Chapter 246: Film Distribution Business
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After Wang Qinian saw Ding Shuangning leave, he walked into Yu Dong's office. Pen "Fun" Pavilion www.biquge.info
Wang Qinian made a cup of coffee, and after seeing that there was no one else in the office, he said, "I saw Ding Shuangning leave just now!" ”
"Yes, I just gave her the task of adapting the TV series from "Youth Musical", and I guess she will be busy in the near future." Yu Dong said, "Actually, I hope she can come to her senses!" ”
"Well, she's a talent, and the details of the script and story are very infectious. In addition, it is said that she signed up for a correspondence course at the film school! Wang Qinian took a sip of coffee, "If it weren't for the fact that she was a little skilled, she would indeed be a talent worth cultivating!" However, it's too cheap to deal with her now, the conspirators behind the scenes! It's not fun to deal with small fish at all, if you want to dig it, dig out the big fish and give him a fatal blow! ”
Yu Dong nodded and said, "Let's see her next performance!" ”
In fact, the easiest way for commercial espionage is to report the case, prosecute, and then put commercial espionage in custody.
But the little partner company is still relatively tolerant, and even has not publicly exposed her espionage. In fact, this is also to make the rest of the company's employees psychologically brighter, thinking about the dark side all day long, which may lead more employees to harm.
Even in the face of Ding Shuangning herself, the little partner company still has the attitude of treating the disease and saving people, hoping that she can correct it.
Of course, tolerance is to give opportunities, and it is her own repentance. If she continues not to cherish the opportunity, sooner or later the company will lose patience and send her to prison.
Ding Shuangning's matter, the two of them were up to the point, and did not continue to discuss it. However, they are still interested in excavating the value of the cultural brand of "Youth Singing and Dancing" and talk a lot.
Adaptation of the TV series. It is the next step in the enhancement of the value of this cultural brand.
"The plot span of "Youth Singing and Dancing Youth" is originally very long, and many plots in the movie are relatively condensed, which can leave some room for imagination. It is not too difficult to change it to a TV series. Wang Qinian said with a smile, "As long as the plot is a little more watery." The details are a little fuller, and it should also be a very good-looking TV series! The only thing I'm worried about is Ding Shuangning, who deliberately messed up this TV series! ”
"I don't think she's going to be that stupid!" Yu Dong said with a smile, "Being a spy can only make extra money, and it is a matter of seeing the light and dying." And the successful adaptation of the TV series "Youth Singing and Dancing Youth" is a matter of fame and fortune! The opponent can only give her benefits, but we give her a more important name! ”
In the entertainment industry, short-term interests are not the most important. More important profits often come from their own fame!
Whether it's an investor. is still the audience, they are used to admiring the show.
If you have made an important contribution in a popular film and television drama, then the future prospects will definitely be much stronger than selling intelligence and getting some money in private!
After talking about the TV series adaptation of "Youth Singing and Dancing Youth", Yu Dong took two more documents. Let Wang Qinian pass by.
One is Chen Kaige's return from overseas for a few years and his new film "With You" directed again. The investment budget is 7 million RMB.
7 million yuan is neither high nor low in this era! Generally, first-line directors, if they don't want to engage in that kind of superstar and special effects blockbuster, the film budget is mostly between 5 million yuan ~ 10 million yuan.
Even movies like Zhang Yimou made over the years, the budget is basically less than 10 million yuan. Big directors and very low budgets are often easy to make a profit.
The budget is too high. It is often very big and easy to pull eggs.
The big domestic directors are basically award-winning directors, and they have made blockbusters on the streets over the years, but batch after batch!
Chen Kaige has just hit the street with a few big productions, which has caused many investors to lose their money. Therefore, many investors at home and abroad are far away from this "big director". Therefore, Chen Kaige is embarrassed to make any blockbusters for the time being, and taking the initiative to return to literary films is also a move to retreat.
Wang Qinian watched the film, it is a literary film, similar to a music theme like "Youth Singing and Dance". But compared with "Youth Musical", which is full of fashion and inspirational elements, "With You" is too literary. With an investment of up to 7 million yuan, if the filming is postponed for ten years, it may earn a good box office.
But investing now may be thankless!
Even if this movie can be earned, the estimated profit is very limited!
But the budget of 7 million is undoubtedly a self-depreciation for Chen Kaige.
Lower ...... Well, if it's low, it's not like it, the leader of the fifth generation of directors.
In the early 80s, Zhang Yimou still worked for Chen Kaige as a photographer. In the 90s, when Chen Kaige filmed "Farewell My Concubine", the status of the rivers and lakes once surpassed Zhang Yimou.
The gap between the two really widened because in the late 90s, the fifth generation of directors transformed into commercial blockbusters.
Chen Kaige made a blockbuster earlier than Zhang Yimou - "Jing Ke Assassinates the King of Qin", the Qin Palace in Hengdian was built for Chen Kaige's blockbuster, free for Chen Kaige's crew, and also included food and accommodation.
As a result, "Jing Ke's Assassination of the King of Qin" hit the street, investors vomited blood and did not mention it, and Hengdian Film and Television City also lost a lot. The Qinwang Palace, which cost hundreds of millions of dollars to build, has not been able to attract tourists for sightseeing for a long time, and there is no crew to come to collect the scenery.
And Chen Kaige's "Jing Ke Assassinates the King of Qin" hit the street, and many people summed it up.
If Wang Qinian wants to say, in fact, one is enough - the special effects of the movie are not good!
Blockbusters, dear, it's not enough to just costumes, props, and scenes, you have to add special effects, and after the special effects are used well, the box office will rise as soon as duang is used!
"Jing Ke's Assassination of the King of Qin" can't be said to be a masterpiece, but it's not as bad as "Wuji". "Wu Ji" is a big bad movie, and it can be popular because of special effects. If "Jing Ke Assassinates the King of Qin" adds awesome special effects, if it can't be done, it will be comparable to "Hero".
And in 2002, Zhang Yimou's "Hero", in essence, was also adapted from the allusion of Jing Ke's assassination of Qin. This blockbuster also has a bunch of slot defects, but Zhang Yimou added special effects, and the box office broke the record!
After Chen Kaige saw the market response of Zhang Yimou's "Hero" with special effects, he later made a "Wuji" with special effects. The film caused a wave of infamy. However, the box office is really awesome. It's about the same as the box office of "Hero".
The success of "Hero" and "Wuji" has caused that in the next few years, the blockbusters made by major domestic directors will be historical costume films, bloody plots, and piles of special effects. This pattern. For a long time, it was almost an undefeated pattern.
All in all, Wang Qinian is quite sympathetic to Chen Kaige!
At first, he didn't add special effects, but after adding special effects, he was scolded by the national audience.
But in fact, many later blockbusters, what is the difference between rotten and "Wu Ji"?
"Director Chen's movie, you can vote!" Wang Qinian said.
In fact, with Chen Kaige's connections and qualifications in the domestic film and television industry, he invested in his films. Even if it's a loss, it doesn't matter much.
Not to mention, the movie budget of "With You" is only 7 million yuan. 7 million investment, it is impossible to lose it all, right?
Even if you lose everything, you can sell Chen Kaige a favor. With Chen Kaige's status in the film and television industry, he should be able to repay his favor in the future.
"The main investor of this film is Century Hero Film Company, and they invested 3 million yuan. The rest of CCTV and China Film have invested! Yu Dong said. Find us, ask for an investment of 2 million yuan! ”
"Yes!" Wang Qinian said in his heart. As long as 2 million yuan is invested, it doesn't hurt to participate in a share.
Next, Yu Dong said: "I want a film distribution business!" ”
"You?" Wang Qinian was stunned.
"Hmm!" Yu Dong said ambitiously, "Last year, the company applied for film distribution qualifications and got a license!" So, I don't just think it's about investing. I also do distribution! Investing in a movie takes up too much money and resources, and we can directly take ready-made films for distribution to strengthen our share in the domestic box office market! ”
Film distribution has always been monopolized by giants such as China Film and Shanghai Film before. But in 1999, it began to open up to private enterprises. This is actually part of the market reform of the cinema chain, which is more commercial and market-oriented.
In fact, the film distribution qualification looks very awesome. In fact, for domestic film companies, this is a chicken rib existence.
Everyone is mixed in the domestic market, you can get the film distribution qualification, and other companies can too, why should you earn distribution fees? Who can't get a distribution license for some well-known film companies?
There are only some relatively small companies, and after the film, they have no money, so they have to find some distribution companies with strength and qualifications to cooperate.
Domestic producers, after filming the movie, most of them look for the distribution company under the theater chain. And who specializes in distribution and has no theaters in his hands, who will pay attention?
What if you get the issuance license and have the issuance qualification?! The film distribution market, in essence, is still dominated by cinema companies!
And the cinema market is open to private film companies, and it seems that it will take a year to wait!
"Issuance business, tell me your reasons!" Wang Qinian frowned and asked.
"Our own films, which are distributed by ourselves in the domestic market, can save distribution fees, which is one thing." Yu Dong explained, "Giving the distribution right to China Film, although it saves a lot of heart, but it also loses the opportunity to cooperate with other movie theater chains!" In addition, doing distribution business can quickly increase the company's film box office market share, although Hollywood films are almost monopolized by China Film and Shanghai Film. However, Hong Kong and Taiwan's films, domestic cinema giants, do not have a monopoly on their distribution rights. And Hong Kong and Taiwan's films do not have distribution qualifications in China, so they need to cooperate with us. This is tantamount to forming a good relationship with the Hong Kong and Taiwan entertainment circles, and in the future, we can also use their talents to make films for us. Since the producer is us, it can still be released in the name of domestic films when it is filmed by a team from Hong Kong and Taiwan, which circumvents the restriction on the number of imported films! ”
"Well, that's a good reason!" Wang Qinian nodded and said.
Seeing that Wang Qinian agreed, Yu Dong proposed that the investment sharing method of "With You" be changed to buy the distribution rights of this movie.
The partner company does not earn a share of the film's investment, but it earns 10% of the distribution fee. At the same time, the cost of what film awards this film has to participate in is also borne by the partner company.
Wang Qinian nodded and said: "It's okay to practice with "With You"!" ”
"Not only this movie, but also the domestic distribution rights of a Hong Kong film "Legend of Tianmai", which also has a chance to win!" Yu Dong said, "However, "The Legend of Tianmai" requires a minimum box office share of 10 million yuan, and if the actual box office share exceeds this ratio, it will be settled according to the actual box office share. ”
Wang Qinian knows that in fact, "The Legend of Tianmai" is a cheat.
The script and story ideas are not good, and the production companies are Bowell International and Miramax Films.
Both of these companies are related to Disney.
Bowei is a direct subsidiary of Disney, with branches in Hong Kong and Taiwan, specializing in investing in films directed by Chinese.
Miramax Films, Inc., is a well-known film distribution and investment company in the United States, but it was controlled by Disney in 1993.
On the surface, the Hong Kong production of the movie "The Legend of Tianmai" can actually be regarded as a Hollywood film. So, the budget is also very staggering, up to $20 million.
The team of this film, because it is neither Chinese nor foreign, makes a movie that has neither the taste of Hong Kong films nor the essence of Hollywood blockbusters. Therefore, the combination of Hong Kong film and Hollywood film talents, shooting in Chinese mainland, turned out to be a bad movie!
To put it simply, the idea of the script is good, but the quality cannot be improved due to the lack of heat.
The behind-the-scenes investor, Disney is distributed in Europe and the United States, and the mother who lost money doesn't know him. Most markets in Asia have not stirred up much movement.
The issuance of the Chinese market, with a minimum guarantee of 10 million yuan, is estimated to be unlikely to make money.
However, the release of "The Legend of Tianmai" can be used to form a good relationship with the Hong Kong film industry and the Hollywood film industry. In the future, it may cooperate with Hong Kong and Hollywood circles. (To be continued.) )
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