In April 2ooo, "Tell Your Secret" finally achieved a box office of 1.53o, which made the market feel the investment vision and strength of the partner company again!

Of course, due to the precise investment of small partner companies, some capital began to increase investment in the film market, and some old directors who have no dramas to direct all year round have also begun to bloom and start to have films to direct again.

This can be regarded as a small partner company, a big contribution to the film industry.

And "Tell Your Secret" broke 150,000 box office, which is naturally insignificant in a few years. But looking at the 2ooo year, it can definitely be included in the top five domestic film box office years.

Moreover, the box office share of this movie reached more than 34o yuan, and the net profit for the partner company was 24o yuan. Plus overseas copyrights, television copyrights, video tapes and other copyright interests. It is conservatively estimated that at least another million yuan can be earned.

It can be said that this movie is actually the investment that has brought the most benefits to the little partner company since the New Year!

Therefore, the small partner company deliberately spent 3o yuan and held a grand celebration party.

The celebration is not only for celebration, but also for the promotion of the brand of the small partner's company.

At the film celebration party, dozens of media gathered together to interview the director of the film, Huang Jianxin, and the senior management of the partner company.

Today's protagonist, director Huang Jianxin, is naturally high-spirited. As the boss of the small partner company, Wang Qinian also took the opportunity to shout a slogan: "The product produced by the small partner must be a high-quality product!" ”

This slogan was published in the newspapers by the media on the spot. It made headlines in the entertainment section of many media.

Although many people have accused the little partner company of bragging.

However, this word-of-mouth still spread, and for a while, many viewers began to remember the brand of the little partner company!

As long as the brand reputation of "produced by small partners must be high-quality" can be recognized by the audience, then in the future, the company will not rely on the box office appeal of directors and stars, and will have box office appeal just by relying on the brand of the film company, which is Wang Qinian's ambition!

After all. Whether it's relying on the director. or relying on celebrities, it is unreliable.

For example, Golden Harvest Film Company, which has relied on Bruce Lee for a long time, has made its company. It was a great success. After Bruce Lee. Golden Harvest's pillars are mainly Jackie Chan. Jackie Chan history. Naturally, it made a lot of profits for Golden Harvest Company, and it can be said that Golden Harvest dominates the Hong Kong film industry by relying on Jackie Chan. And in 2oo1, after Jackie Chan hit the street in Golden Harvest's last movie "Spy Maze". Homeopathy and break up. After that, Jiahe began to slump.

The decline of Jiahe shows that the brand of Jiahe Company is not too strong, so it has to rely on a few pillar stars, which is extremely risky and very unstable.

Disney, the hegemon of the entertainment industry in the United States, has relied on the management of its company's brand and the character rights of cartoons to build a long-lasting business, and in the course of several decades of exhibition, it has gradually become the hegemon of the entertainment industry -- the combined scale of other Hollywood film companies can be compared with Disney.

Therefore, in order to lay the foundation for the hegemony of the small partner company, Wang Qinian hopes to establish the company's brand reputation as much as possible. And the reputation of the company's brand!

Of course, attaching importance to the brand reputation of elite companies does not mean that Wang Qinian does not attach importance to creative talents! Attracting more talents is also the key to the rapid development of cultural companies.

Just after the painting of "Tell Your Secret", Wang Qinian eagerly wooed director Huang Jianxin. Trying to turn a short-term relationship into a long-term relationship.

"Director Huang, your film is very good, a perfect combination of ideological value, artistic value, and commercial value! Without decades of experience and profound directing skills, it can't be filmed! Wang Qinian said to Huang Jianxin with a smile.

Huang Jianxin smiled and said: "Mr. Wang has a good reputation, and I have also seen your works, and it is even more enlightening, let me know what is going on with commercial films!" ”

"Commercial films are good-looking movies, and the audience is very enjoyable to watch!" Wang Qinian said, "In essence, there is no distinction between commercial films, art films, and main theme films. As long as it is a good-looking movie, the box office will definitely not be bad! Just like "Lin Hai Snow Plain" and "Tunnel War", weren't they also empty alleys back then! In my opinion, the main theme movies that the audience liked to see back then are not much different from the core of Hollywood's commercial films! ”

Huang Jianxin couldn't help but be moved, you must know that he has made the main theme movie for half his life, and now the market's blind denial of the main theme movie undoubtedly makes him feel very frustrated and painful. But in the face of the market environment, telling others about the main theme movie will definitely be ridiculed.

And Wang Qinian actually highly praised the main theme movie, which had to make Huang Jianxin touch!

"I personally think that the downturn of the main theme movie should be a temporary phenomenon!" Wang Qinian said, "In a few years, a large number of audiences who have not watched the main theme movie will grow up!" Some of the main theme movies in the past may still have huge market potential if they are re-shot! ”

Huang Jianxin said with a wry smile: "Mr. Wang, you are optimistic, but the current situation is that there is no audience at all for the main theme movie." It all relies on the unit school to charter the venue, so that there is a bit of box office. Therefore, there is a lot of opinion in the society about this, and there are fewer and fewer chartered venues. There is no charter, and there is a lack of innovation, so some films are filmed at a loss. ”

"In another five or six years, I'm going to try the main theme movie!" Wang Qinian said with a smile, "Now our partner company is still mainly based on commercial films. However, our commercial films must have a bottom line! In this regard, I want to consult Director Huang, and I hope Director Huang will give more checks to our movies. ”

"Huh?" Director Huang was obviously stunned, "Actually, I'm still more interested in making zuò movies!" ”

"This position does not affect your own filmmaking! After joining our partner company, you have the priority to make films. You can have the privilege of investing in a film every year, within the cost of 3oo yuan, you can pass guò without review! Wang Qinian said, "You have been working for more than a while, and you will help review other films to see if there are any problems with the subject matter." If there is a place on the subject that is incorrect, even remind the company to avoid future losses! ”

Huang Jianxin said that he felt moved. After joining the small partner company, not only can you have a large fixed salary, but also there is a film to guide every year!

At present, Director Huang is still in the stage of being energetic and full of creation. A long-term stable investor is obviously very tempting.

"Good! Thanks to the king's refusal to give up, I will be disrespectful! Huang Jianxin said with a smile.

Wang Qinian was also very happy when he heard this, although a veteran director like Huang Jianxin is not as famous as Zhang Yimou, he is definitely a senior director worth investing in.

What's more, Huang Jianxin is definitely an expert in film review. What kind of film can't be filmed, and the risk of not being able to pass the review is easy for him to see. The company itself has a master of review, and when the film is submitted for review in the future, it will be more passable.

Avoiding the biggest investment risk of review, Wang Qinian will not be afraid of a little bit of market risk. (To be continued!)

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