readx;

"The merger of Little Partner Cinemas and Wanda Cinemas has led to the birth of China's largest cinema aircraft carrier, dominating the rivers and lakes with a quarter of the box office market size of China's cinema chains"

"Golden Harvest focuses on the international market, and the small partner cinema monopolizes the domestic market. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 info and surprisingly, Golden Harvest has been incorporated into its subsidiary by small partners as early as a few years ago, and Golden Harvest was gloomy that year, and it was not rejuvenated until the small partner group moved in. Today, the small partner has acquired Wanda Cinema Line again, with 400 screens in China and 600 screens worldwide, becoming the No. 1 cinema group in Asia."

"800 million yuan merger and acquisition of Wanda Cinema Line, small partners are not bad for money"

The media is almost overwhelmingly reported on the feat of the small partner company's acquisition of Wanda Cinemas. In fact, many viewers don't realize that the little partner cinema has long been the first cinema in China.

In the minds of the public, it should still be the Chinese movie star Meishang Film Association and other old cinema chains that are more powerful. But everyone didn't realize that since 03 officially began to allow private companies to operate movie theater chains, the cinema industry has long begun to reshuffle.

Several state-owned giants, due to their heavy debt burdens, bloated staff, and lack of wolf nature, have made their development relatively slow.

Even if many theaters of China Film Group have adopted joint ventures with private enterprises, the number of shareholders is large, and everyone's interests may not be completely consistent, which will affect the development of theaters to some extent.

At the same time, many pure private cinemas are developing very rapidly. For example, small partners such as Wanda use their own advantages to open many new cinemas every year. And the small partner is the most courageous in this era and the most confident in the development of the Chinese film market, so the expansion speed is even more in the lead.

Before the merger and acquisition of Wanda Cinemas, the small partner cinema line had been quietly the boss for a long time, but ordinary people paid attention to the ranking of the cinema market. Public opinion also pays more attention to the dynamics of celebrities, and rarely pays attention to the theater market.

But after the acquisition of Wanda, it began to play big. The entire press and entertainment circles were excited and rushed to talk about it.

The benefit is naturally that the brand awareness of Xiaoxiao Cinema and Wanda Cinema has increased a lot. After countless viewers learned about these two major theaters through the news, they will choose to watch the movie in the theaters that these two brands are more familiar with.

"Sold at a loss" Wang Jianlin after signing. Smiled.

"Thank you, Uncle Wang" Wang Qinian was afraid that Wang Jianlin would regret it, so he quickly put the documents away.

In fact, after Wanda Cinema entered the fourth quarter, there was a wave of growth at the box office. The daily box office revenue is stable at more than one million yuan. Coupled with the surrounding popcorn income, I earn hundreds of thousands of yuan a day. If this performance can be stabilized, even if the scale is not expanded, it will not be difficult to earn hundreds of millions of yuan a year.

Of course, the location of Wanda Cinema Line is actually relatively good, and in a few years, Wanda Plaza in first-tier cities will really become the center of the city, and the business of the cinema line will not decline. It would be better instead

In another five years, even if you pay a price of billions, you may not be able to buy the current assets of Wanda Cinema Line......

Of course, Wang Jianlin feels that Wanda Cinema Line is very promising, but it is worth it for 800 million yuan in cash.

After all, Wanda is mainly engaged in commercial real estate, and the current real estate industry is sluggish, and it is cheap to buy land. If the market warms up, it is obvious that more profits can be made.

As for the cinema chain, although it makes money, it is at least a few trillion a year compared with the real estate business. It really seems small. At present, the cinema market is at most a few thousandths of the real estate industry. In the future, perhaps, it may grow to one percent. But in any case, no matter how lonely the real estate is, it will not be able to catch up with the box office and popcorn in the cinema market

Real estate development in a city may exceed the global box office revenue

Wang Jianlin, who does big business. Although I know that the theater chain makes money. But after selling it, I don't regret it. After all, the cinema chain will occupy Wanda's resources and funds, as well as the group's energy. And withdrawing from this field that is not Wanda's specialty may make more money.

However, from Wang Qinian's point of view, Wanda may have lost a lot, and Wang Jianlin will never know that the market value of Wanda Cinemas will reach 100 billion yuan in the future...... What is the concept of 100 billion market value, the market value of Vanke, the leader of the real estate industry in the future, will be more than 100 billion.

Although, after Wanda Cinemas was listed, the market value was 100 billion, and there was an element of speculation. But there are also factors that the cinema industry is really bullish, even in 2015, the cinema market is still continuing to soar at a rate of more than 30 per year

……

There will be new news competition in the press industry, and the small partner's acquisition of Wanda Cinema Line was once very lively, but after more than ten days, the news gradually cooled down. Although there are still some media outlets that have been slow to report on old news, the latest focus of public opinion has obviously been replaced by other news.

And Wang Qinian is also planning a new big news and big move

He has his eyes on the upcoming Double 11

"What holiday is November 11th?" Wang Qinian suddenly asked in the company.

"November 11th?" The executives of the small partner company felt inexplicable.

Quite a few, a few people replied: "It's Singles' Day, right?" ”

November 11th, a period when there was no special date and was not considered a festival, has been made up by Chinese netizens as a Singles' Day in recent years

The term Singles' Day is the beginning of the day.

However, in the future, this Double 11 has been operated by merchants from all walks of life to become the largest shopping festival in China, and even, it can be regarded as the day with the most goods sales in the world. The daily Christmas and other shopping festivals are also overshadowed by the creation of China's Double 11.

Christmas was originally an important religious holiday in the West, but it was not a shopping festival, but in the United States more than 100 years ago, under the collective packaging operation of shopping malls, after a hundred years of transformation, Christmas has become a grand festival of shopping mall promotion. Americans further spread this consumption habit to the world, and Christmas gradually became a traditional discount promotion holiday.

In the future, Double 11, a symbol of China's national strength and consumption power, has been created for only a few years, and it has surpassed the Christmas shopping season that has been publicized and operated for more than 100 years

Later, Double 11 became a weapon for Taobao and Tmall to kill all sides.

Wang Qinian decided to make Double 11 a shopping festival in advance

However, this festival is not only a traditional shopping festival, but also a festival for the integration of entertainment resources under the partners.

Around the concept of Double 11, the small partner company acted quickly.

Compared with the huge commercial resources of Tmall in later generations, the small partner group at this time is still much inferior in terms of commercial resources. But in terms of entertainment resources, it is far more than the later Ali system.

"November 11th, what is the holiday? Singles' Day? Singles' Day? Wrong, should you be out of singleness, do you want to be a bachelor for a lifetime, or do you want to be a happy person? Confess, it makes sense for a single dog to take off a single line, long live happiness little friend cinema line and Wanda cinema line, the movie ticket price is 11 yuan, and there are chocolates as gifts. ”

"Double 11 promotion Little Prince Supermarket online and offline discounts, the lowest price ever, the opportunity to miss no more"

"Double 11, VIP members of Little Partner Music Network ...... discount"

"Double Eleven, Ranger Network genuine stand-alone game discount, 1 yuan genuine, genuine game for you to play......"

"Double Eleven, the online game of the little partner, recharge 11 yuan, send 111 yuan coupons. Recharge 111 yuan, get 1111 yuan coupons, and movie tickets for small partner theaters. Recharge 1111 yuan, get 1111 months VIP monthly membership ......"

"Double Eleven, recharge the big promotion, recharge any amount of starting currency, and vote for a monthly ticket for any book, return the starting currency worth 1111 yuan to recharge more than 11 yuan, and give a movie ticket."

"Double Eleven, Friends Comic Network, recharge 11 yuan to get a movie ticket......"

"Double Eleven, annual membership of station B, 11 yuan. The lowest price ever, paid film and television anime are at your disposal. ”

Under a series of publicity, the entertainment aircraft carrier of the small partner group group entered the stage of crazy gold absorption before Double 11.

Although, it is not as exaggerated as the later Tmall Double 11, but after a lot of publicity. It's really November 11th.

The Little Prince Supermarket Group's online and offline sales exceeded 1 billion yuan a day, not to mention, and a number of product lines under the small partner have also consolidated their dominant position.

For example, on the day of Double 11, although the partner cinema line and Wanda cinema line made a concession of 11 yuan for movie tickets, as well as a large number of free movie tickets. But the effect is also very awesome, and within one day, more than 700,000 movie tickets under the partner cinema chain were sold. Although, due to the very favorable ticket prices, the box office data of the theaters under the little partner on this day was only more than 7 million. Compared with the total box office of 30 million in the country on the same day, the juxtaposition is outstanding, roughly about the same as the usual market share of the small partner theater chain, but it is only about a quarter of the national box office data.

But on this day, the total number of movie tickets sold by the cinema chain did not exceed 1 million, which means that, in fact, on the day of Double 11, seventy percent of the moviegoers across the country watched movies in the cinemas under the small partner.

This data broke out and shook the whole country at once.

On November 11, the number of domestic cinema audiences was about one million. Seventy percent of the country's movie audiences watch movies in the theaters under the umbrella of friends"

"The little partner is testing its energy and appeal, and it has been proved that its attraction to the audience is even more than the sum of other film companies, especially many consumers who have not walked into the cinema to watch movies all year round, and are attracted to the cinema by the small partner company for sports theater" to be continued.

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