"But this tea is okay, I am willing to pay for thirty yuan. But no more, I don't want to. ”

"So, what about this kind of dragon well, sir?! How much do you think it should be worth?! A lady in an OL costume smiled and took out another box and handed it to the middle-aged man.

It's a beautiful box, all made of wood. The scenery of the West Lake is carved in relief, and when you open it, you can see the bright red satin wrap inside, and on top of the silk is the tea leaves contained in a bamboo tube with a simple root carving shape.

The middle-aged man looked at this tea and was in awe: "This kind of tea shouldn't be ordinary, right?!" Is this the best West Lake Longjing?! Not...... If it's this kind of dragon well, I think it's worth at least a thousand or more. Maybe higher......"

When a few of the old masters on the side heard this, they almost cried. Originally, the middle-aged man said that the tin can would be given thirty yuan, and they all thought it was okay. Although the cost is a bit high, thirty yuan is still a bit profitable.

But it didn't come to pass, the same quality of tea just changed the packaging. This middle-aged man felt that this tea was at least a thousand or more. And it's not the first time he's seen it that way. Several people pulled over from the side of the street saw it this way.

Even if it is the lowest price, they have given ↗ a price of more than 600 yuan for this beautifully packaged tea. As for the tin jars, they range from more than ten to more than fifty.

Now they know why Liang Sanping insists on making this kind of packaging, if they don't do it, they can't do it! The difference is too great. These packages, although costly, are relative to the price at which they were sold. The price of this package is simply not worth mentioning.

"What if it's 10,000?! Do you think you can get out?! "I don't know when, Liang Sanping came here. I saw him smile at the middle-aged man and ask in proficient Cantonese.

"Ten thousand?! I'll buy it! The middle-aged man looked at Liang Sanping suspiciously, and said categorically to Liang Sanping in the eyes of several masters who were extremely surprised: "I may not drink it myself, but it is very good to use it as a gift!" ”

"Packaging is a comprehensive reflection of brand concept, product characteristics, and consumer psychology, which directly affects consumers' desire to buy. We are convinced. Packaging is a powerful means of building a product's affinity with consumers. ”

But I saw the middle-aged man stand up and look at Liang Sanping and said softly: "Packaging, as a means to realize the value of goods and use value, plays an extremely important role in the fields of production, circulation, sales and consumption, and is an important topic that the business community and designers have to pay attention to." ”

"The function of packaging is to protect the goods, convey the information of the goods, facilitate use, facilitate transportation, promote sales, and increase the added value of products. As a comprehensive discipline, packaging has the duality of combining commodities and art. And the special packaging method of your tea with humanistic colors and cultural heritage makes me feel that it is worth 10,000 yuan. ”

As he spoke, the middle-aged man also asked Liang Sanping softly, "Excuse me." Is this tea for sale now?! I can see that this is what you want to sell next. I want to buy a box now, how about a box of 10,000?! ”

Liang Sanping laughed when he heard this: "You are really an interesting person, do you have time now?!" If so, we can talk. My name is Liang Sanping, and I haven't consulted ...... yet."

"My name is Shui Yu, Zhou Shui Yu." The middle-aged man stood up and shook hands with Liang Sanping, and said, "It's nice to meet you, I can see that you are very attentive to market research." That's it. Your product is already on its way to success. ”

"Borrow your auspicious words...... Liang Sanping smiled slightly, shook hands with Zhou Shuiyu and said, "This box of tea, if you want it, I'll give it to you!" When it's time to make a friend, if you have time you can come to the xx hotel tonight to find me......"

With that, Liang Sanping exchanged a few words with the middle-aged man and sent him away. After the middle-aged man left, the extremely old master surrounded Liang Sanping with great puzzlement: "Sanping! Didn't he say he wanted to buy it?! 10,000 yuan! Why don't you sell it to him?! ”

Lin Meng and Lang Mengcheng are also very puzzled, it is said that this is a good business! 10,000 yuan, they are full of stars when they think about it. That's all money. But Liang Sanping gave the tea to others without saying a word.

If it weren't for Liang Sanping, he would indeed be among them. With great authority, they must have jumped up and stopped it just now. But because the impact on them was too great, they didn't dare to stop Liang Sanping from doing things lightly before they recovered.

"Because. This man is worth this box of tea. But Liang Sanping said with a smile: "How many of us here can say what he said about packaging just now?!" How many can understand the meaning of the packaging?! ”

Everybody stopped talking, and indeed they couldn't speak. Even they once objected to Liang Sanping's investment in packaging, but the reality completely defeated them. The importance that the people of Xiangjiang attach to the packaging is beyond their imagination.

"The packaging of the product is called the 'wordless salesman' and is an important part of the brand's visual identity design. A market survey shows that when housewives go shopping in supermarkets, they usually buy more than 45% of their budget due to the attraction of beautiful packaging. This shows the charm of packaging. ”

Liang Sanping invited these masters to sit down and whispered to them: "Packaging design has become one of the most important links in the production and marketing of modern goods. Excellent packaging and display of design concepts can quickly grab the attention of consumers and inspire consumers to buy products. ”

"Consumer demand for product 'packaging' to create new 'selling points', unique forms to strengthen the selling points of products, to attract the attention of customers. The same product, different forms will also create a different quality feeling for customers. ”

"Someone once did a real yàn. The same detergent was put into different forms of packaging and the consumer tried it, and they thought it was several detergents of different quality. This fact shows that the packaging form can play a role in highlighting the characteristics of the product, and the product in good form is an important factor affecting the customer's purchase. ”

These masters and Lin Meng have not received any business knowledge. But unlike them, Liang Sanping has not only experienced but also obtained a professional manager's license.

At that time, he not only received a complete knowledge of commercialization, but also a complete knowledge of business etiquette. He knows how to market a product, and he knows how to make these masters accept.

"Product packaging has an important position and role in modern marketing activities. Since the development and design of products and packaging are guided by market and consumer needs, designers must intervene in the market, incorporate packaging design into the background of marketing, and continuously enhance marketing awareness in all aspects of packaging design. ”

Liang Sanping patiently explained to several masters, and it was not only these masters who listened to his explanation. At the same time, there are Lin Meng and Lang Mengcheng, they only heard how powerful Liang Sanping is before. I really saw it with my own eyes this time.

Now Liang Sanping doesn't have time to feel the admiration of these two young people, he is now more explaining to these masters, and at the same time feeling the importance of packaging.

In a modern society where people's living standards are improving day by day, countless products flood supermarket shelves, and a few of them show that if consumers can't find what they're looking at in less than 6 seconds, then they're going after another goal. Therefore, in a very short period of time, the first thing that can attract consumers' attention and affect consumers' psychological changes is the color of the packaging.

The unique packaging design color can stimulate the consumer's sensory organs, thereby attracting the consumer's attention and making them interested in the product.

"Everyone has heard the story of buying and returning pearls since childhood, and this fable is to the effect that in ancient times, after a man bought jewelry, he only took the coffin, that is, the box. And returned the beads to the seller. ”

"Its main meaning is to reveal to people the ignorance of the buyer, and to satirize the stupid people who do not know the importance and have shallow knowledge." saw Liang Sanping looking at everyone, and said softly: "But I think the significance of this story is not only related to this. ”

"Subjectively, we may be the buyer's lack of knowledge, but objectively it must be that the material used in the coffin is excellent, or the workmanship is excellent, or the pattern is exquisitely decorated, otherwise the buyer will not be able to put it down, that is, if the workmanship of the box is not quite excellent, it will not make people have the idea of abandoning the basics."

"The original box can be replaced by today's noun packaging, the beads can be called products, and buying and returning the beads is not so much the failure of the person who bought the beads, but the success of the manufacturer. In other words, the success of the packaging and its designers. ”

saw Liang Sanping smile and said: "Therefore, this story can also be seen as the success of the packaging and the failure of the product." The main body of his sale is supposed to be the product, but in the end, it is the box that is bought and finally needed. ”

Several masters didn't say anything, but Lin Meng and Lang Mengcheng hurriedly took out their notebooks and pens. recorded everything Liang Sanping said. In their opinion, these are real skills! It's something you have to learn.

"There are at least three conditions that should be met for successful packaging design. First of all, it is necessary to have professional design talents, which is the basic condition. Secondly, it is necessary to conduct extensive market research, which is consistent with the basic requirements of product design. ”

"Finally, it is necessary to apply the latest achievements in packaging technology to packaging design to meet the aesthetic and individual needs of consumers to the greatest extent." (To be continued......)