial crisis that occurs once every few years and every decade is actually nothing. Some people in our company have said that after the growth point of the Internet cannot stimulate the economy, the whole world has entered economic problems. In this environment of global surplus, everyone should not spend money on surplus. If the next round of industrial revolution is carried out, countless new products, new markets, and new needs appear, then there will be no crisis! What if the next industrial revolution is not made? On the basis of existing technology, we must continue to tap new needs and tap a little potential. ”

"Our friends used to be less keen on borrowing money. But seeing a lot of money in the banking system indiscriminately throwing into some surplus industries, it hurts in my heart. So we'll have to take out some loans, at least. We will throw money into the industry that will continue to develop in the future, far from being excessive. ”

Borrowing heavily to invest in commercial real estate, in essence, in addition to catering to banks. Send some business to the big banks. More importantly, it is also the need of the small partner's own strategy.

For example, cinema lines, shopping malls, and offline experience stores of small partner electronic products, all of which need to be implemented by physical stores. And the cost of self-construction is obviously cheaper than spending money to buy, in addition. In terms of the architectural design of the square, it can also better meet the needs of small partners.

In addition, although the Little Partner Cultural Plaza is an offline business, it can definitely attract traffic online. For example, in terms of rent collection, the model of rent collection by partner companies has been collected through the APP. In this way, it can also allow the application of the small partner's wallet to be better promoted offline.

The physical stores and enterprises of the square, and the small partner companies provide them with free training on integrating into the Internet. It can allow most physical stores to perfectly integrate into the Internet, break the limitations of the physical coverage of traditional physical stores, and get more customers and orders through Internet channels.

In addition, it is some cultural and creative industries, Wang Qinian feels that the creation of comics, animation, literature, music and other creations does not necessarily need to be in first-tier cities, nor does it necessarily need to gather in a film and television base, music base, and publishing town. Instead, it can be branched all over the country at will, and in any area covered by the Internet, some cultural and creative teams can be formed according to local conditions.

These creative works are carried out smoothly through the big platform of the Internet root partners. In this way, the cost of creators is saved, after all, many creative industries gather in first-tier cities, mainly to better obtain opportunities for cooperation and promotion. However, it has paid a greater cost of living and office costs, so it is not cost-effective to deploy creative industries in areas where prices are expensive.

In any kind of business in the future, we must pay attention to cost. Only when the cost is controlled as much as possible can practitioners survive better. In this way, there will be more people to participate in market competition and let the market have more products.

However, the cultural and creative industries, like many other industries, often have rising costs, far outpacing market growth.

For example, the Hollywood film industry in the United States still occupies the largest share in the world, but most film companies feel suffocated!

Hollywood, which seems to have the upper hand, is actually having a hard time making money at all!

The main reason for this is that the cost has risen too fast, and Hollywood studios have long been overwhelmed.

In the '70s, the average American film investment was only $5 million per film. But today, the average cost of producing a movie has risen to $50 million, not counting the cost of publicity and promotion. And the average publicity cost of a Hollywood movie has risen to $20 million, it can't be done without publicity, and now is not the era when the wine is not afraid of deep alleys, and there may not be much box office if there is no publicity, and when the time comes, the losses will be even heavier.

In other words, the average cost of a film in Hollywood has risen to $70 million, while its local film market has been stagnant at $10 billion for a long time.

In the past, Hollywood movies could already earn back their costs by relying on their own country.

But today's Hollywood films, if they rely solely on the local market, are losing money, and many of them need to rely on global distribution and make a fortune in overseas markets to ensure that they do not lose money.

This is almost the same as the decay of Hong Kong films back then, at the beginning of the prosperity of Hong Kong films, in essence, the production cost of Hong Kong films is very low, hundreds of films a year, relying on the local box office market of hundreds of millions, can return to the cost. The distribution of some films overseas has made many film investors in Hong Kong forget about making money.

Gradually, Hong Kong's actors and directors are getting paid more and more, and the scale of the local film market has peaked. It is already completely dependent on exports to overseas markets to pay for itself. In overseas markets, it is inevitable to encounter competition from local films and blockbusters in the international market.

In the end, the cost of Hong Kong films is getting higher and higher, but the market scale is in a bottleneck.

After learning a lot of lessons, Wang Qinian knows that it is very important to control costs, and not to let costs rise too fast, which is also the golden period of continuous development of the industry.

It is precisely because of this that Wang Qinian's entertainment empire has gradually changed from centralized to decentralized. Through the Internet as a connection, it is dispersed throughout the country. Relying on many low-cost small cities, the cost of living for creators is reduced. The cost of living has decreased, and in essence, it can reduce the overall pay to rise too quickly.

Of course, this is not only the cultural industry, but most industries want to move from centralized to decentralized. Essentially, the cost of the big cities is already too expensive for businesses and practitioners to afford. Ordinary people, because of the high cost of living and the salary does not meet the survival standards of first-tier cities, there is no way to live. Enterprises in first-tier cities must pay more salaries and wages. And moving to areas with a lower cost of living, for example, many people's hometowns, people who have a house in their hometown can be close to employment, so that the cost of rent is naturally saved. This is the biggest expense savings. In this way, companies can pay lower wages in smaller cities and can hire labor. The rent is the same, and the rent in different cities can vary by ten times!

Of course, the decentralized layout is spread to all parts of the country, from high-cost places to different regions. Before the age of the Internet, it was simply impossible and impossible to organize and manage the different teams and individuals scattered across the country. However, in the Internet era, it is easy to solve, and people's work does not necessarily need to be solved in the company office, but can be completely arranged and completed through the Internet.

In addition to this, the Internet is also decentralized. If there is only one decision-making center and one brain thinks about problems, it may reduce a lot of possibilities. However, if the traditional center is removed and becomes a platform for many people to start a business, this will undoubtedly allow countless people to use their brains to innovate.

Innovation must also be bought by the market. Not all new technologies, inventions, or new ideas can be successful. The vast majority of ideas will become cannon fodder in the market.

But a great country or company must continue to invest manpower and material resources to innovate in order to have a future!

The normal innovation process is a process of trial and error. Continuously invest money and resources to support new ideas. Most of the unreliable ideas, as it turns out, are really unreliable. But a very small number of "unreliable" ideas are subversive ideas.

Wang Qinian knew that his prophetic preconception was about to run out. All, I can only desperately invest when I can see the future a little clearly, and make the capital of my partner thicker before the future becomes blurred.

In the longer term, we will need to invest in trial and error to discover new opportunities. (To be continued.) )