0140 Direction of Ctrip.com (M)

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Zhai Yue sorted out the strategic plan he heard from Song Chen and printed a few copies, and then asked his secretary Liang Jing to distribute it to his subordinate colleagues. After a month of recruitment, Ctrip has also completed its own personnel portfolio, namely Executive Officer Zhai Yue, Xi Operations Officer Cheng Yang, Executive Director and Chief Financial Officer Huang Yaoxuan, Human Resources Director Lei Yang, and Xi Technical Officer Shen Peng.

Thirty-three-year-old Cheng Yang was the biggest surprise from Ctrip.com, having worked for CYTS for 12 years and has a wealth of management experience. At the end of last month, Chenxing Company received a sky-high investment from Son Zhengyi to make Cheng Yang full of interest in this company, and when he heard that Song Chen "did not do business" and founded the business unit of Ctrip.com again, the ambitious Cheng Yang made the same decision as Yao Hua and chose to resign! On the same day, he drove his Volkswagen along the long National Highway 1O4 (the first high highway in Dongou City is still on paper) to Dongou City.

It can be imagined how surprised Zhai Yue, who was thinking about the so-called senior talents in the travel industry in Song Chen's mouth, to see the other party!

Huang Yaoxuan is different. He is the representative of the board of directors dispatched by Sequoia (China) Capital, and has previously served as the secretary of Sequoia China cFo, and has senior financial and investment experience.

Lei Yang belongs to another local management talent in Dongou City, who has served as a personnel manager in the manufacturing industry for a long time, and has rich experience in managing thousands of people.

Shen Peng joined Chenxing Company at the beginning of March, but he had been working in Baidu's technical development department before, with outstanding ability, and was deeply impressed by Zhu Tiejun, and was later recommended by him to Zhai Yue as a technical officer.

"Whether it is the Chinese capital market or the international capital market, they recognize my excellent performance in the online economy, but they do not recognize the distraction of my rapid expansion of business in just three months!"

Song Chen, who is a "good teacher", once again stood on the podium to explain his strategic planning for the company to the senior executives of Ctrip, who had just been established.

"If a company wants to be successful, it needs to be focused! I know! Song Chen nodded Huang Yaoxuan in the void, and saw that the other party nodded towards him, "That's why I will hand over the main operation of the company to you, because you are professional, focused, and concentrated, which is an indispensable condition for building a modern large company!" ”

"However, out of some self-confidence, you must follow my command in the direction of the company's strategic development!"

The conference room was surprisingly silent, just looking at the twenty-year-old Song Chen, as if he wanted to see through the source of his confidence. Zhai Yue, who was sitting in the first position on the right, looked at his beloved man with a smile: Song Chen, who expounded his ideas and opinions in front of the elites, became extremely handsome and charming, this is the man she admires and loves!

"To understand the strategic direction of Ctrip.com, we must first understand my expectations and positioning for Ctrip: to provide customers with a full range of travel solutions for 'hotel air tickets and travel routes'! Unlike travel service companies such as IAC in the United States, Ctrip not only needs to do a good job in website information consultation and service, but also actively return to the traditional business of the tourism industry. In a nutshell: the materialization of a web company! ”

Mouse cement? Huang Yaoxuan's eyes flashed, and he was convinced. Originally, Song Chen thought that he was just a person with extraordinary insight into the Internet industry, but now it seems that his understanding of the industry is no longer limited to the Internet, but the "vacuum zone" where the Internet and the real economy are combined - an investment direction with amazing benefits.

The executives were thoughtful, Song Chen smiled slightly, and then said: "Understand the positioning and direction of Ctrip, then the use of 10 million US dollars is well established!" Don't look at this 10 million dollars is a lot, in my heart it is far from enough! This is just Ctrip's first round of investment, so we have to be targeted! And unlike Alibaba and Chenxing Network, the lack of Internet infrastructure in China makes us have to be more biased towards traditional industries in terms of strategic investment. ”

"It is a fast online reservation service company, which was established in November last year! In half a year, it has become nearly 4,000 effective members, and more than 300 hotel companies have joined the club, and it is growing at a rate of 3o% every month, making it a leading enterprise in the hotel reservation industry! Cheng Yang did not hesitate to briefly say the information in his mind, "It is the earliest and largest telephone reservation center in China, and it is also a company that uses 8oo free phone to provide customers with hotel reservation services!" Because of its early advantages to successfully guide the entire industry exhibition, so it is called the 'modern Express model'! ”

Nodding, Song Chen looked at Huang Yaoxuan and said, "Originally, we could also enter the industry, we have funds but no talents, so the best way is to let the resources of competitors be used for our own use." Director Huang, how much capital is needed to acquire such a company that has only been established for half a year? ”

Huang Yaoxuan was very cautious, he replied: "I have heard of the company Hyundai Yuntong, but I have not specifically evaluated his company, but since Hyundai Yuntong is the industry leader and the scale expansion is amazing, the difficulty of its acquisition has undoubtedly increased significantly!" ”

Song Chen nodded at him and said: "The first task of Ctrip Travel Network at the moment is to acquire Hyundai Express, let Sequoia Capital take the lead for us, and it is best to negotiate the results within two months, with you presiding!" ”

"I see!" Huang Yaoxuan nodded cautiously.

"Second mission!" Song Chen first looked at Shen Peng, and then locked his gaze on Cheng Yang, "Director Cheng...... Forget it, I'll still call you Ayang, be kind! You can call me whatever you want, I don't care about these false names! ”

"Huh!" Song Chen suddenly changed the topic, making everyone stunned for a moment, and then showed a knowing smile.

"I can't ask for it!" Cheng Yang smiled, "Let's call Song Dong!" ”

Song Chen smiled and said: "You and Ah Peng can't be idle, you take the lead, and cooperate with the current travel series, magazines and other newspaper groups on the market to provide us with online travel content, Ah Peng, you are responsible for opening the website content, and try to use the current network facilities to optimize the entire website; Remember, I want the best and most foolish user experience, which is at least based on the fact that people who don't know how to use the Internet can read and use our website! ”

"Okay!"

After thinking for a while, Song Chen looked at Zhai Yan and said with a smile: "Ah Yan, you have to communicate more with the people of Chenxing Software!" Recently, Chenxing Software has recruited a lot of new people, so that they and the company's own technical department will be responsible for the development of a modern service system for you to use the network and call center, especially the customer management system, room management system and call queuing system! Also, how many hotels have we cooperated with Ctrip this month? ”

Zhai Yan pondered for a moment and asked, "Because you and Chenxing Holdings' fame are hot in China, plus C. {0,10}o.{0,10}m, so even with our Ctrip travel network has opened up a lot of situations, and there are currently more than 3,000 free registered users! There are only more than 60 cooperative hotels, distributed all over the country, and they all take the initiative to call in the hope of cooperation. ”

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