Chapter 32 Quietly develop, don't shoot a gun
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Huaxia S City
In the branch of Tang Yun Group, behind a desk full of texts, a girl who is not as beautiful as fireworks in the world is burying her head in processing a copy of texts, and behind her sweet smile is a trace of loneliness and dazedness in her eyes.
Since that person didn't say goodbye, Tang Yu was sad and at a loss, four months have passed now, and there is still no news of him, Tang Yu went to look for the ID address when he joined the company, but what he found was only the address of the university when he was studying, she also asked the person who managed the school files, and the answer she got was very puzzling, Yunyi's previous identity information was from a southwest Taoist temple, and there were so many Taoist temples in the southwest of China, which made Tang Yu undoubtedly looking for a needle in a haystack.
Excited and lost and returned, that person disappeared into his life at once, leaving no news, at midnight reincarnation, Tang Yu quietly hid on the rooftop alone, thinking about that person, recalling the happy times with him, sometimes crying, sometimes laughing, sometimes happy and satisfied.
When his brother put on a thick coat for himself, Tang Yu appeared, and he had been sitting on the rooftop for several hours.
"Xiaoyu, my brother knows that you are thinking about him and can't forget him, but you also have to take care of yourself and make yourself happy! When I found him, my brother beat him up for you to help you get angry, I don't know what to do, let my sister Tang Zheng think about him all day long, it's too annoying. Tang Zheng teased his sister Tang Yudao.
"Poof...! Elder brother...! You're so annoying...! How can anyone say this about my sister, I'm not worried that you will beat him, but that you will not be able to beat him. After speaking, Tang Yu looked at his brother Tang Zheng with a suffocated appearance, and suddenly laughed.
Seeing his sister smile, Tang Zheng's heart was a lot more relieved, today's Tang family does not need to rely on marriage and selling themselves to stabilize their business status and political status, the whole family is prosperous and yin, just Tang Yu is a girl, and she is young; In the eyes of the old lady, Tang Yu is even more precious than Tang Zheng, and Tang Yu is a well-behaved, sensible and filial girl, and she has never been the coquettish and unreasonable of a princess, and her brothers all hold her in the palm of their hands.
Tang Yu knew that this was his brother deliberately making himself laugh, as long as he laughed, he would feel at ease; When he returned to his room, he saw a photo of only Yunyi's face sideways on the bedside counter, and Tang Yu gently rubbed this half of his face; "Wherever you go, I'm going to find you, even if you've forgotten me!"
Riverdale Village
Yunyi received a call from Wang Tao, saying that the Jiugu Liquor Sales Company was preparing to sell and promote the wine's wine, and hoped that Yunyi would go to the city company to guide the next publicity plan.
After answering the phone, Yunyi briefly explained the matter of the manor to Li Mu, and hurriedly went to the city.
In the afternoon, Yun Yi came to the wine valley sales company, walked into Wang Tao's office, and saw Wang Tao who was burying his head in dealing with Wen Jiàn, Yun Yi did not alarm him, and when he finished dealing with Wen Jiàn, Wang Tao stretched his stiff waist and before he could stretch it, he saw Yun Yi sitting on the sand in the rest area opposite.
"Taro, when did you arrive?" While speaking, Wang Tao came to Yunyi's side and sat down and handed Yunyi a cigarette.
"I just arrived, I didn't call you when I saw that you were busy, and I was done?" Yunyi said.
"It's done, this time to publicize my ideas and plans are like this, can you see if it's feasible after you understand it?" Wang Tao got up as he spoke, took a copy of the paper plan from the desk and handed it to Yun Yi.
"Well、、、 I'll listen to you as I watch." Yun Yi took the text and said.
"I think so, first, make a TV advertisement for Jiugu Liquor, find a company that can do film and television advertising, go to Hegu Village to shoot scenes on the spot, and then invite one or two celebrities to endorse, make a promotional video of Jiugu Liquor, and spend some money to advertise in prime time on major TV stations, I have learned about other well-known distilleries, Xiangguotai, Cellar Liquor, Liuliangye, etc., all operate in this way, and now the liquor market is very competitive." Speaking of this, Wang Tao paused and looked at Yun Yi who was thinking.
Seeing that Wang Tao stopped, Yun Yi opened his mouth and said: "How much is the advertising investment in this way of operation?" Have you calculated? ”
"I have calculated that I will invest about 100 million RmB every year, and it may be more in the future." Wang Tao hurriedly said.
"Then have you considered that if we continue to invest like this, is it possible to grab the market share of those old famous wines?" Yunyi asked Wang Tao again.
Wang Tao was stunned for a moment, looked at Yunyi for a while and said: "Taro, I really didn't expect you to mention this, I just wanted to advertise it as widely as possible and beat the name of our wine, but now your words really woke me up." ”
Seeing that Wang Tao had already reacted, Yun Yi said: "After all, we are a new winery without the slightest reputation, although we know that the wine produced by our own winery is not worse than Guotai, Jiaojiu, Liuliangye, and even better than these old famous wines circulating in the market, but their foundation, market share and acceptance of the population are deep-rooted, and we can't leverage their status by advertising alone; You forgot about the 'muddy wine' of the early years, the advertising was overwhelming, and the result! It's really confusing! ”
"So what are we going to do?" Listening to Yun Yi's words, Wang Tao asked in a hurry.
"Now that the old wines have the upper hand, why don't we do the opposite? Quietly exhibit, do not shoot the ground! Besides, we don't produce a lot of sake. ”
Yunyi's words made Wang Tao confused and confused; Just looking at Yunyi's confident appearance, Wang Tao is not good at asking anything, this is also the trust that the three of them have always trusted Yunyi.
"Then our wine, is it also the same as the 'Guotai', which is classified into a series of wines to operate?" Wang Tao put aside the previous topic and asked the question on the classification of wine.
"Of course," Yun Yi said in an affirmative tone:
I divide the liquor into several series, the fragrant liquor, named "River Rhyme", which is characterized by the fact that the pure aroma of the liquor is like the clear spring of the mountain stream, in fact, the "River Rhyme" liquor brewed by the water of the Qingshui River can hear the breath of the earth.
The same "Qingzhu" is also a master who has no intention of fame and fortune in the world, suitable for lying on a rattan chair looking at the green mountains and green waters, and writing ancient thoughts.
strong aroma liquor, named "Shengshi" and "Harmony"; "Shengshi" not only inherited the legacy of the Tang and Song dynasties, with the theme of Taiping and Shengshi, "drunk in the world, the sun and the moon in the pot are long", elegant and elegant, or vulgar, "Shengshi" allows all people who like this wine to slowly experience the vicissitudes of life, prosperity and replacement, and the reincarnation of the sun and the moon.
And "harmony" is grain wine, harvest wine, a variety of grains fused together, pure grain brewing taste is unique, the wine is clear and transparent, the wine taste is mellow and luscious, soft and clean, the name and taste are harmonious, wine is life, life is wine, the joy of harvest, the joy of success is in harmony.
Sauce-flavored liquor, named "Guojue" and "Guojue" is the most suitable for entertaining distinguished guests, "outstanding sauce aroma, elegant and delicate, mellow body, long aftertaste" characteristics are naturally the nobility in the liquor.