0225 September of China Chenxing (Second Update, Ask for a Monthly Pass!) )

Genius remembers in a second [Aishang Novel Network biquge.info] to provide you with wonderful novels to read.

[I checked the business war information today, but I couldn't hold back a similar plot for a long time, helpless! ] Ask for comfort and there is none! I don't know if there are more than 10,000 more than three watches at night! 】

In the novel category, the starting point Chinese website appeared in the first row of the category with prominent text in red and black, and a large amount of traffic was imported into this newly established website. Compared with other fiction websites that use time, word-of-mouth, and the speed of reprinting to promote the slow growth of popularity, the gap between other fiction websites and the starting point is not at all on the quantitative level!

For Ma Wenwei, it is not a problem to get traffic from the starting point Chinese network, and the traffic cost is also very low, but how to enrich the content of the website is what he needs to consider. His method is very direct, that is, to learn the current mainstream method of novel websites, and quickly reprint original sites such as traditional novel articles in Taiwan, in order to achieve the purpose of attracting readers to read on the site, which is the first step!

In fact, this step makes the starting point Chinese.com stand out from all the novel websites - simple website style design, rich website content, convenient book review system, and novel user system...... The variety of features and professional art design are refreshing and impressive.

At this time, c.{0,10}o.{0,10}m novel classification website except for the starting point Chinese network, no novel website sought c. {0,10}o.{0,10}m is worth an extraordinary amount, obviously there is no obligation to do free promotion for novel websites other than "brother companies", not to mention that "brothers also have to settle accounts", but the starting point Chinese network has paid promotion fees to Baidu, including not only c. The promotion of {0,10}o.{0,10}m also includes Baidu's adjustment of the ranking of the starting point Chinese network!

To put it simply, if users search for the word "novel" in Baidu search, the first place must be the starting point Chinese.com, which is the prototype of keyword advertising. googLe has applied for patents worldwide, and the technology of googLe and Baidu is shared, and the corresponding products of the two companies have been opened, but they have not tacitly come up with them, and at the same time, they are making more in-depth development of this advertising system - Robin Li believes that this system has not yet fully unleashed the power of commercial advertising.

To be exact: this is not the keyword advertising system in Song Chen's impression.

In Song Chen's impression, googLe's aoRds hardly pose an obstacle to the user's browsing experience, but there will be a special mark behind the search results, unlike the later Baidu bare 1uo operation ranking results because of commercial interests!

And Eric Robin Li's plan is to have a text description involving advertisements next to the search results, which is obviously not what Song Chen wants......

In short, although September is the month when 8848 and Alibao Pearl shine together, it is also this month that the starting point Chinese network begins to rise in a low-key manner. At that time, if a consulting agency did a survey, it would be that the Chinese network quietly occupied more than 6o of the online novel market!

If it is enlarged to the entire China Chenxing Holdings, this is obviously not the work of network promotion. It's just that this secret will not come to the truth until a few years later, when people study the relationship between the Chenxing model and the holding subsidiary!

Like Alipay Baidu, registered users of Qiqi Chinese Network cannot take it arbitrarily, but must use their email address to activate. Here, Ma Wenwei obviously waved his cleverness, although the starting point is not to make an email address, but in the user agreement, with a very conspicuous warning, "hinting" that users who use the gmaIL mailbox "or may" not receive the activation email......

Most users will obediently go to gmaIL's Chinese website to register for email, but a small number of people will ignore or try it unbelievingly. Of course, it turned out to be no, because there was no activation account at the starting point......

There is traffic at the starting point, and it is obviously not enough to have your own registered users, Ma Wenwei also needs to find a way in the original content. This is not difficult, Yao Hua has prepared 10 million starting funds for the starting point Chinese, saving money, plus the increasing online advertising revenue, enough to support several years!

Therefore, the starting point of the Chenxing Network, Chinese Network, began to tempt those who like to read novels and are interested in writing novels with this impulse with eye-catching words on the heads: "Who is the Internet writer?" You all are! Join the starting point author, achieve the dream of publishing fame, and there are benefits to be gained! ”

Publishing is obviously a great bait, but now the starting point does not have its own publishing channels, and Ma Wenwei is obviously playing a small trick here. There is no publishing, but there are benefits, and Ma Wenwei has sufficient funds to cultivate the online novel market.

This plan has indeed touched many authors who write online articles for various reasons, and Qiqi Chinese began to have the first batch of online writers, many of whom stood out and became professional online writers with the support of Qidian, which brought solid readers and brand influence to Qiqi Chinese in the early days.

……

8848 is making great progress, Alipay has sprung up, and the starting point is Chinese Jinyi night trip...... After the acquisition of Hyundai Express, Ctrip, which had been silent for half a year, began to make new moves.

After attending the executive meeting, Ctrip CEO Zhai Yue and cFo Huang Yaoxuan got on the plane to Huating, where they will complete Ctrip's second merger and acquisition - the acquisition of Huating Hainan Airlines Service Company, officially entering the air ticket distribution market!

Ctrip's plans to enter the air ticket distribution market have been in place for a long time, and as early as Song Chenti's acquisition of Hyundai Express, he outlined a second-step plan for Ctrip, and Ctrip's executives knew that this was just a long-planned acquisition! As early as July, contact with the top management of Huating HNA Service Company had already begun. Huating Hainan Airlines was established in August '97, through the guò exhibition for more than a year, has become the largest individual passenger ticketing center in Huating.

It has to be said that the benefits generated by the acquisition of Hyundai Express are immeasurable, and the senior management of Ctrip and Hyundai Express have obtained what both parties want, which is tantamount to a huge role model for the senior management of Huating HNA, for the acquisition plan of Ctrip, the senior management of Huating HNA has no objection, and the focus of both sides is on Ctrip's equity incentives, the rights guarantee of entrepreneurs and the amount of acquisition.

Power is not an issue, and the entrepreneurial team of Huating HNA will retain it; Equity incentives are not a problem, as long as Huating HNA makes achievements, it is easy to say anything. Only the amount of the acquisition, the two sides are very different.

Mao Zhenfang, chairman and general manager of Huating HNA, valued Huating HNA at 13oo yuan, which was vetoed by Huang Yaoxuan, the financial officer of Ctrip. According to his prior investigation, Huating HNA, which can only ensure that it barely makes a profit every month, is obviously not worth so much money, Huang Yao chose to give a price of 8oo yuan, and emphasized: "At the beginning, Beijing Modern Express had made hundreds of thousands of profits before it was acquired, and in this case, it was only valued at 7.7 million, and I think the price of 13oo proposed by Mr. Mao was insincere!" ”

After a week of negotiations, Zhai Yue and Huang Yaoxuan and Mao Zhenfangwei's management team finally reached an agreement. Ctrip.com acquired Huating Hainan Airlines for 9oo cash in cash, and the original management team was retained according to the example of Hyundai Express, and Ctrip will send several positions such as accountants to Huating Hainan Airlines.

The reason why Ctrip acquired Huating Hainan Airlines is that Huating Hainan Airlines is relatively large, and the other is that Huating Hainan Airlines has a little technical reserve - Huating Hainan Airlines has its own ticket reservation system and call center technology! This eliminates the need for Ctrip to invest manpower and material resources in the development of related software.

After entering the air ticket distribution market, Ctrip has initially formed two major profit channels, hotels and air ticket reservations, and the two legs planned by Song Chen for Ctrip have begun to take shape. What's more, both Hyundai Express and Huating Hainan Airlines are only new companies that have been established for a short time, so Ctrip's acquisition does not belong to the small snake swallowing the elephant, and there is no doubt about "digestion", which allows Ctrip to travel lightly after completing the acquisition, and does not need to worry about being dragged down by Huating Hainan Airlines.

The Ctrip acquisition is once again like a bombshell, plunging the travel and air ticket distribution industries into a round of turmoil. At the time of public opinion, a reporter jokingly said: "September has once again become the stage show of China Chenxing, and its subsidiaries have performed on stage one after another!" The exposure rate is so high that it is much stronger than that of Hong Kong and Taiwan stars! ”

The acquisition of Huating Hainan Airlines this time has progressed faster than Song Chen imagined. After making a phone call with Wang Xiaoxue, and learning that she and Huang Yaoxuan were still in Huating, he said with concern: "Two acquisitions, investment in call centers, and joint ventures to buy buildings, Ctrip's book capital is only more than 10 million yuan, and after the consolidated statements, I hope Ctrip can come up with better financial statements and prepare to go public next year!" ”

"I see! I'll be back this weekend! ”

Putting down the phone, Song Chen groaned slightly. Looking at the sunset outside the window, Song Chen stood up, picked up the suit hanging on the boss's chair and put it on. At this time, Zeng Qian pushed the door in and bowed down and said, "Boss, are you off work?" ”

"Hmmm! You and Fan Xue tidy up and go back! ”

"Good!" Zeng Qian smiled, then handed the two documents in her arms to Song Chen, and said, "This is a fax from the American company about googLe, paypaL's financial income and expenditure last month!" ”

"Let it go!" Song Chen glanced at the gray text clip and gestured.

After Zeng Qian went out, Song Chen took a look at it, and they all showed a satisfied smile.

With the help of Yahoo's advertising and googLe's own technical strength, googLe's daily visit has reached 4ooo million, and the number of searches processed in a single day has reached 1o00 million, which is an astonishing number. The American consulting agency has made a ranking for professional search companies, and googLe company is on the list as a newcomer and new face, far from the second place a1tavista and the third place ebcra1er! (To be continued.) If you like this work, you are welcome to subscribe (Biquge), reward, your support is my biggest motivation. )

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