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On March 18, 2002, the company released its second PC stand-alone game - "Ethereal Journey" as it was released! 、

Different from traditional game publishing, the games of partner companies are currently published online and offline simultaneously. Pen % fun % Pavilion www.biquge.info

Offline traditional dealer channels, this channel partner company will not build itself, after all, the future proves that this channel is very chicken.

As for online distribution, it is released through the channel of "vs game network" specially engaged in by partner companies.

At present, "VS Game Network" is mainly a portal navigation website for stand-alone games and online games developed and operated by small partner companies.

Stand-alone games, large-scale client-side online games, as well as a variety of game news and game merchandise. With the continuous investment and support of partner companies, VS Game Network has become the first game portal in China.

In fact, the main purpose of building such a platform is to enhance the game publishing capabilities of partner companies. At present, the key to the development of the platform is to launch a series of high-quality games.

In order to build momentum for this game, not only the writer Xiao Qian was invited to do publicity. Even, Wang Qinian even personally created momentum for this game platform.

Just for Wang Qinian's face, many heavyweight media came to discuss. In addition, there are many people in the game industry, entertainment industry, and novel industry.

"Distinguished guests, journalists, and fans of "Ethereal Journey"! Good afternoon, everyone!

Today is a very important day for us.

The Ethereal Journey PC game, which we started investing in last year, has finally started to be completed, and today is the day the game is released.

What about this game. In terms of story, it is based on "Ethereal Journey", and in our minds, such works are contemporary Chinese mythological fantasy stories.

Compared to "Harry Potter", I definitely prefer the Chinese "Ethereal Journey"!

These are all fantasy novels. But the former is a Western fantasy. The latter is oriental fantasy, which can also be called Chinese fantasy and Xianxia novels.

Of course, because the West is now more powerful in economic, technological, and military affairs, its cultural influence is also stronger.

Harry Potter, which flies on a broomstick, is not only popular in Europe and the United States, but also has a large number of fans in China. But many of our Chinese fantasy novels, except for classics such as the centuries-old "Journey to the West", are overwhelmingly less influential in the Chinese market than "Harry Potter".

As a person engaged in the cultural industry, I feel sad! So. I'm constantly looking for fantasy works by Chinese writers, for example, "Ethereal Journey", which soars through the sky and universe with a flying sword, makes me feel that my eyes are shining - we are not short of good stories, and we also lack imagination.

It's just that we lack the commercial and technical investment to develop these very attractive fantasy worlds into products.

People with capital and technology may not be willing to do this.

And people who have such dreams. It may not have capital and strength.

Eventually, I decided to use my own strength. The copyright of China's fantasy works should be fully exploited.

Perhaps, one day in the future, our Chinese "Ethereal Journey" can gain the influence of "Harry Potter" in the world!

Of course. This dream will not fall out of thin air. We need to keep working hard and keep investing more wisdom, time and resources to realize this dream.

More than a year ago, "Ethereal Journey" was serialized in Chinese at our starting point.

Today, I've adapted it into a video game.

Of course. It's not just a novel or a game, it's a Chinese fantasy story.

The reason for launching such a work is that I want to make people realize that in Western novels, we fly on a broomstick, and we also have sword fairies who fly on a sword. There is no difference between the two in terms of imagination......

In the near future, "Ethereal Journey" may also be adapted into a film and television work by us, and film and television adaptation is of course another way to tell a story.

In the more distant future, we will spread more Chinese-style fantasy stories at home and ......abroad through games, film and television, publishing, stage plays and other possible forms, such as games, film and television, publishing, and stage plays. ”

Live!

Applause!

Although, many people have heard "Ethereal Journey" for the first time, and they feel very unfamiliar with "Ethereal Journey", and they don't think that "Ethereal Journey" can be compared with "Harry Potter".

But Wang Qinian's high praise for this book still makes many people feel that "Ethereal Journey" may be the Chinese version of "Harry Potter".

One is flying on a broomstick, and the other is flying with a sword!

After Wang Qinian's description, many people at the scene even became curious about "Ethereal Journey" and decided to watch "Ethereal Journey" after going back!

After all, the small partner company gave everyone at the scene the first episode of the simplified book "Ethereal Journey", the first 200,000 words of content.

It doesn't hurt to go back and flip through it.

Sometimes, people are just strange that they quietly sneak into some novels, comics, and games that they love to read, and generally don't recommend them to others, unless they know that the other party has similar preferences.

But there are some books endorsed by big names, and it is often easy to quickly become popular, as if they have begun to have a strong style. People will also recommend it to others.

So-and-so said that a good book must be great!

In essence, this is a manifestation of blind obedience and following the trend.

For example, most of the people who go to see "Harry Potter" are blindly followed!

Why? Because, the mainstream thinking of the media is that the moon is rounder in foreign countries, and foreigners watch movies and popular novels, and soon the Chinese media will crackle and advertise them for free.

And by these free news propaganda, to brainwashed ordinary readers and viewers. When I encountered these foreign books and movies on the Chinese market, I desperately bought them!

And what about many of China's own cultural products? You are very popular and famous, and the media may cooperate with the report. But if you want to get more publicity, you still need to send public relations expenses to the media. All kinds of domestic products, do advertorial propaganda in the media, and want the media to cooperate. It's almost impossible not to give money.

At the same time, the media likes to give foreigners an overwhelming amount of propaganda for free.

This kind of double standard, in essence, is not only a problem of the media, but more importantly, many people in China worship foreigners. All day long researching the latest overseas trends.

The media continues to promote overseas films, music, and publications, resulting in a lot of foreign productions. There is no need to invest much publicity resources in the Chinese market, and there is already a lot of uproar.

Because of the media, I have become a fan of foreign culture, plus a bunch of Chinese people who worship foreign countries. The import of foreign culture into China is a big hit, which can be regarded as a successful model of fan economics.

Celebrities endorsing a cultural product has a similar effect!

It's more authentic fan economics!

Later, many entrepreneurs used their influence to promote their products.

Entrepreneurs with idol charm are generally advantageous in issuing products. A bunch of media brain-dead fans are desperately trying to advocate for it. Fans and trolls on the Internet took off, and the masses who didn't know the truth were repeatedly bombarded with information, and many of them were converted into consumers.

"Ethereal Journey" and online novels are not influential enough at present.

And Wang Qinian is a famous director and a famous entrepreneur.

In front of the media, he took the matter seriously and recommended a game adapted from a web novel and a web novel. This has more topicality and influence.

……

Why did Wang Qinian solemnly recommend "Ethereal Journey"?

Because, "Ethereal Journey" is based on the most popular online novel at present. The originator of the Internet era, a very representative work.

It seems that in the early stage of the development of online literature, there were not many fantasy novels with Chinese characteristics.

On the contrary, there are more works that imitate Western fantasy. All kinds of magic, warriors, orcs, and elves are set in the work.

There's nothing wrong with this imitation. But...... Too much and too much, it seems a bit of cultural unconfidence.

Of course, after Western fantasy became popular on the Internet for a period of time, it was gradually surpassed by more oriental Xianxia and Oriental fantasy.

And at this stage, it is the time when Western fantasy is in full swing!

Wang Qinian hopes to vigorously promote fantasy works that are different from Western fantasy. A fantasy work with Chinese characteristics!

"Ethereal Journey" is his pawn!

Compared with the Western fantasy novels of "Harry Potter" that fly on a broomstick, the fairy tales of flying with swords like "Ethereal Journey" have more Chinese characteristics.

Moreover, the greater advantage of this novel, in addition to its rich imagination, is that the language is easy to understand, which is also a great advantage. The reason why "Harry Potter" is awesome has a lot to do with the fact that its language is very popular, even if it is translated into Chinese, it is not too esoteric.

Xianxia novels have existed in China since ancient times. The most successful is "The Legend of Shushan" during the Republic of China, but although this novel is written in the vernacular. But after all, the vernacular of the late Qing Dynasty and the early Republic of China is still a bit difficult now. It can be read, but sometimes, the reader may not like that kind of "style".

Compared with "The Legend of Shushan", the setting is too complicated, and the rhetoric is too verbose, and many readers may not be able to read it now.

"Ethereal Journey" is a modern version of "Shushan. The writing is very simple and easy to understand, the imagination is very strong, such a novel, if China's economy is developed and the cultural industry is prosperous, then it is not impossible to operate it into no less than "Harry Potter"!

However, the prosperity of the cultural industry often begins to be possessed after the economy is extremely prosperous. With China's current economic level, it is difficult to cultivate cultural products with world-class influence.

At the beginning, the prosperity of China's Han and Tang dynasties was also related to economic prosperity. At that time, the economic level of the entire world outside of Chinese civilization was far inferior to that of China. At a time when the level of civilization in the world was very low, China once stood out. Therefore, the splendid culture of ancient times has been formed!

The vast majority of splendid cultures are the result of economic development, and only in prosperous times can we have a prosperous culture.

Therefore, the influence of "Ethereal Journey" is less than one-thousandth of "Harry Potter". This is also inevitable, after all, China's economy at this time is underdeveloped, so the culture cannot prosper.

Even if the economy is developed, it will take time for culture to prosper.

Of course, in Wang Qinian's view, the current achievements of "Ethereal Journey" are not easy.

The current novel "Ethereal Journey", released at the starting point, has been collected by 150,000 readers, with more than 20 million clicks, and a total sales of 10 million yuan has been generated just by genuine VIP subscriptions on the Internet.

If it is paid according to the share of the manuscript fee, Xiao Qian, the author of "Ethereal Journey", can get more than 500,000 yuan of electronic manuscript fees.

Of course, the small partner company pays the price of 1,000 words and 1,000 yuan, which is several times more than the subscription fee he can actually get.

On the surface, Xiao Qian seems to have made money, but the partner company is not doing charity, how can it really be a loss!

Xiao Qian's novel "Ethereal Journey" exclusively released the original content at the starting point, bringing millions of registered users and tens of thousands of active VIP paying readers to the starting point.

These readers may read the novels of other authors serialized on the starting point website, and their clicks and subscriptions give the online writers of the starting point to update their confidence in writing. More people were encouraged to write their own stories into novels and upload them on the Internet. These stories, whether of good or bad quality, at least a mountain of stories, are already thousands of novels, and in the future may be tens of thousands, hundreds of thousands, millions of novels. These original story copyrights can allow future partner companies to have endless story ideas!

In addition, "Ethereal Journey" has also been published, with 28 volumes published in traditional Chinese in Hong Kong and Taiwan, and the cumulative sales have exceeded 500,000 copies. The simplified Chinese publishing in China is divided into 10 volumes, and the total sales have exceeded 1 million. Simplified and traditional Chinese publishing has brought a total of more than 4 million yuan of revenue to the partner company, and the net profit is not less than 2 million yuan after deducting the cost of distribution and publicity.

In other words, the manuscript fee of 1,000 words and 1,000 yuan paid by Xiao Qian's "Ethereal Journey" basically broke even.

But as a best-selling book, the copyright adaptation benefits of "Ethereal Journey" are net profits from the small partner company!

At present, the stand-alone version of the game "Ethereal Journey" developed by the small partner company does not need to pay Xiao Qian extra money according to the contract, but Wang Qinian is giving Xiao Qian other benefits. For example, the game asked Xiao Qian to be a consultant, and gave him another 1 million yuan.

In addition, the TV series version of "Ethereal Journey" is also about to be filmed.

The small partner company and Tang Film and Television Company jointly produced. It is estimated that 20 million yuan will be invested to make "Ethereal Journey" into a 50-episode TV series.

Among the 20 million yuan investment, the partner company invested 15 million yuan, and Tang people invested 5 million yuan. It is expected that the TV series version will be launched this year. (To be continued.) )

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