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The animation division of the small partner company originated from the Yacheng Mu Mengye Studio. Pen & Fun & Pavilion www.biquge.info This studio was originally a private asset jointly owned by Wang Qinian and Xiaoxiang, however, considering the adaptation and development of comic copyrights, it is necessary to use the resources of the partner company, so the Yacheng Mu Mengye Studio was acquired by the partner company at a price of 100 million yuan.

Although the price of the acquisition is a bit expensive, considering the total output value generated by the publication of the comic works and the surrounding copyright of Yacheng Mumengye Studio in the whole society every year, it is not less than 100 million yuan. As for the income from pure manuscript fees, it also exceeds more than 5 million yuan per year. Measured by the price-earnings ratio commonly used in the stock market, Yacheng Mumengye Studio is equivalent to being acquired at a price-earnings ratio of 20 times. Assuming that the studio maintains this performance, it will take 20 years to recoup the investment cost by making money.

However, the account can't be counted like this, the most valuable part of Yacheng Mu Mengye Studio is Wang Qinian's creativity, with his continuous supply of ideas, there may be explosive growth at any time in the future. At the same time, the studio's existing copyright "Rose Girl" and so on have been far from generating adaptation interests, so the biggest benefit of acquiring Yacheng Mumengye Studio is that Wang Qinian's creativity and energy are all concentrated on the inside story of the small partner company, which is a proper reason for the company's board of directors to approve the most.

A great entrepreneur, an excellent helmsman of an enterprise, is the greatest wealth of an enterprise. A genius leads a group of mediocre talents and can create countless miracles. And if a company is just a bunch of talents, without amazing genius leaders, and has a clear understanding of the future trend, if you are lucky, you can continue to eat the old capital, and if you are unlucky, it may gradually decline.

Wang Qinian's work and energy have been recognized as one of the most valuable core competitiveness by the partner company. This is also why the company must spend 100 million yuan. Completely incorporate the Yacheng Mu Mengye Studio to avoid Wang Qinian's energy from being outside the partner company.

All in all, the shareholders of the company. It is reasonable to "exploit" him, the boss, and the "surplus value" of the boss has to make Wang Qinian feel very embarrassed - is "Capital" wrong? Employees also have the potential to squeeze the boss's surplus value. As long as this boss is the core productivity of the company.

In addition, the acquisition of 100% of the shares of Yacheng Mumengye Studio by the small partner company was not really transferred to the private accounts of Wang Qinian and Xiaoxiang, but injected into the studio's account as the capital for the future operation of the studio. It is equivalent to Yacheng Mu Mengye Studio, which can freely mobilize 100 million funds for investment.

Therefore, on the surface, it is an acquisition of 100 million yuan, but the money is still circulating within the small partner company. It means that no money is spent.

It's just that after the acquisition of Yacheng Mumengye Studio, the small partner company established the Animation Division, which is actually led by Yacheng Mumengye Studio, that is, Wang Qinian and Xiaoxiang are jointly led.

At present, the studio's first large-scale project is the animation adaptation of "Rose Maiden"!

The animation adaptation of "Rose Girl" is the first test of the Animation Division of Little Partners. An investment budget of 50 million yuan can be known. The biggest advantage of the small partner company is that it is not bad for money! In addition, a well-known manga copyright, adapted into animation. It's easier to get ahead.

In addition, "Rose Girl" has been successfully adapted into the game version, even if the animation market response is average, and it has not been able to make money from the animation work itself, it is regarded as a promotion for the game.

Of course, the budget of up to 50 million yuan shows that the partner company is still very attentive and hopes to create a relatively sophisticated work.

Big movies and TV animations, these two are recognized by the market if their quality is recognized. A climate was formed. Then, the partner company can extend its tentacles to the animation market.

The animation market itself is far less promising than the film, TV series, and games market. However, the development of peripheral goods in the animation market. For example, toys, stationery and amusement parks, which are all very promising large markets.

In addition, the small partner company is determined to make entertainment bigger, and all entertainment-related industries, as long as they are legal, are stretching their tentacles out of that field, how can they let go of the animation market?

Many people mistakenly think that the animation market is not developing in China, but in fact, a series of successful animations such as "Pleasant Goat Series" and "Qin Shi Mingyue" in the future have proved that even if animation is done in China, it is very promising.

The "Pleasant Goat" series is a comprehensive harvest of TV animation and big movies, and even, it is still dumped all over the world, and it also has a certain popularity in the market of Japan, a big animation country, you can know that in fact, later Chinese animation is not as much as many people criticize. Many young people and adults don't like the field of children's animation, in fact, the domestic creative ability is very strong.

As for "Qin Shi Mingyue", a youth-oriented martial arts animation, it has not only made profits, but also earned word of mouth. At first, it was ignored, but after many years of development, it still released a dazzling light.

The success of "Qin Shi Mingyue", on the one hand, shows that to do animation in the Chinese market, it is not necessary to do young animation to make money, and there will also be a market for animation that young people and adults can watch, but this market needs a long time and patience to cultivate. In addition, it also shows that you have to keep persisting in doing animation, and you may not have gained anything at first. But with sincerity and continuous improvement, fans will definitely snowball, more and more!

The genre of "Rose Girl" is different from "Pleasant Goat" and "Qin Shi Mingyue"! Whether it will succeed or not is unknown, but not taking risks if you are afraid of failure is by no means the style of a small partner!

In fact, although Wang Qinian has found the right outlets one by one over the years, the low-level employees don't know that everyone is brave in innovation and breakthrough under the spirit of adventure, and has achieved good success.

Therefore, the small partner company has always lacked the genes of innovation and adventure, and has never been afraid of failure! Because, engaged in the entertainment and Internet industry, I have experienced too many failures. It is precisely because of the many failures that we have seen and experienced that the few winners in this market can obtain the glory of far exceeding the traditional industry!

In order to lay out the comic industry, the partner company chose to cooperate with the magazine - "BJ Cartoon" magazine! The original unit in charge of this magazine was BJ Publishing Group, and although it should not be bad in theory, it is still very poor in practice, and it cannot burn money willfully like some private enterprises.

Meanwhile. "BJ Cartoon" is an asset of a state-owned publishing company, and it cannot be sold casually. After all, the value of domestic magazine number resources far exceeds the value of published book numbers.

There are more than 8,000 oil production numbers in domestic magazines, and the difficulty of applying is much more difficult than registering a website on the Internet. It's much more difficult to buy a magazine outright than it is to start a website on the Internet.

Therefore, the company chose to cooperate with BJ Publishing Group Co., Ltd. to jointly establish a BJ Little Partner Cartoon Magazine Company, with BJ Publishing Group accounting for 49% of the equity and the Small Partner Company accounting for 51% of the equity, and this company obtained the right to operate BJ Cartoon magazine for the next 15 years.

In the future, the actual management rights of "BJ Cartoon" will be owned by BJ's partner Cartoon Magazine Company, but this company will have to pay a rent of 500,000 yuan to BJ Publishing Group every year for the operation of the magazine.

In this way of cooperation, the actual property rights of "BJ Cartoon" are still held by the state-owned publishing house. However, it only contracted the right to operate the magazine to a small partner company, and BJ Publishing Group Company could obtain a rent of 500,000 yuan every year for drought and flood protection.

The reason why it is so smooth is because "BJ Cartoon" has become a sunset...... The entire domestic animation genre publications, whether formal or unofficial, are all going downhill.

Take "BJ Cartoon" magazine as an example, a few years ago, it sold more than 100,000 copies per issue, and the benefits were relatively ideal. Relying on the hot sales of the magazine, it has incubated many popular comics, and through the publication of single books and the adaptation of cartoons in cooperation with CCTV, "BJ Cartoon" magazine has made a lot of profits. However, the sales of today's "BJ Cartoon" have dropped to just over 8,000 copies per issue, and even if you pay the manuscript fee for the comic version of Yacheng Mu Mengye's new work "Ethereal Journey", you can't afford to pay it, and it's been in arrears for almost half a year.

Due to the problem of creditor's rights and the salary arrears of the magazine's employees, BJ Publishing Group felt anxious. Now, the employees of the small partner are willing to take action and contract the management rights of the magazine, and the salaries of more than 50 employees of the magazine are also paid by the small partner company, which is naturally a happy cooperation!

After handling "BJ Cartoon", at the suggestion of Wang Qinian, the magazine was revised——

The first step is to remove a large number of ads, because these ads themselves are no longer very effective, but like psoriasis, affecting the reader's reading experience. The second step is to increase the number of original comics and reduce the content of novels, jokes, and essays. The third step is to interact more with fans in the magazine, and the advertising content is replaced with small gift information. For example, in each issue of the magazine, a random gift of 1 yuan ~ 5 yuan of small partner wallet cash coupons, the user has a small partner pass account, and activated the small partner wallet, then, naturally, you can activate the cash coupon online, cash coupon consumption in the small partner online and offline platform, equivalent to cash!

In addition, the magazine terminated its cooperation with many advertisers, and the original advertising content was basically to advertise its comic book books, peripheral products, and other products of partner companies.

To put it simply, after acquiring "BJ Cartoon" magazine, Wang Qinian did not expect the magazine to make money, but regarded this magazine as an expansion of the entertainment ecology of the partner company. Relying on this magazine, the partner company can extend its tentacles further, in addition to the Internet and theaters, there will also be a new content platform for the partner company.

Let the entertainment content of the little partner company be ubiquitous, this is the long-term goal set by Wang Qinian. Many of the short-term, medium-term and long-term tactics of the partner company are actually serving this ultimate goal! (To be continued)

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