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During the excitement period of Double 11, the group operating income exceeded 2 billion yuan in a single day. Pen ~ fun ~ pavilion www.biquge.info

Of course, this data is not only the income of the cinema chain, even if the box office and "popcorn" are added, the revenue of the cinema chain is only 20 million yuan on this day. Although with a daily income of 20 million yuan, it is indeed a hegemon in the cinema market, but within the small partner group, it only accounts for about 1% of the revenue on the day of Double 11.

This is not to say that the business of the cinema chain only accounts for one percent of the company in normal times. In fact, in normal times, the revenue of the cinema chain is generally more than one-tenth of the normal revenue of the small partner.

To put it simply, the Double 11 promotion is more to attract consumers to spend in advance, or overdraft consumption, and lock the amount of money that will be consumed in the future in this time period. Thus creating a myth, and at the same time, it also hit the competitors of the small partner company.

You must know that since consumers have overdrafted consumption under the small partner, competitors will also feel the bitter fruit of the short-term weakness of the consumer market in the future.

The biggest source of income for the company on this day is the income from online game recharge, and on this day alone, gamers have recharged 1.2 billion yuan, which is at least 20 times higher than usual! Although the game business of Xiaodi Group is currently the first in China, its daily operating income is roughly about 60 million yuan. However, on the day of the man-made festival of Double 11, the collective promotion of popular games under the partner made some players who were originally paying to spend in advance, and also promoted some players who usually do not recharge. Take advantage of the big promotion when it's cheap, step up to top up game coupons and buy some favorite paid items.

At the same time, other products under the partner - such as mobile phones, e-books, routers, books, records, clothing, etc...... Countless kinds of products, together on this day, broke out an unprecedented promotion, resulting in a promotional miracle on this day!

The whole Little Partner Group and the Little Prince Supermarket Group are two giants with very close origins. On this day, they joined forces to create nearly 5 billion yuan in sales!

With the passage of Double 11, the two major groups can be said to have become famous in a fight, which has opened the eyes of domestic and foreign enterprises! Many people are beginning to realize the energy of Singles' Day and are trying to use Singles' Day for promotions next year.

However, the partner company has been vaccinated and registered a bunch of patents related to Double 11, although. It may not be able to plug the loopholes for all merchants to use Double 11 for publicity. But. The small partner's move is to declare the sovereignty of the "Double Eleven". In the future, no matter what merchants engage in promotions on Double 11, people will pay more attention to the Double 11 of small partner companies because of their preconceived impressions.

"This year is an economic downturn, and we are Double 11, which has brought some bright spots to the economy. Next year, our partner companies will unite more enterprises and merchants to share the big promotion feast of Double 11. Of course. For consumers, our goal is also to provide the lowest price of the year, so that many products are promoted on this day, and the profits are concentrated on consumers. After Double 11, Wang Qinian said in an interview with the media, "Next year's Double 11, our goal is to at least double, so that in a broad sense, that is, our company unites many partners." On this day next year, more than 10 billion yuan of goods will be sold! ”

This domineering propaganda. It made many domestic enterprises gasp.

Tens of billions of dollars in sales a day, how terrible is the number. In fact, as long as there is 10 billion revenue a year, it can already be among the top 500 domestic enterprises! One day's sales, top 500, such a goal, it doesn't seem to be bragging.

After all, this year's small partner company and Little Prince Supermarket, the sales of the two giants, combined, are about 5 billion yuan!

……

Of course, the amazing sales miracle of Double 11 has not only brought brilliant sales figures, but also amazing profits.

For example, the most astonishing game business, 1.2 billion yuan recharge, at least 1 billion yuan gross profit. After removing all kinds of copyrights, taxes and operating costs, there is at least 600 million net profits!

600 million net profit is such a frustrating data, you know, this back to 03 ~ 04 years or so, this data is equivalent to the profit of the "Legend" known as the money printing machine for a year!

Even in 08, the revenue of "Legend" was overtaken by many games, but it is still the top ten "money printing machine" in China's online game industry, but the net profit in a year is only this number.

In other words, the small partner company roughly has to be worth the profit margin of the more well-known operator Shengda Games in the game market for about a year in one day. Well, the profit margin of "Legend" is about the same as that of Shengda at this time. Shengda's revenue scale is not bad, but because many games are agents, and because it has invested in a lot of projects that do not make money, it has caused internal profits and losses to be offset, and the projects that can really make money effortlessly are about only old games such as "Legend".

In essence, the success of Shengda has always been inseparable from the luck of "Legend". "Legend" has been eating the old book since 02, at least for more than ten years, no one knows, this old book can only be eaten that year! In terms of evergreen profitability, "Legend" is indeed a wonder. The quality was not the best from the start, but the results were legendary. From the 2D era, it has been through to the later era of 3D games, browser games, mobile games, and so on. This game has always been alive, and it has always been alive and well, at least, before Wang Qinian is reborn, "Legend" can still attract money!

With the Double 11, the game industry began to hold an alliance meeting, well, Rao opened the alliance of small partner companies. That is, the anti-small partner alliance!

In terms of scale, Xiaoyou is indeed the largest game operator in China!

The early competitors, Shengda and Jiucheng, were limited in their own R&D capabilities due to their purely agency games, and were constrained by overseas game development companies. In the future, these who started by relying on agency games will gradually decline due to the uneven distribution of spoils with partners.

And domestic game companies such as Kingsoft and Perfect started with independent research and development, but because of the lack of cheap traffic import. Even if there are fist products, they are not enough to dominate the rivers and lakes.

Giants such as Tencent and NetEase, relying on their own Internet traffic advantages, have indeed developed very rapidly in the game market. However, these giant games have not formed a numerical advantage, relying on a small number of independent research and development and agency games, and have not surpassed the scale of small partner companies.

A few years ago, my friends relied on templated production of cheap online games, and mass-produced more than 100 games a year. Even for these games, most of them were quickly shut down before the closed beta period was over. But every year, there are also some games of average quality, but they can survive. These cheap games are mainly to attract fast-food players who don't have many requirements for game quality, and the main focus is on free and RMB props, which are the fastest way to collect money. These routine games, which are not very long-lived, were really profitable in the past few years!

Of course, the partner company is not for profit, specializing in the kind of third-rate garbage games. Some high-quality games with a long development cycle will also withdraw several times a year.

In addition, the partner company is also gradually acting as an agent for some other companies' games, in order to consolidate the market share of the partner company.

It operates more than 500 games like a grocery store. The small partner company firmly occupies the dominant position in the game industry.

However, Wang Qinian has long realized that it is now an era when traffic is king, and Internet giants with traffic will become the biggest competitors of small partner companies!

For example, Tencent!

In recent years, Tencent has targeted the game business, because the game business is the easiest to disguise Tencent's traffic. On the rivers and lakes of China's Internet, in terms of traffic and the number of active users, it seems that no one is Tencent's opponent!

Tencent has found that online games are the easiest business to turn traffic into profits, so it has developed its online game business by leaps and bounds in recent years.

In the past, Tencent didn't find a fist product, but now it's different, Tencent has found two fist products - "CrossFire" and "Dungeons and Warriors"! (To be continued~^~)