Chapter 9 Naming and Promotion
Although the resignation letter was withdrawn, John received a guarantee from Bergman that as long as Thomas and the other three and the doctors who came to study were well managed, they would not make any demands on him.
In other words, John will be free to arrange his own work hours in the future.
This treatment was unprecedented, and Bergman paid a considerable price to keep John at Charlotte Hospital for another year. You know, the appearance of this special case may provoke a lot of criticism, even if John has now established himself in surgery.
But for our protagonist, there is basically no impact.
After coming out of Professor Bergman, John made another trip to the school and relieved himself of his teaching assignment for a semester.
In just half a year, John taught two courses in physiology and surgery, and in terms of physiology, it was okay to say, just explaining the current physiological knowledge according to the script, and then adding a little private goods into it. But in terms of surgery, John is more tormented. Not only did he bring out the research results of the past year, but John even stuffed many advanced surgical concepts, such as nutritional support, perioperative concepts, etc., as for how much it can be affected, it is unknown.
Despite some reluctance, John still declined the invitation to continue teaching next semester.
Conservatively estimated, John feels that his teaching in the past six months is likely to play a role, recruiting him a few talents in the future, but for now, because there is only one year left before he plans to leave Europe, he must focus on Heinz medical devices and pharmaceutical companies no matter what way he thinks about it......
……
“…… Mr. Huntelaar, this is the acetylsalicylic acid sample that we produced. ”
After John came. Vincent Nicklaus, the manager of Heinz Pharmaceuticals, took a bottle of freshly baked aspirin as quickly as he could and handed it to his boss.
"How many are in a bottle?"
After carefully examining the new medicine in his hand, John asked with a frown.
According to John's request, the newly produced aspirin was packaged in glass bottles, and inside the earthy yellow bottle, the small and small bottles were packed with fifty white pills. Judging from the appearance, it does not please John. However, he also knows that people in this era don't care about packaging or anything, and they are mainly practical, so such bottles are acceptable.
"Fifty grains!"
Squinting at John's expression, Nicklaus immediately replied, "After adding the packaging, the cost is about half a mark, so it is completely feasible for us to sell more than one mark!" ”
"Fifty grains only sell for one mark?"
After hearing this number, John's brow couldn't help but furrow.
A medicine of the century that can give birth to tens of thousands of papers every year in later generations, and the cumulative sales are as high as trillions or even tens of trillions of tablets. If it was a hundred years from now, it wouldn't be too expensive, but now it's 1886!
The price of fifty capsules is only one mark?
In any case, the price certainly didn't please John!
"This ......"
Sensing John's displeasure, Nicklauston was a little speechless.
100% profit, which is already very impressive in Nicklaus's opinion, if the sales volume is considerable, it means that Heinz Pharmaceutical will make huge profits every year. But looking at the boss's expression, it seems that he is still very dissatisfied?
"Let's discuss the pricing later."
After a while. After his brows gradually loosened, John waved his hand and said, "What about the yield?" How much is the production per month now? ”
After a deep groan. Nicklaus immediately replied: "With the current manpower, it is certainly no problem to produce a thousand bottles a week." ”
"A thousand bottles?!"
After hearing this answer, John's eyes suddenly widened again: "Haven't more than a hundred workers been recruited now?" How do you produce a thousand bottles a week? ”
Subconsciously, John's eyes became unkind when he looked at his manager.
1,000 bottles a week, 4,000 bottles a month, and a total of only about 50,000 bottles a year. Let's not talk about whether this output can meet the needs of the market. Even if a bottle is priced at five marks, the sales volume is only more than 200,000 marks, and the return of the pharmaceutical factory with millions of marks, the annual sales volume of the first century's medicine is 200,000 marks per year?
Are you kidding!
"Uh......"
Looking at John, there was some anger on his face. Nicklaus was speechless again.
However, in the face of the boss's anger, Mr. Manager had no choice but to explain: "Mr. Huntelaar, although we have enough manpower, and we have also renovated and updated the plant and equipment, but after all, this is a new product and new process, and the proficiency of the workers is still slightly lacking...... Of course, even then we have no problem producing 10,000 vials of new drugs a week, but ......"
"But what?"
Pursing his lips, John asked urgently.
"But who do we sell it to after it's produced?"
With his hands spread, Nicklaus said helplessly.
For this rich and willful boss, Nicklaus was quite speechless. Compared with the old and experienced old Mr. Huntelaar, this little Huntelaar obviously does not have any business knowledge, otherwise it would be impossible to ask such a question.
Under John's stunned gaze, Nicklaus immediately explained: "Sir, we now have enough manpower, and we have enough plant and equipment, but that doesn't mean we have to do our best to produce this new product!" Since our product is not yet on the market, we don't know what the future sales will be, so for now, I have put most of my workers into dye production...... Old Mr. Huntelaar agreed. ”
Although John had completed the acquisition and even changed the name to a pharmaceutical company, the original function of the dye factory was not immediately axed. Anyway, it is also the part that can make money, and neither Nicklaus nor Old Huntelaar will lightly let the company fall into a situation of pure input and no output.
"What Mr. Nicklaus means is that we can expand our capacity at any time."
At this time, Hoffman, who had not spoken next to him, finally spoke, and he explained to John with a smile: "The production of 1,000 vials a week is enough to meet the temporary needs, and when the new drugs open up the market and the demand increases, Mr. Nicklaus can quickly adjust the production schedule......"
"Oh, I see."
At the same time, John's fair face suddenly turned slightly red.
As a business idiot, he had always thought that dye production in his factory had completely stopped, and started producing aspirin with all his might, completely ignoring the best practices. And he, who has absolute confidence in aspirin, has not considered the fact that the sales are not large or fail before, so the perceptions of the two sides are easily skewed.
"Ahem! Ahem! ”
After being embarrassed for a moment, John, who felt a little embarrassed, immediately changed the subject, licked his lips and asked, "Mr. Nicklaus, have you figured out how we should promote this new drug?" ”
Good wine is also afraid of deep alleys, so aspirin also needs to be advertised.
Nicklaus had already been prepared for this question, and immediately smiled and said: "Sir, I plan to try it out in some newspapers in Berlin now, and I think it will be very easy to form a good reputation based on the efficacy of our new drug."
In these days, it is very common to advertise drugs in newspapers, whether it is a large company or a small pharmaceutical company, selling drugs is basically based on advertising, which Nicklaus knows very well.
But......
Before John could respond, Nicklaus had already frowned and continued, "Sir, there is one question that I am quite concerned about, and that is the name of our new drug!" I did my research in advance, and most of the drugs on the market today have chemical names, and I have basically never seen any other names in them...... Why did you name it aspirin? Salicylic acid has always been a relatively common antipyretic analgesic, wouldn't it be better if we named it acetylsalicylic acid? ”
Nicklaus was not the only one who had this doubt, but Hoffman next to him also nodded frequently in agreement.
"Hey......
When John heard this, he was overjoyed.
The promotion and naming of new drugs have naturally been considered by him for a long time, and in the case of having just lost someone, it is finally time for John to save face...... (To be continued......)