In March 2ooo, the small-budget film "Tell Your Secret" invested by the small partner company was completed. This film belongs to director Huang Jianxin's transformational work, and it is also the first film released by the partner company this year.

I have to say that director Huang Jianxin is also an all-rounder, and he did the script and directing work by himself. Since the screenwriter and director are the same person, it can effectively avoid the script being arbitrarily modified, which distorts the creative purpose of the script.

According to Director Huang's self-description, the inspiration for the movie "Tell Your Secret" is based on a piece of news, because the story is based on the news, and it is also a news about moral torture, which naturally has topicality.

It's similar to a well-wisher helping an old man, being bitten by the old man and blackmailing him into it. This kind of moral failure, the topic of loss of trust between people, later attracted the discussion of the whole people and most of the media on the Internet.

And "Tell Your Secret" is not as sharp as helping the elderly, but it is also a moral torture. Fortunately, this moral torture was successful and sunny.

The protagonist in the film, after a series of mental journeys, finally decided to expose the secrets in the shadow of his personality to the sun.

In essence, this film still calls for truth, goodness and beauty, hoping that people can be frank and responsible like the protagonist in the film.

Such a film is positive in style, so there is no suspense at all after passing the review.

Next, on March 6, 2ooo, the film began to be released in China through the channels of Guò China Film Group. Because. This grade is quite unpopular, and there are not many decent films being released, so there are more screenings arranged, and 2oo screens were arranged to be released at the same time at the beginning.

In addition, under the skillful hype skills of the little partner company, "Tell Your Secret" is full of turmoil, as if it is an amazing work.

A large number of Internet topics, combined with comments and news from traditional media.

Before and after the release of "Tell Your Secret", there was no shortage of news exposure. Plus. The quality of the film is okay. The title of the film is even more mysterious.

Therefore, a small fire is also a normal phenomenon.

On March 6th ~ 13th, the box office performance of "Tell Your Secret" in the first week reached 4oo yuan. Afterwards. The results of the second week have dropped somewhat. When the time comes. still won 3.66 million box office.

"Tell Your Secret" was released for two weeks and received 7.66 million at the box office. This is in contrast to the history of this film, which has a total box office of 8oo. It can be said that the results are far away.

This is not only because of the superb hype ability of the partner company, but more importantly, in history, the investment in this film was only 3o yuan, and now the investment in this film has reached 1oo yuan. Although it is still a low-cost film, it is more abundant, and it can also allow the director to improve the quality of the film to a higher level.

After the movie ticket results came out, the old director Huang Jianxin naturally raised his eyebrows.

In recent years, the transformation of the domestic film market has caused many old directors to have no films to direct. A veteran director like Huang Jianxin, when the market is sluggish, it is very difficult to ask his grandfather to sue his grandmother to attract investment, like an ordinary rookie director, to attract hundreds of thousands of investments.

Now, after Director Huang has taken out the results, he has begun to extend olive branches to him in 6 consecutive years.

Although Director Huang was a little moved, his wife persuaded him: "It's better to cooperate with your partner company honestly, Mr. Yu is good to you, and he can help you in the snow." We can't be ungrateful, this film is popular, and we won't cooperate with them anymore! ”

"Yes!" Director Huang nodded and said, "The next film, or vote for Yu Dong, unless he doesn't want it, don't find another family!" ”

……

In the million-dollar investment movie of "Tell Your Secret", as a dark horse, it proved to the industry that the investment level of the small partner company is high.

The domestic film market is actually in a period of ups and downs.

Since the domestic box office fell below 1 billion yuan in 99, the domestic box office has not improved since 2ooo. For example, the box office of a movie like Feng Xiaogang is only 360,000 yuan, which is not as good as the films in previous years, not to mention other films.

Many movie theaters are empty, and it seems that after entering the new millennium, moviegoers have begun to stop watching movies.

In the domestic cinema line, pessimism began to spread.

After all, whether there is an audience in the cinema or not, equipment, wages, rent and other expenses are indispensable. After entering the off-season in March, domestic cinema chains have fallen into a state of loss.

In order to change this situation, the movie theaters in CD City began to shake up the industry - the five-yuan ticket price!

You must know that domestic movie ticket prices have been rising in recent years, and movie ticket prices in first-tier cities are generally between 2O yuan ~ 1oo yuan around 2ooo years, and ticket prices in other cities are generally about 15 yuan ~ 5o yuan. The ticket price of 1o yuan can only be seen in some small places.

And the 5 yuan ticket price has almost become a legend!

However, when the film market is extremely sluggish and the cinema has been empty for a long time, Chengdu began to launch a 5 yuan movie ticket, trying to attract the audience to the cinema through the extreme price reduction of guò!

Of course, this practice made the heads of movie theaters in other parts of the country scoff, feeling that the approach of the Chengdu film industry was simply suicide.

Originally, cinemas relied on price increases and blockbusters to increase overall box office revenue. In the off-season, it is generally a discount rather than a direct reduction in fares.

"Mr. Wang, what do you think about the price reduction of movie tickets in the CD area?" Yu Dong asked with a smile.

"It's a good thing!" Wang Qinian said.

"A good thing? Originally, 2o yuan a piece, a market share of one audience, 5 yuan a piece needs to be sold to 4 audiences, in order to earn back the same market share. Yu Dong said, "Movie theaters can sell drinks and snacks through guò to earn back the loss of ticket prices, and we producers can suffer a great loss!" ”

Wang Qinian said: "I can't understand it this way, the key is that the 5 yuan ticket price activates the audience's willingness to enter the cinema and activates the market." I go to the market that is willing to pay 5 yuan a ticket, but I don't want to see a deformed market with 2o yuan a ticket, or even a ticket of 100 yuan! I think that the film market in CD City will definitely have a lot to offer in the future! ”

In fact, the film market in CD City is simply insignificant in 2ooo years. However, due to the first price reduction strategy, in the downturn of the film market, it activated the willingness of local audiences to enter the cinema. Later, after the film market began to recover, the ticket prices of movies in CD City, although they still increased, were still lower than in many cities. This makes the CD film market an important box office second only to Beijing, Shanghai and Guangzhou.

Through the price reduction of Guòcd to activate the market, Wang Qinian knows that increasing the box office market is not necessarily a repeated price increase. Reducing prices through small profits and quick turnover, the same can achieve the goal. (To be continued!)

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