In December 2011, it was the peak season of the Chinese film market - the Chinese New Year. Pen, fun, pavilion www. biquge。 info

Of course, the Chinese New Year file is mainly a competition for domestic blockbusters, because during this time period, domestic theaters tacitly reduce the number of screenings of Hollywood blockbusters, so as to avoid impacting the box office data of domestic blockbusters.

Therefore, the Lunar New Year stalls will produce the annual domestic film box office champion, and the annual total box office champion will be produced. Basically, the results of the Chinese New Year also determine the annual performance of many film and television companies. Many powerful film and television companies are betting on the Lunar New Year stalls, trying to eat the fattest meat of the year through the Lunar New Year stalls.

Like the small partner company, it covers the upstream and downstream of the industrial chain, and all the companies that operate film and television investment, production, distribution, cinemas and brokerage business. It is easy to become the biggest winner of the Lunar New Year, after all, any blockbuster that wins the championship in the Lunar New Year, the partner company can at least earn a part of the profit of theatrical distribution. If the film and television box office sold well, then it is equivalent to eating up all the profits from production, distribution and theatrical screening.

In addition, the partner company also has many advantages that film and television giants do not have - film and game linkage, some blockbusters, while still filming, games are also being produced simultaneously. After the movie came out, the game also took the opportunity to go on the market, making full use of the topicality brought by the movie to guide traffic to the game.

Even, some film and television works are developed together with film and television, books, music, games, comics and peripheral goods, so as to turn the simple film and television business into a super IP spanning countless fields!

The "Dragon Gate Flying Armor" invested and produced by Tsui Hark Studio is the main fist product of the small partner company for the Chinese New Year this year.

The production budget of the film itself reached 160 million yuan, which is already a very high budget in domestic films.

At the same time, there is also a budget of 60 million yuan for the production of the mobile game of the same name of "Dragon Gate Flying Armor".

Movies, mobile games, all of them can be called big productions!

"I watched the sample film of "Dragon Gate Flying Armor", and I feel that the style of "Dragon Gate Inn" has been retained. It was a very good movie, though, that did not exceed expectations. But in terms of domestic affairs, it is definitely a work of sincerity. Wang Qinian smiled at Tsui Hark, "However, in terms of box office results." I feel a little hanging, maybe not as good as "Jinling Thirteen Golden Hairpins"! After all, the arrangement of the number of theater shows of "Jinling" may be more than double that of "Dragon Gate Flying Armor"! ”

Tsui Hark said with a wry smile: "Compared with the box office, the probability that I can beat Zhang Yimou is definitely not large." ”

"Don't be discouraged. "Jinling" I personally think that the box office may be good, but it overdraws Zhang Yimou's box office appeal. Wang Qinian said with a smile, ""Dragon Gate Flying Armor" may be a work that restores the audience's confidence in you for Director Xu! What's more, "Dragon Gate Flying Armor" is not just a movie, it is a super IP! If it can bring millions of players to the mobile game, the movie will win or lose at the box office, for the overall investment. It just doesn't matter! ”

Zhang Yimou's "Jinling Thirteen Golden Hairpins" and Tsui Hark's "Dragon Gate Flying Armor" are the main domestic blockbusters in this year's Chinese New Year file.

Of course, the domestic media prefer to report on Zhang Yimou, because he has won more international awards. Tsui Hark started with commercial films, and in the eyes of mainstream media people, he can't get into the hall of elegance.

To put it simply, part of Zhang Yimou's box office appeal is his personal ability, at least. He has more opportunities to improve his abilities than ordinary directors. But it's more about winning awards, and the aura of the media touting it for decades.

The director of a commercial film is a step behind in terms of free media publicity. Those media reporters who are young literary and artistic. In addition to taking money to write articles, what I take the initiative to report is that I feel "forced", and the public does not like to read the subject too much. If the public likes it, the literary and artistic youth can't like it, otherwise, there will be no forced qualifications. Drops.

Of course, there are also some directors who can not only please ordinary audiences, but also make literary and artistic young people like them. That is to say, to achieve both elegance and vulgar appreciation, for example, Stephen Chow!

It is to kill the public and the minority. The general public laughs very happily when they watch his movies, while the literary youth is the connotation behind the in-depth analysis. Even, the connotation that the director himself does not know has been read and understood by these literary and artistic young people.

……

December 15, 2011, same day.

"Jinling Thirteen Golden Hairpins" and "Dragon Gate Flying Armor" were released at the same time on this day, and they started a ring match.

And on this day, the media almost swarmed to report "Jinling Thirteen Golden Hairpins". Although "Dragon Gate Flying Armor" is a blockbuster with a budget no less than "Jinling", the media has obviously ignored it.

The same is true for theaters, on the premiere day of "Jinling Thirteen Golden Hairpins", more than 1,000 theaters, more than 5,000 screens, and 30,000 screenings in one day.

And the number of theater screenings of "Dragon Gate Flying Armor" on the day was only 11,000, which is very much compared to other movies. But compared with "The Thirteen Golden Hairpins of Jinling", there are too few theaters.

Even though the difference in attendance between the two is not large, the difference in the box office on the first day is very large!

As expected, "Dragon Gate Flying Armor" produced by the small partner company is far inferior to "Jinling Thirteen Golden Hairpins" at the box office. But for the thing "Jinling", Wang Qinian privately commented, I'm bah!

These three views are not correct, this is inferiority, a big poisonous weed that integrates fruit powder, petty bourgeoisie and comprador thinking, and businesswomen do not know the death of the country and other toxins.

No matter how good the packaging is, it is still a big poisonous weed.

It is enough to show that superficial petty bourgeoisie in other historical backgrounds, and as a result, the Nanjing Massacre is filmed as such a thing in the historical background.

Comparatively speaking, "Dragon Gate Flying Armor" is much inferior at the box office, but in Wang Qinian's opinion, this kind of outdated martial arts film is still much cute.

Compared with the three views, Tsui Hark may be much more positive than Zhang Yimou and other domestic directors. After all, Tsui Hark once filmed the "Once Upon a Time" series, where the understanding of history is deeper than the so-called profoundness of many big directors in China, I don't know how many streets higher.

The box office of the two films in the first week was 210 million yuan for "Jinling Thirteen Golden Hairpins" and only 90 million yuan for "Dragon Gate Flying Armor".

But as more and more viewers watched the movie, the audience's response was different. "Jinling" brought infinite disappointment to the audience, and although "Dragon Gate Flying Armor" did not exceed expectations, at least, it did not surpass "Dragon Gate Inn".

But compared with "Jinling Thirteen Golden Hairpins", the audience is still full of good feelings for "Dragon Gate Flying Armor" in the same period.

On the Internet, many viewers began to complain: ", this is the work of the great director Zhang Yimou?" It's unbelievable that Zhang Yimou made such a thing. In the context of the Nanjing Massacre in "Thirteen Golden Hairpins", a group of ** was filmed, and handsome foreigners were in love with each other. There are also fruit fans, foreign missionaries are tall, even the Japanese devils, also Nima's, do not forget to whitewash them in the plot, what devils also have good people who embody what willfulness and complexity. Go meet your big-headed ghost, kneel and lick and beautify the thinking of foreigners, the portrayal is too profound! ”

"Originally, I didn't know what a big poisonous weed was, but I understood it after reading "Thirteen Golden Hairpins". In addition to making the movie picture very beautiful, what else does Zhang Yimou have? ”

"Everyone supports "Dragon Gate Flying Armor", a director like Tsui Hark should get a higher box office than Zhang Yimou! Even if it is not for "Dragon Gate Flying Armor", we should recall that the previous "Huang Feihong" series, "A Chinese Ghost Story", "Dragon Gate Inn", and "Smiling Proud Jianghu" have moved us, yes, these former classics, even if they are now, are still classics, and they have exploded a bunch of blockbusters that I don't know what they are. ”

"Thirteen Golden Hairpins" was so disgusting that after the first week, the box office began to plummet.

And "Dragon Gate Flying Armor" began to gradually close the box office gap with "Thirteen Golden Hairpins", and in the third week, even "Dragon Gate Flying Armor" snatched back the box office championship.

After the two movies were drawn, "Dragon Gate Flying Armor" showed a good catch-up momentum in the next few weeks.

However, it was due to the gap in the first week, coupled with the unfairness of the number of theaters. Zhang Yimou's number of theater shows is obviously twice as many as Tsui Hark. "Thirteen Golden Hairpins" has nearly 600,000 performances, while "Dragon Gate Flying Armor" has only 300,000 sessions.

Therefore, in the final box office data, "Jinling Thirteen Golden Hairpins" got a box office of 610 million yuan. "Dragon Gate Flying Armor" is 560 million yuan.

Although, on the box office data, "Jinling Thirteen Golden Hairpins" won, some famous audiences and industry insiders know that if "Dragon Gate Flying Armor" and "Jinling Thirteen Golden Hairpins" are given the same number of theater screenings, then the box office rankings of the two movies may be rewritten! (To be continued.) )