"Packaging, the outer garment of this product, before the production of the designer carefully designed, it is by no means as simple as printing a few words and trademarks on the red wrapping paper, but to take into account the sales object, the region and their ethnicity and hobbies, lifestyle, traditional habits and other comprehensive factors."

Liang Sanping watched Lin Meng and Lang Mengcheng's movements, but didn't say anything. He continued with a smile: "Therefore, packaging is a comprehensive science and technology involving mechanics, aesthetics, psychology, literature and art. ”

Secondly, from the perspective of consumption, the first thing consumers come into contact with when shopping is packaging, although it is not the essential requirement of consumers, but it can subconsciously stimulate consumers' purchase and promote the final completion of consumption through the unique artistic charm of packaging and decoration. Mediocre packaging design does not motivate people to buy, thus leading to the failure of consumption. ”

For enterprises, whether it is advertising bribery or brand strategy, in addition to the quality and reputation of the product itself, the focus of its strategy is mainly packaging, because advertising does not necessarily make consumers immediately realize the purchase behavior, and it is difficult for consumers to remember the name of the product and related information, and the important form of packaging to participate in enterprise competition is to include CI planning.

The product packaging in CI planning is based on a serialization effect, including the brand name, product name, explanatory text, physical image, decorative pattern, package segmentation and other constituent elements of the product, forming a series of packaging that is both unified and full of changes.

■ The establishment of a brand image, in addition to excellent trademarks, image design and advertising, mainly through the packaging design of guò products, can gradually leave a deep impression on customers in the market sales.

As far as packaging is concerned, the process of brand formation is: the enterprise → products→ high-quality → packaging successfully → the brand. It can be seen that the quality of the packaging of the product will directly affect the consumer's recognition of the product.

At the same time, the artistic treatment of packaging is also very important, which is directly related to the appeal of packaging to consumers. The designer's processing of graphics and other information in the packaging design integrates the emotions of producers, consumers and individuals, and such commodity information is easier to resonate and identify with emotionally.

It's not enough to have a brand image. With the gradual diversification, complexity and serialization of modern packaging consumer psychology, a brand must develop in the direction of serialization. Serial packaging, which is a company or a trademark brand of the same kind of different varieties of products, the use of a unified and varied standardized packaging design form, also known as "family" packaging design.

Hong Kong's Mr. Zeng Xianxiang founded the Goldlion brand series of products, initially from the tie to create a brand, and then successively launched the Goldlion series of products. In this way, customers can know at a glance that it is a certain brand of a certain manufacturer. So as to establish the credibility and brand-name product concept, so that the overall image of the product has a strong sense of impression, give a distinct impression, and never forget it for a long time.

Serialized packaging has two major advantages: one is to make the product famous, which is conducive to the crowd and the creation of a famous brand. The second is to play a role in expanding sales.

If consumers are satisfied with one of the serialized products, there will be a chain reaction of love and black, and trust the other products in the series, which is conducive to packaging promotion.

The ultimate purpose of any package is to help drive sales. On the shelves of self-selected shopping malls without the recommendation and introduction of waiters, the promotional function of packaging can best show its unique vitality.

The first thing a package does to people is the visual psychology, such as "Kodak" and "Fujifilm" give people a good visual impact, so that we have a deep impression of the product. This, coupled with the excellent quality of the interior, provokes customers to buy.

Often a good packaging is a good salesman and propagandist, which will bring people the enjoyment of beauty, make people like it and accept it. This invisibly plays the role of conveying information.

But Liang Sanping didn't say all of them one by one, because if you say too many things at once, everyone can't accept them on the one hand. On the other hand, it will also lead to confusion in thinking. Let's take it one step at a time. There's no way to digest it if you say too much at once.

asked Liang Sanping to take them around like this, and everyone had no objection to Liang Sanping's need to do a good job of packaging. Anyway, I asked Liang Sanping to do it. In fact, Liang Sanping also hoped to design a brand logo when he came to Hong Kong this time. No one knows better than him the importance of a brand logo for a business and a brand.

I had a meal with a few masters, and told Lin Meng and Lang Mengcheng what the main points of what I said today. In the evening, Liang Sanping went with Jiang Li to visit Li Jiacheng.

Li Jiacheng's home. It's not the first time Liang Sanping has come. However, some unpleasant things happened last time, and that incident also triggered the contact and confrontation between Liang Sanping and the Chen family. Until now, he has become an ally with the Chen family.

"Hahaha...... Pingzai, we have all heard about your affairs in Zhejiang Province! It's done well, our traditional culture should be carried forward more......" Li Jiacheng saw Liang Sanping, so he held his hand tightly and said, "Do it well." We're all going to get old. This world still depends on you young people! ”

Liang Sanping didn't dare to say that this old man had always taken good care of him. Even after he caused trouble in his family, he has always taken care of himself. This made Liang Sanping grateful.

The ship emperor was also in the study, and encouraged Liang Sanping with a smile. In the eyes of these old people, Liang Sanping is really a very good young man. Work diligently, reliable, and not publicity, not arrogant.

Even now, he remains humble in front of himself and others. Never boasted about anything. These are very appreciative of the elderly. This appreciation quickly translated into support.

In today's study, Li Jiacheng made a bubble of tea for Liang Sanping with a smile. As soon as Liang Sanping drank it, he knew what kind of tea it was. This is a single fir from the phoenix single fir in Chaozhou.

People who do tea business often have a saying in the circle, saying that those who sell tea don't want to make money from Teochew people, and wherever they go, they only drink tea from their hometown.

This is really an old tradition of Teochew people, who love Teochew tea. Even if they go anywhere in the world, they will carry their hometown tea with them. Therefore, the unity of the Teochew people is not unrelated to this tea-drinking habit.

The favorite drink of Chaozhou people is the single fir produced in Fenghuang Town, Chao'an, Guangdong, which is divided into three grades according to the quality: Phoenix single fir tree, Phoenix Langcai, and Phoenix Narcissus. The single fir tea variety comes directly from the neighboring Anxi, but after geographical and climatic changes, it has a unique mountain charm character.

Although there are also spring tea and autumn tea, only winter tea is the most beautiful. The best of winter tea is called "snow flakes", which is a typical "bitter first and then sweet", and it must be felt while it is fresh.

"The Japanese have a tea ceremony, and we Chinese have it. Their tea ceremony is unique, but I always feel that our tea ceremony has that charm that belongs to us. Li Jiacheng smiled and said to Liang Sanping: "So, if you make tea." I want to work with you. Open some special tea houses in Japan and perform our own tea ceremony! ”

The tea ceremony belongs to the oriental culture. The difference between Eastern culture and Western culture lies in the fact that Oriental culture often does not have a scientific and accurate definition, but relies on individuals to get close to it and understand it with their own understanding.

As early as the Tang Dynasty in China, there was the word "tea ceremony", for example, in "Feng's Wenjian Ji": "Because of the theory of Honggradual, widely polished, so the tea ceremony was popular." Liu Zhenliang of the Tang Dynasty also clearly stated in the Ten Virtues of Drinking Tea: "Tea can be the way, and tea can be Yazhi." ”

Although the term "tea ceremony" has been used for more than 1,000 years since the Tang Dynasty, it has not been used in reference books such as "Xinhua Dictionary", "Cihai" and "Etymology". So, what is a tea ceremony?

The Japanese regard the tea ceremony as the crystallization of Japanese culture and the representative of Japanese culture. In recent centuries, there has been an endless stream of people in Japan who have been working on the time of tea, and it is only in recent years that scholars have begun to define the tea ceremony based on long-term practice.

In 1977, in his book "The Aesthetics of the Tea Ceremony", Mr. Tanigawa defined the tea ceremony as the art of performing through the medium of bodily movements. It contains four factors: artistic factors, social factors, ritual factors, and spiritual factors.

Mr. Shinichi Hisamatsu believes that tea ceremony culture is a comprehensive cultural system that takes the opportunity of eating tea, and it is comprehensive, unified and inclusive. There are artistic, moral, philosophical, religious, and cultural aspects, and at its core is Zen.

From a historical point of view, Mr. Kumakura proposed that the tea ceremony is an indoor art. Art can make humanistic culture unique to an artistic group, which can achieve the purpose of cultivating people's sentiments and perfecting their personality through the cultivation of the human body.

In fact, defining the tea ceremony is a thankless task. The characteristics of tea ceremony culture itself are exactly what Lao Tzu said: "Tao is Tao, very Tao." At the same time, Buddhism also believes that "the Tao is understood by the heart".

If we have to define the tea ceremony, and treat the tea ceremony as a fixed and rigid concept, we lose the mystery of the tea ceremony, and at the same time limit the imagination of the tea people, and dilute the mystical feeling that arises when the soul is used to realize the Tao.

"We are fundamentally different from the Japanese tea ceremony." But Li Jiacheng said to Liang Sanping with a smile: "Japanese scholars summarize the basic spirit of the tea ceremony as 'harmony, respect, purity, and silence'. Tea is the four truths, four rules, and four rules of the tea ceremony. ”

Liang Sanping nodded to indicate that he knew this, and after being reprimanded by Chen Qian. When he went back, he began to check the information, but fortunately, Jiang Li's relationship network was not weak. Soon he found information from all sides, in which Liang Sanping also learned the difference between the Japanese tea ceremony and the Chinese tea ceremony. After all, if you want to do this business, you must have some understanding of this industry. (To be continued......)