0224 Alipay (the first update, ask for subscription!) )
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Users who use Alipay need to register their own accounts with an email address, and Alipay does not support the use of 163, Tom, and Yahoo mailboxes, but must use the email address opened by googLe. It's not difficult, Alipay's server has already been launched, if you don't consider the narrowband on the user side, it's still very fast to open a web page with basically no pictures!
At the same time, the current Alipay does not support banks other than the Agricultural Bank of China, so the user must also have an Agricultural Bank account that supports the online transfer function, which is bound to the email account!
Baidu also has its own account system, because it involves account activation like Alipay, so it only supports googLe's gmaIL, through guò this kind of viral marketing, gmaIL has taken away a considerable part of the global market share as soon as it appears, and competitors even feel a pressure on their faces - this is also the first time that Internet companies have felt the pressure from a "whole", which comes from the Chenxing model ridiculed by most of the media, "full of creamy lies"!
[Note: There was a chapter before, and the author made a big mistake or omission!] Through guò viral marketing, it is the paypaL account that expands, not the email address that belongs to paypaL, and the paypaL account can be bound to multiple email addresses! I'm confused, sorry! Fix it here! As for the paypaL, Alipay and Baidu that appear in this article only support gmaIL, it is purely a marketing strategy of product bundling! 】
China's NetEase, Tom, Sohu, these Internet companies with their own mailbox technology are feeling a chill from the heart, although Chenxing Holdings has no signs of planning to create their own portal, but even so, this way of beating the side drum still makes them feel a piercing pain!
Why can an email address from the United States quickly open the Chinese market with almost no promotion, and immediately show the posture of competing with them?
Whether it is China, Europe and the United States, the IT media have begun to face up to the operating principle behind Chenxing Holdings, and no longer use it to shamelessly "plagiarize" and "imitate" to describe it. Of course, only the United States Chenxing, China's Chenxing is actually a historical opportunity to drill the gap in the Chinese market! Except for Baidu, almost all other subsidiaries are "plagiarism imitators".
But no matter what, after Alipay was launched in mid-September, Wang Juntao clearly felt that the sales performance of 8848 showed an obvious growth trajectory, software, books, and audio-visual discs showed strides in growth, and the clothing category exceeded 300,000 in one fell swoop on the third day of Alipay's launch!
Of course, this is not just because of Alipay, but 8848 has taken on the promise of return and exchange for annual fee users, but it is worth it! 8848 sold nearly 50,000 pieces of clothing and 30,000 pieces of shoes in less than half a month, which not only made Liu Xing and Ye Kang overjoyed, but also made all domestic media and traditional manufacturing industries see the vitality of online sales!
Although Alibaba Group did not explain the gross profit margin of clothing and shoes, some details can be inferred from the labor cost, raw material procurement, brand promotion and other aspects of Pufan Design. The gross profit margin of 8848 is at least 3O, and if you consider Alibaba's holding of Pufan Design, the gross profit margin may be even higher!
Of course, what is more pleasing is the logistics, only the big brother of the state-owned enterprise EMS has obtained more than 1,000 parcels from Alibaba Group every day, and the local couriers in Dongou obviously can't meet such an explosive business volume, so EMS has to open up the opening to recruit a large number of couriers, which indirectly increases the salary of express delivery employees.
In just three or four months, Chenxing Home Express Dongou Branch has recruited more than 100 people to cope with more than 2,000 parcels per day, and the number is increasing day by day, even foreign logistics giants have done enough public relations for the 8848 list!
The achievements of 8848 are very impressive!
On September 2o, 1998, Wang Juntao declared in an interview with reporters: "I am sure that e-commerce will change the traditional economic model!" I am sure that the sales performance of 8848 this year is not only 4oooo, but should be 6ooo, or even higher! ”
In an interview with reporters, Xu Xing, vice president of China Sequoia, said: "The appearance of paypaL made us realize that we would lose this gambling agreement, and he (referring to Song Chen) obviously had a premeditated plan and set a very tempting trap for us!" But despite this, we (Sequoia Capital, Kleiner Perkins, IDG, and Yahoo Ventures) have won the future of Alibaba Group despite losing the VAM agreement! ”
On the board of directors of Alibaba Group, Kleiner Perkins' board of directors represents Willy ? Kate shouted: "Gentlemen, it's time for China's 'Amazon' to be ready to go public!" "By implication, it's time to get ready to cash out!
Zhai Yan and Cai Chongxin looked at each other and said with a reserved smile: "But the Chinese government has no regard for domestic capital [Note: Song Chen is still Chinese, and China Chenxing Holdings is registered in Dongou!] The approval for overseas listing is very strict, and China's policy risks must be carefully considered during the preparation period! ”
IDG Capital Representative Jonathan? Bell nodded and smiled: "From now on, we should really think about how to circumvent China's legal restrictions!" ”
Eric? Tucker smiled: "Your company should also implement an equity incentive plan, right?" ”
……
Not to mention the good achievements of 8848, Alipay has also benefited greatly from the expanding transaction volume of 8848.
Users don't need money when they deposit money into Alipay, but after completing the transaction, Alipay needs to charge a handling fee for transferring money to 8848, with a handling fee of 1 yuan per order, and a higher amount if the amount is huge. Of course, except for a very small number of orders that reach 5oo yuan, there are very few single transactions that exceed 3oo yuan!
These handling fees, 8848 has actually been converted into the price of the product, because the increase is too low, ordinary users are almost unnoticed!
According to the calculation of tens of thousands of orders completed in 8848 days, since the launch of Alipay, at least 3,000 orders have been guaranteed by Alipay! Over 6,000 orders are cash on delivery! The rest are online bank direct payments, but after the emergence of Alipay, it has now basically been replaced by Alipay.
In other words, Alipay only relies on Alibaba Group's payment orders to collect three or four thousand yuan a day, and the increase is huge, and so on, Alipay's profit is extremely staggering, and this is not counting other income.
According to the regulations with the Agricultural Bank of China, the income of current interest deposited by Alipay users in the special fund account of Alipay Company in the Agricultural Bank of China belongs to Alipay, and the Agricultural Bank of China has no right to intervene.
In order to maximize the user experience, Alibaba Group has a seven-day return and 15-day exchange commitment! In other words, if Alipay does not consider the purpose of confirming the transaction on the same day after receiving the goods and considering the purpose of saving dial-up traffic, it actually represents Alipay's unconditional sitting on the current deposit interest of these funds, although the current funds are only hundreds of thousands, and the interest is only more than 1,000 a day, but what about the future?
However, the rise of Alipay in China Chenxing is not a harmonious faction, Alibaba Group is well aware of Alipay's "daily progress and gold" performance, all venture capital has complained in front of Song Chen more than once that Alipay has "lying on Alibaba Group to absorb nutrients", and even He Yuntao believes that Alipay should pay part of the revenue to Alibaba Group through a guò cooperation agreement, which was categorically rejected by Song Chen.
The reason why venture capital complained was that the underlying implication was that it wanted to invest in paypaL and Alipay, and Son Masayoshi, who was far away in Japan, asked Song Chen to invest in paypaL and Alipay more than once and made long-distance phone calls, but Song Chen politely rejected it with the reason that "it is related to the core strategy of Chenxing Holdings, and it is temporarily inconvenient to accept foreign investment".
And He Yuntao's idea of hoping that Alipay will pay part of the profits is good, but Song Chen at least has no such idea now! At this time, Song Chen's women finally understood: why Alipay can be used as Jiang Yan's dowry, this is simply an epoch-making profit production center......
Alipay was launched on September 13, but the time of high-level formation appeared to be earlier, and the deployment of high-level management was completed on September 1o. Jiang Yan served as president, and her original secretary Liang Tian continued to follow her as secretary.
Song Chen considered Jiang Yan's unfamiliarity with technology and the lack of actual management ability, so her subordinates needed to think about it. After many days of observation, as well as the introduction of Zhu Tiejun and Yao Hua, Shen Yufei, who originally served as the technical president of Chenxing Software, was transferred to the position of vice president of Alipay and technical director. Because Jiang Yan is only in charge of administrative affairs, in fact, Alipay has formed a power distribution model of one virtual and one real, and Shen Yufei has great power, becoming another dazzling star after Huang Ruhai under China Chenxing Holdings.
However, Alipay's finance department is not **, which is directly under the jurisdiction of Cai Chongxin of the headquarters, and Liang Zhiquan is also in charge of the personnel department. It can be said that Alipay can only be barely regarded as a semi-** now, and the key functional departments are directly managed by the headquarters, which also shows the importance of Alipay!
Facts have proved that the elite who can stand out must have some kind of success in their own right.
If Song Chen relied on the unique vision brought by his "rebirth" to make "history" drawbacks, then Ma Wenwei, the new general manager of Qiqi Chinese.com, was completely because of his ability and vision, as well as the expected success of the platform of "Chenxing Ecosystem".
On September 11th, on the eve of Alipay's launch, the column of fiction quietly appeared in the site classification of C.{0,10}O.{0,10}M, which did not attract much attention. After all, with the increase of domain names in China, the emergence of such classified websites is not a cause for concern. When netizens pay attention to the starting point literature network, almost no one will think of the relationship between Chenxing network and the starting point! (To be continued.) If you like this work, you are welcome to subscribe (Biquge), reward, your support is my biggest motivation. )
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