Chapter 1337 The establishment of brand image should start from the beginning
Chen Jiuchang was surprised, because he didn't expect Lin Zheng to dare to do this, like Lianchuang Technology did in the mobile phone industry technology alliance?
What has Lianchuang Technology done in the China Mobile Phone Industry Technology Alliance?
To put it mildly, the republic's mobile phone industry is now so developed, in just a few years from the absolute domination of foreign brands to now compete with foreign brands, and there is a faint tendency to drive out foreign brands, all thanks to the open mind of Lianchuang Technology: almost the entire technology of China's mobile phone industry is diffused from Lianchuang Technology. Pen, fun, and www.biquge.info
Of course, this alone may not explain anything, after all, compared to mobile phones, cars are really high-profit, high value-added products, not enough to convince and impress Chen Jiuchang, but look at Geely and BYD, these two private automobile manufacturing enterprises that can only produce cars by hand have now become the main force of the national automobile industry, where does their technology come from? Basically, all of them are provided by Lianchuang Technology.
With these two living examples in front of him, even if Chen Jiuchang doubts whether Lin Zheng can really be so generous, he has to put a question mark on his doubts.
Chen Jiuchang's surprised expression finally made Lin Zheng's heart feel much more comfortable: Let you always scare people again!
Chen Jiuchang doesn't care so much, this is the best possibility judged by the entire Changan Automobile before he came, no, it is even better than the best possible judgment of Changan Automobile!
Almost without thinking, he continued to ask Lin Zheng: "Including vehicle cooperation?" ”
"Including vehicle cooperation." Lin Zheng nodded without hesitation.
"What if, Changan Automobile, wants to produce mid-size cars?" Chen Jiuchang asked tentatively again.
"Production mid-size cars?" Lin Zheng was almost choked by Chen Jiuchang's words, and looked at the whimsical old man with a strange expression: "It's not a big problem, but are you sure that the car produced will be sold at that time?" ”
Chen Jiuchang immediately sneered, this is indeed a problem, the people, businessmen and officials are the first thing to value is the brand of the car, not to mention whether Changan Automobile has the confidence to control the quality of medium-sized car products, even if the quality of the medium-sized car produced by Changan Automobile can reach the international first-class level, the market is not recognized, before the market popularity is not enough. Changan Automobile's production of medium-sized cars is completely at its own pace.
"What about the compact car?" After hesitating for a moment, Chen Jiuchang asked again.
This time, Lin Zheng agreed very happily, and he didn't think about it for too long, so he nodded happily and said, "In principle, there is no problem." However, the details of the cooperation still need to be negotiated. ”
Chen Jiuchang is overjoyed!
Lin Zheng agreed, and it was a lucrative compact car!
Before Chen Jiuchang came to visit Lin Zheng, the senior management of Changan Automobile held a number of meetings for this purpose, and they originally thought that it would take about half a year for a woman to reach an agreement with Lianchuang Technology, but they didn't expect it. Lin Zheng made his attitude clear when the two sides met for the first time, but ...... It won't be a problem, right?
Lin Zheng agreed so happily, but Chen Jiuchang subconsciously began to worry: Could there be fraud in this, or is it some trap that he doesn't know? After hesitating for a moment, Chen Jiuchang finally cautiously asked Lin Zheng: "Can Lianchuang Technology really treat Changan Automobile like other companies in the mobile phone industry technology alliance?" ”
Lin Zheng smiled and said, "Mr. Chen, you should know that even in the mobile phone industry technology alliance, the technology delegated by Lianchuang Technology is not the most advanced technology in your own hands, right?" ”
The technology that Lianchuang Technology has delegated to various enterprises in the mobile phone industry technology alliance is not a generation behind the technology that Lianchuang Technology is using. But it can almost lag behind half a generation, but as soon as Lin Zheng's words came out, Chen Jiuchang suddenly felt a lot more relieved: in this business field, there has never been any live Lei Feng, if Lianchuang Technology is willing to transfer their latest and best technology to Changan Automobile, it will be hell, and specific to Changan Automobile, those technologies that are one and a half generations behind are the most suitable.
As if he was afraid that Lin Zheng would regret it, Chen Jiuchang stretched out his hand to Lin Zheng impatiently: "A gentleman's word? ”
"Whip the horse!"
"Mr. Lin's mind, I have been convinced for a long time." Chen Jiuchang stood up, bowed his hand to Lin Zheng with admiration, and then said apologetically: "Originally, I should have invited Mr. Lin to have a drink, but there is good news from Mr. Lin." I need to go back to the factory right away. ”
No wonder Chen Jiuchang is in such a hurry, it's really not easy for Changan Automobile now.
Changan Automobile is now divided into two systems, one is Changan Headquarters, the other is Changan Suzuki, of which Changan Headquarters has basically stopped the research and development of passenger cars, and Changan Suzuki is based on Alto, Beidou and Antelope. Compared with domestic joint venture brands such as Ford, Honda, Toyota, General Motors, etc., Changan Suzuki can not compete with its competitors in terms of market awareness and brand image. The smallest mini car!
Of course, the B block of a small mini car is not as high as that of compact cars and mid-size cars, which are frequently found in government compounds.
Changan Automobile has the idea of going up, which is inevitable, who makes the compact A-class car and B-class mid-size car the best balance of profit and cost in the market now? In the case that no foreign partner can be found for a while, choosing to cooperate with Lianchuang Technology seems to be the best solution in front of Changan Automobile.
"Don't be in such a hurry, right?" Lin Zheng persuaded that although he didn't know what kind of cooperation conditions Changan Automobile would propose, but in general, Lianchuang Technology still had a dominant position, Lin Zheng was not in a hurry, because his mentality was relatively relaxed, Lin Zheng enthusiastically kept Chen Jiu to take a long rest, and set up a banquet for him in the evening.
Although Lin Zheng tried his best to stay, Chen Jiuchang couldn't sit still for a moment, and insisted on going back, seeing that Chen Jiuchang was so persistent, Lin Zheng was naturally not reluctant, but despite this, he personally sent Chen Jiuchang to the airport...... Langya City, which is also a loss, has developed rapidly in recent years, and the number of flights is not old or young, which is basically similar to the route division of the provincial airport, but it did not make Chen Jiulong, who is like an arrow, wait too long.
……………………
After sending Chen Jiuchang away, Lin Zheng immediately reported the situation to the management.
Although everyone was surprised that Changan Automobile, a company that almost went to court because of its cooperation with Ford Motor, came to cooperate with them, as Lin Zheng expected, everyone was generally more pleased with this cooperation, which means that in the situation of strong enemies, Lianchuang Technology has another ally.
Of course, behind the scenes, everyone is always inevitably slandered by their own generous boss who is no different from the loser: you look at other companies, one by one, they cover their own technology tightly, and they can't wait to dig through the core directly and put a safe there, but if you look at our boss, don't you take the technology you have worked so hard to research seriously!
Chang'an Automobile's action is very fast, a week after Chen Jiuchang went back, Chang'an Automobile organized a high-level delegation again, and the last time Chen Jiuchang, the president of Chang'an Automobile Technology Research Institute, came to the front station, this time Chang'an Automobile came in the name of the high-level delegation, and Lianchuang Technology will negotiate with Lianchuang Technology on the general framework of cooperation.
Among the subordinates of Lianchuang Technology is Tesla. After a half-month inspection of three automobile manufacturers including Ford and various subsystem manufacturers, Changan was finally relieved and finally put forward the conditions for this cooperation: first, Lianchuang Technology and Changan Automobile cooperated to develop a new compact sedan with a price between 70,000 and 100,000 yuan, and the target audience was individual bosses, white-collar workers, middle-level leading cadres of state-owned enterprises and institutions, and other social backbones;
Second, the wheelbase should not be lower than the main compact models on the market such as Buick Sail and Toyota Corolla that have just played the slogan of "100,000 yuan family car";
Third, the appearance should be atmospheric, stable, and in line with the mainstream aesthetics......
In the face of these conditions put forward by Changan Automobile, Lin Zheng's brows were furrowed, and he put down the information, and Lin Zheng asked Chen Jiuchang: "Dean Chen, who drafted this information?" ”
Lin Zheng's expression made Chen Jiuchang feel a little bad, after these days of contact, everyone is also familiar, Chen Jiuchang hurriedly asked, "Is there a problem?" ”
"It can't be said that there is a problem," Lin Zheng said: "Mainly in terms of price, how is the price range of 70,000 to 10 games determined?" ”
Without waiting for Chen Jiuchang to speak, a vice president of Changan Automobile said: "Of course, because our current technical strength is not strong enough, we can only attract consumers with price advantages......"
"That's not what I said, of course the price is very important, and this is not the only decisive factor," Lin Zheng shook his head: "Changan Automobile will go up sooner or later in the future, to be honest, can the price of 70,000 to 100,000 yuan produce a compact car?" Of course, there is no problem, but the problem is that a car with a cost price of about 40,000 to 60,000 yuan is too different from a car that starts at 100,000 yuan in terms of workmanship and texture. ”
"You mean, we are doing this, which is not conducive to the long-term development of Changan Automobile?" Chen Jiuchang asked, his words were a disguised admission that Lin Zheng's words were reasonable.
Lin Zheng didn't say it so directly: "If Changan Automobile insists on this price range, Lianchuang Technology will not hang its own brand logo on this car." ”
It can be regarded as a tacit acquiescence to Chen Jiuchang's statement.
ps: Brothers, the third watch is here, everyone is surprised.