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In late July, although Zhang Yimou's "Ambush on All Sides" gradually declined at the box office, it still stood out from the crowd, dominating the summer file and winning the market championship for a second time. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Wang Qinian can only sigh - because it was taken by Zhang Yimou!

Therefore, even if it is filmed like that, the box office far exceeds that of the vast majority of directors. If it is filmed by another director, at the same level, the box office can be half of what it is now, and you can snicker.

Sitting on the mountain and watching the tiger fight, the small partner cinema line will make a steady share of money.

Yu Dong reported to Wang Qinian: "Boss, the release permit for Ning Hao's work "Crazy Stone" has been approved! ”

Although the cinema chain is much less risky than film investment, this is only defense.

The offensive of the film industry still depends on the film producer!

For example, the rise of Golden Harvest Film Company was not based on the cinema chain, but when the Golden Harvest Cinema Line did not have an advantage, it relied on batches of superstars such as Bruce Lee, Xu Guanwen, Jackie Chan, etc., to defeat the old rival Shaw Brothers and become the overlord of the Hong Kong film industry. But Golden Harvest is similar to the Shaw Brothers back then, and it is becoming more and more difficult to make money by investing in the movies filmed, so it can only rely on the theater chain to persevere.

Even, with the rise in housing prices and rents in Hong Kong, some theaters whose leases have expired can only ≦ lose money because of the renewal of leases, so they have to give up a large number of cinemas and only retain some flagship theaters that have purchased property rights.

Therefore, theaters are to be done, but if they lose the ability to make films, then there will definitely be no future!

"Oh, got it!" Wang Qinian's partner company adopts the content as king system for film production. To put it simply, it is to pay more attention to the work played by directors, screenwriters, and behind-the-scenes workers.

Instead of blindly chasing stars like other film companies. In fact, in many cases, celebrities are not the key to making good works. It's just that stars have box office appeal and publicity, which can stimulate the box office of the movie.

Speculators who value short-term box office results during their releases. Definitely only recognize stars. How expensive the investment in a movie is, it depends on the number of stars invited and how big the wrist is.

Wang Qinian definitely doesn't approve of this set, there have been more bad movies made by big-name stars over the years, as well as films that hit the streets.

The company wants to be sustainable. It's definitely not about how many stars you have in your hands – it's about mastering channels and content!

Relying on a few stars in his hands to win the world is a short-sighted approach. The Hong Kong film industry has fully exposed that superstars are unreliable. Some superstars are only brilliant for a period of time, and after they are outdated, they no longer have box office appeal. More superstars have stiffened wings and will choose to jump ship or fly solo.

Only the control of the channel and the mastery of a strong content production mechanism are the most reliable.

The Hollywood film market is not built on superstars. Instead, it has achieved the ultimate in channel and content production capacity. In fact, because there are too many directors, screenwriters, and actors in Hollywood, the competition is very fierce, and the fall of any well-known figure will have a limited impact on the industry, but it will make room for others to take the top.

In terms of channel construction, Hollywood has cultivated the big market in North America. The entire North American market is enough to compare with the film markets of other countries in the world combined. It can be seen that the United States is building local film channels. What a success. Because of the success of channel construction, it has provided fertile ground for the development of the American film industry.

As for the production of film content, it is necessary to carry out the survival of the fittest under an effective competition system in the box office market. Huge market, countless outstanding talents compete together. Whoever can't do it will be eliminated, and let the better ones come out. Under the system, superstars may be out of fashion at any time, but the market has been innovating, and there is a steady stream of new people rising. This is a more reliable mechanism.

In terms of cinema investment, it is a channel, and as the small partner cinema chain has more and more screens and seats, the influence on the film channel is naturally increasing day by day.

And content production does not rely on celebrities, but on many filmmakers who love movies and have room to grow. At present, there is no system of one brother and one sister in the small partner company, and everyone is fair competition and fair entrepreneurship. While the small partner company gives people who have proven their achievements room for further growth, it also continuously increases the support for newcomers to form an echelon system. If there is an old man who is no longer good, then he will be replaced. If there are some job-hopping with stiff wings, then it is just to make room for some up-and-comers who want to prove their abilities.

Of course, in addition to the opportunities given to them by the company, rising stars must also have talent, and people without talent may invest a lot of resources and prove that their previous investments have been wasted.

Someone with that talent may be given some opportunities and will soon be able to rise!

Wang Qinian knew that Ning Hao was the kind of person who could prove his genius with a little resources. From Ning Hao's dedication to movies, his strictness of the camera, and his very thorough grasp of the audience's taste, it can be known that he was born to be an excellent director who wants to enjoy the cheers of the audience.

is different from Wang Qinian's prescient cheating, Ning Hao is completely a director who groped and realized by himself. Even if there is no Wang Qinian to lift his shoes, he will succeed sooner or later.

But with Wang Qinian's support, Ning Hao's success will obviously be faster. At the same time, bundling Ning Hao's success with the success of the partner company is also Wang Qinian's purpose!

……

Summer 2004. It was much more lively than expected, and "Ambush on All Sides" and "Spider-Man 2" each accounted for a large number of fans. Some Hong Kong films also have their own markets, and this year's market is obviously much more lively than last year and the year before last.

Although the small partner company is bored to invest in the construction of cinema channels, it does not mean that the company does not attach importance to film investment. The crew of the 100 million yuan blockbuster "Painted Skin" has been formed and is being filmed in the western region.

"Dragon and Phoenix Fight", which is jointly invested with Media Asia, and "No Thieves in the World", which is co-invested with Huayi, are expected to be released in the second half of this year.

In addition, Chen Kaige's "Wuji" partner company also has investment.

In addition, Golden Harvest Film Company's "Sea Tiger 2" also has a share of the partner company.

It can be said that most of the more popular films in the current Chinese film market are mostly involved in the participation of small partner companies. Merely. The small partner company knows how to cooperate with others, turn opponents into partners, make money together, and share the cake and dividends of market growth together, rather than life and death.

Before such a big move, the little partner company will also have some appetizers!

When "Ambush on All Sides" sparked countless controversies in the market. The little partner company is a small-budget movie, and "Crazy Stone" was also released in a high-profile manner.

The reason why it is high-profile is a must!

Ning Hao, the director of "Crazy Stone", is still an unknown director. This film is his first commercial film, and for his partner company, even if "Crazy Stone" fails, it doesn't matter. But for Ning Hao, his debut in the field of commercial films cannot afford to be lost!

Originally. "Crazy Stone" was produced in 2006, and Andy Lau's "Asian Rising Star Director Program" supported some young directors and gave a group of young directors millions of yuan to make films. Ning Hao is one of them, and the script has been appreciated by Liu Tianwang. Therefore, I got an investment of more than 3 million yuan. As a result, the invisible willow inserted a dark horse at the box office.

"Crazy Stone" has become an absolute dark horse, Ning Hao, Guo Tao, Xu Zheng, Huang Bo and a bunch of people who appear in the film. They have become a group of people with the highest appeal in China.

And now "Crazy Stone" is invested by a small partner company with a budget of 5 million yuan. It is much more generous than the historical more than 3 million yuan. In addition, since the partner company has its own theater, there are more shows arranged.

But the opponents released at the same time are very strong - "Ambush on All Sides" and "Spider-Man 2" are sandwiched back and forth, and the situation is naturally not optimistic.

However, the small partner company vigorously advertised. Ning Hao, the director of "Crazy Stone", is second only to Wang Qinian's ghost talent in the sixth generation of directors.

At the same time, the promotional resources of the small partner company also made Ning Hao's starting point far more than other new directors!

"Director Ning Hao, you're a new director, right?" In an episode of Mango TV, the guest asked with a smile.

"It's not new. In fact, in the late 90s, I took a lot of music videos. Later, when I read Beiying and became the younger brother of Wang Boss, at that time, Wang Boss was already very popular, and after making money, I didn't forget to cultivate the future. At present, the easiest place for new students to get experience and job opportunities is the little partner company of Wang Boss! Ning Hao gave a thumbs up and said, "Many of the newcomers cultivated by the friends are loss-making, and some of the films are public welfare films, which are works that are exhibited by individuals and cannot be released and sold for money." But the small partner company invests at least 10 million yuan a year to support new directors in school to get the opportunity to get experience! So far, there are at least more than 15 directors in China, and they have relied on the cultivation of small partner companies to get the opportunity to debut! In terms of cultivation and advancement, the partner company is currently doing the best! ”

"Do you admire Director Wang very much?" The moderator asked.

"Yes! We all regarded Boss Wang as an idol, so before I graduated, I went to the guy's company to do chores, at first I could only write on the spot, assistant director, and then began to be a photographer and executive director. Ning Hao said with a smile.

"What are some of the films you've been a cinematographer and executive director of?"

"A lot, I wanted to get more opportunities to exercise, and when I needed to hire people, I ran to help. Of course, he is best known as a cinematographer and executive director in films such as "The Great Sage", "Jianghu" and "Youth Singing and Dance". Director Wang said at the time that I had talent and kept instructing. Ning Hao explained.

With his explanation, countless exclamations came from the show.

You must know that Wang Qinian's three blockbusters, box office results and influence, are still very amazing. Being able to be a cinematographer and executive director in these three films can be regarded as a mixed qualification.

At the same time, the audience also has a fuller understanding of Ning Hao's strength. I was also even more curious about "Crazy Stone", and I went to watch it one after another.

In addition, Wang Qinian, because he is busy with the company's strategy, has not had any new works coming out recently, so many viewers have rushed to the cinema to enjoy Ning Hao's face for the sake of Ning Hao as a photographer and executive director for Wang Qinian.

This movie, although not as good as the two blockbusters in the same period, is definitely a group of box office dark horses.

In the first week of its release, the box office of "Crazy Stone" reached 8 million yuan, and then, the new box office every day exceeded 1 million! (To be continued.) )

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