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Su Qiqiang and Li Ruxiong were also very surprised that Wang Juntao was suddenly transferred away by the parent company Alibaba. Although I don't know why Wang Juntao has such a creation, he sincerely blesses his subordinates to get a better platform.

Wang Juntao just joined Alibaba and became the manager of the 8848 department, which surprised everyone, including Zhai Yan and Wang Juntao himself. However, this is Song Chen's decision, although he doesn't understand why, Zhai Yan is not easy to refuse. And Song Chen is also right in private, Wang Juntao does know more about the Internet than Zhai Yan, and it is more appropriate for him to serve as the manager of the 8848 department than Zhai Yan's own part-time job.

"We're going to talk about results, so next month is critical!" Glancing at Wang Juntao, Zhai Yan smiled confidently and calmly, "We must deliver perfect enough results to make publishers throw away their worries and let us sell their products!" ”

Wang Juntao groaned slightly, and asked without hesitation: "I have always had a question!" ”

Zhai Yan said: "Manager Wang, Manager Wang, if you have any questions, you can speak freely here!" ”

Wang Juntao glanced back at his colleagues with burning eyes left and right, and he said in a deep voice: "Alibaba's capital pool is very abundant, in this case, why not expand the sales varieties and increase the scope of distribution!" If that's the case, with intensive marketing, I don't think 30 million sales will be a problem! If Song Chen was here, he would be amazed: if the history of 8848 does not intervene, maybe it will return to the original point.

Because 8848 in history is like a city that seeks perfection and comprehensiveness, and the comprehensive distribution of goods is tight; Tight funds lead to financing transitions; The financing transition led to the loss of a controlling stake; The consequence of losing a controlling stake is that the short-sighted venture capital abandoned the original B2C business in order to go public, and chose to become a B2B, that is, the so-called e-commerce solution provider......

Before Zhai Yan could answer, cFo Cai Chongxin shook his head from a financial perspective and said: "Comprehensive distribution can indeed achieve a short-term surge in sales, but the pressure on the funds consumed is also very great!" The most important thing is that it will dilute the gross profit margin, which is not high! ”

He Yuntao also shook his head: "Although the parent company has signed a VAM agreement with venture capital, as an Alibaba person, I don't think there is any need to be too obsessed with the 30 million sales by the end of this year!" We must be responsible for the company first, and then be responsible for the parent company, and I believe this is also the purpose of the chairman who once warned us that "three years will not be profitable"! ”

Not profitable for three years? Wang Juntao was stunned for a moment, and secretly wondered: Is there such a thing? This is not like the tone of a holding company!

"Manager Wang, I agree with Chongxin and Yuntao's words! At present, the most important thing for us is to start the popularity of Alibaba and 8848 in a down-to-earth manner, and seize the market with limited domestic network scale and network infrastructure! ”

Zhai Yan said with a smile: "Song Dong once mentioned in front of the media the six major constraints of the network, and these constraints have indeed limited the growth of our Alibaba!" But again, it's relative! It is clear that these conditions limit us, but they also limit the entry of competitors, and only when everyone thinks it is impossible and incredible, can we fully occupy the vast majority of the market! When China's network foundation is reached, competitors will be surprised to see that our Alibaba position is unshakable! ”

This is also why Song Chen once expressed the true source of "confidence" in front of the media;

This is also the reason why Alibaba and QQ succeeded in history and 8848 failed;

Historically, there would have been more people replicating this success. But unfortunately, the penguin at that time had already grown into a behemoth, and as long as its tentacles moved slightly, this success would be like a water moon in a mirror and a mirage......

Wang Juntao pondered for a moment, nodded lightly and said: "If this is the case, it is necessary for us to increase the marketing part, I have a plan I don't know if it is feasible or not, say it and let's discuss it!" ”

His words aroused everyone's interest, and Zhai Yan smiled and said, "Juntao, what do you have a good idea?" ”

"In the past, marketing was nothing more than TV and print media!" Wang Juntao smiled and said, "Now, there is one more network!" However, if you want to make the Internet play the role of advertising, in fact, it is not very effective to implement! But we can use TV, news, newspapers and magazines to create enough gimmicks! ”

"Gimmick?"

"Actually, it's not a gimmick, because this will be done for a long time, that is, the lowest discounted price in the country and the annual logistics fee plan!" Wang Juntao thought for a moment, and finally took out the plan he had been thinking about for a long time.

When the others heard this, their brows suddenly furrowed into twisted shapes.

"The former is easy to understand and relatively easy to do!" He Yuntao thought for a while and said, "But what is the annual price of logistics?" If it's too high, I'm afraid it will scare away the vast majority of customers; If the logistics fee is too low, we have to pay a lot of money to the third-party logistics every year......"

Speaking of this, He Yuntao's eyes suddenly flashed, his tone was stunned, and he fell into deep thought.

"If the logistics annual fee plan can be done perfectly, 8848 does provide a good user experience foundation for network customers!" Zhai Yan said: "If we cooperate with the logistics plan of the parent company, we can greatly reduce the cost of logistics, but it will take at least a year or two!" ”

Cai Chongxin groaned: "The problem of one or two years is not very strict, and the logistics cost can be turned into marketing expenses!" In the short term, it has a great promotion effect on the company's performance...... Juntao, how much do you think this annual fee should be? ”

Everyone stared at him with burning eyes, which made Wang Juntao's face turn red suddenly, and he knew that he was about to step onto a huge stage that he had never thought of before. Taking a deep breath, Wang Juntao said in a deep voice: "China's consumption capacity is limited, and the delivery time is long, so I think it must be done step by step flexibly!" Judging from the current figures, the average consumption amount of each user of genuine software is about 3oo yuan; If we can get a better discount price from the publisher, the price of the book is about 38 yuan! The record averages 3o dollars, but we have to set an annual fee according to the minimum sales. At the same time, software and audio and video are all high value-added and low-weight products; Books are heavier, but we can negotiate preferential concessions through guò, so 15o for half a year and 288 for a year should be more suitable! ”

"Half a year 15o a year 288?"

Everyone was in an uproar.

You know, with the state-owned enterprise China delivery fee standard, Wang Juntao's annual fee pricing, at least let Alibaba pay an average of 100 yuan for each customer, once the annual fee users increase to 10,000, then the annual loss is as high as 1 million, when the annual fee users reach 100,000 or hundreds of thousands, at least 10 million to tens of millions of additional expenditures, which is not necessarily much lower than the marketing fee, and even the effect is not as good as advertising!

Zhai Yan groaned and didn't speak, just looked at Cai Chongxin with an inquiring gaze. Cai Chongxin thought for a moment and said loudly: "I said that if it is short-term, this kind of logistics cost can be converted into marketing cost!" And I'm not too optimistic about the number of users who buy an annual plan, so Juntao's construction is relatively operational, and it won't be a big problem in two or three years! As long as the parent company's large logistics plan is implemented, our logistics costs will be greatly reduced! However, it is better for us to negotiate with China again to get more favorable terms, and I believe that the other party will not refuse us when they hear about our annual fee plan! ”

Zhai Yan said with a smile: "Turning around, our Alibaba finally returned to Chairman Song's big logistics plan, fortunately, the chairman has a long-term vision and has already arranged this project!" The annual fee plan grits its its teeth, and we can get through it! ”

Mao He, director of human resources, also said: "As far as I know, although there are not many domestic logistics, international logistics giants have entered the country, among which dhL, TnT, ups, and Fedex have set up branches in our country to compete fiercely with China Post ems!" Since the negotiations, why not bring the other three parties in? I believe that this will give you the initiative when negotiating! ”

He Yuntao groaned slightly and said, "Not bad! I also have a suggestion: this annual fee plan is best presented in the form of a celebration benefit! ”

Wang Juntao's eyes lit up and nodded: "Five folds!" Continue until the parent company's logistics plan is realized, and then get 8 to 9 percent off in an irregular preferential way! ”

Zhai Yan stood on the stage and watched everyone put forward their opinions at a glance, watching these top elites gradually integrate into the Alibaba family, and the excitement in her heart was indescribable. raised his eyebrows, and saw Wu Jiong, the technical officer who had just joined, sitting next to Cai Chongxin silently, so he asked, "Wu Jiong, what do you think?" ”

Wu Jiong was stunned for a moment, and when he saw everyone looking at him, he waved his hand and smiled: "Don't ask me, I'm just a technician!" I can only provide a better product, a better user experience on the basis of a better server! ”

"The user experience of the product is very important, and the chairman values this very much!" Zhai Yan smiled and nodded at the other party, "Alibaba's information platform and 8848 solutions will depend on you and your technical support in the future!" ”

"I'll do my best!"

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