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A Boeing 787 landed safely at the capital airport, and Wang Qinian and other passengers had just stepped off the plane. Pen & Fun & Pavilion www.biquge.info

The media reporters who had "ambushed" the airport in advance had already surrounded them.

Wang Qinian secretly said that it was not good, but it was too late!

"Mr. Wang Qinian, why did you invest heavily in the Japanese Internet industry, especially Japanese mobile games?" A reporter broke through the barrier, came to Wang Qinian's side, picked up the microphone and asked.

Wang Qinian's trip to Japan, in addition to promoting hardware products such as mobile phones and tablets, is more about the layout of the mobile Internet entertainment industry.

It will take time for comics, novels, and music to see scale.

However, the "fast heat" characteristics of mobile games can be seen in a month or two after they are launched. As a result, it has played a role in fighting cattle across the mountain, and the reflection of the Japanese market has been transmitted to the country.

In the domestic media, news related to mobile games has been heating up rapidly.

And the little partner company in the Japanese market, the first crab that sold well in mobile games, also attracted the attention of domestic media!

"Internationalization is a very realistic need, our small partner company has developed to such a large scale today, can't it always nest in China, right? You need to find food all over the world, grab food, and participate in the market competition of the whole world, right? Only by opening up the international market can we gain greater room for growth, so that our new and old shareholders and employees can continue to receive growth dividends. As for choosing the Japanese market as a breakthrough, because, in Asia, in addition to our own local Chinese market, the Japanese market is a very large market, with a population of 127 million, or a developed country. As for the choice of the Japanese mobile phone market, it is based on my judgment of the timing of entry, Japan's 3G network has been popularized, touch screen mobile phone users are about to account for half, and the foundation for the blowout of the game market has been established. If you don't seize the market, it may be too late. I don't know about other Japanese Internet projects, but mobile games are definitely fine. In the next five years, Japan will be the world leader in the mobile game market. More promising than the markets of Europe and the United States. More and more reporters came around, and Wang Qinian knew that he couldn't hide, so he accepted the interview and said a few words.

"Our domestic mobile games, but there will also be a future?" The journalist asked.

"The infrastructure is not working for the time being. It was only in '09 that we popularized 3G networks on a large scale. At present, the construction of base stations continues to be invested, and operators can only recover their costs after many years, so the network speed in many areas is not too fast, and the cost is relatively high. This restricts the development of the current mobile game market in China, and it will not reach the level of Japan for the time being. When 3G and 4G networks become the mainstream, operators' equipment depreciation is almost over, the cost is recovered, and the traffic fee is gradually reduced. Mobile games should be more promising than in Japan. Compared with mobile games, it eats more traffic, and I personally think that social apps should be very promising. In five years, the Internet applications that are most likely to explode in China should be social. I think at least seven or eight of the top 10 Internet applications in the world in the future should be social applications. China's social apps, there may be 5 platforms that have become the most used in the world. Wang Qinian said confidently.

In fact, the high cost of traffic has a lot to do with the huge investment of operators and the failure to return the cost. For example, for the promotion of 3G networks, the three major domestic operators add up to an annual investment cost of hundreds of billions of yuan, which is not over in one or two years. Such a huge investment is needed every year. After the investment, it must be earned back with all the principal and interest, and then the remaining infrastructure can be used for more than ten or twenty years, and after that, there is no need for too much investment, only basic maintenance. That's when the cost comes down.

Just like the early days of broadband, the cost of Internet access was sky-high at the beginning, and the speed was slow to death. But then over the past decade, the speed has gradually increased, and the cost has gradually come down. Essentially, it is because a lot of the investment in broadband networks has been depreciated, and the completion of depreciation means that the original investment cost has been deducted. After that, the invested infrastructure can continue to be used, and at this point, the cost is already very cheap, even if the cost of online is reduced and the speed of the Internet is increased. In essence, in the broadband sector, it is still possible to make more profits than before.

Other factories are the same reason, the depreciation of the production line of the old product is completed, and the price can be reduced on a large scale to suppress competitors. The new production line manufactures the latest products, and the new products are sold at a very expensive price, on the one hand, it is the advantage of advanced technology, and on the other hand, it is hoped that the investment in the new production line will be returned to the cost faster.

However, other media reporters followed suit, and more than 100 people surrounded Wang Qinian and his party.

"Why does the small partner company issue yen bonds, the interest rate is so high, is it necessary?"

"What do you think about the issue of the Diaoyu Islands between China and Japan?"

"Will there be a war between Japan and China in the future?"

"Have you considered political risks when investing overseas?"

"When will my partner be listed? I will definitely buy shares and become a shareholder of the small partner company when it goes public, and if the dividends are relatively stable, I will leave them to my son and grandson. ”

"Mr. Wang, what stocks in the domestic A-share market are mobile game concepts, can you recommend a few? There are no A-shares, so it's good to introduce a little Hong Kong stocks. ”

All kinds of strange questions came out, and everyone was gossiping and buzzing like flies.

In the chaos, Wang Qinian kept his sanity and said: "Everyone should be calm, calm down, there are too many people, it is not suitable here." The interview can be done another day, so as not to cause chaos at the airport. Don't crowd and avoid accidents caused by crowds! ”

Wang Qinian was surrounded by the enthusiasm of the domestic media, and he almost couldn't get out of the airport, but finally got rid of the media encirclement with the help of the airport's security personnel and the company's employees.

Of course, before leaving, I made an appointment with the media to hold a press conference on another day.

……

The next day, Wang Qinian held a press conference in China in the posture of returning as a king, and specially answered questions from hundreds of domestic and foreign media.

Subsequently, the concept of mobile games in China really became popular, and countless companies in the A-share market wanted to invest in and acquire mobile game projects.

Of course, people have not seen the Japanese mobile game stocks soar 100 times, plus, a little bit of conceptual hype, some concept stocks will at most double or triple, and then, because the mobile game market is not much larger for the time being, more than a billion level of market. The profit is hundreds of millions a year, and there are at least hundreds of teams competing. There are indeed very few mobile game projects that can be popular, and mobile game companies that can have stable prospects. Those pure hype mobile games. After the speculation, it will also retreat soon after.

At present, the only mobile game concept stock with a bit of a shadow should roughly be Palmfun Technology, however, Palmfun Technology is about to be listed. And it hasn't been listed yet. Benefiting from the heating up of the concept of mobile games, Palmfun Technology will complete the listing on the enterprise board in 2012.

The small partner company did not invest in Zhangqu, because the domestic Internet landscape proves that the best mobile game operators do not have an advantage. In the future, the market share of domestic mobile games will definitely be dominated by giants with their own traffic advantages, such as XiaoXiaobian, Tencent, and NetEase.

However, Huayi Brothers, a listed company in which the small partner holds about 28% of the shares, has invested 148.5 million yuan in Palmfun Technology and obtained 22% of the original shares of Palmfun Technology. The money. After Zhangqu is listed, it will increase in value to billions or even tens of billions of yuan, and the rate of return is dozens of times.

This investment is a stroke of genius. Because I tasted the sweetness of investing in the game industry, I also realized that games are a more profitable market than film and television. Later, Huayi Brothers also gradually began to enter the game industry and gradually began to engage in pan-entertainment IP. Essentially, Huayi is becoming more and more like Warner, well. The predecessor of Time Warner, also known as Warner Bros. It seems that Warner has long been not just a film company, but also involved in media, the Internet and games.

If Huayi Brothers did not invest in Palmfun Technology. Wang Qinian is likely to invest.

But now that Huayi Brothers has already invested, Wang Qinian has no interest in investing again.

Of course, compared with the hype of the concept of mobile games in the domestic capital market, the small partner company has already started counting money directly.

The "Rose Girl" mobile game is booming in the Japanese market, and the revenue has gone crazy. Domestic naturally is also vigorously promoting the success of overseas markets, so. After the mobile game was released in China, it also quickly copied the trend of the Japanese market, or even faster!

The game app was downloaded millions in just two days. A week later, there were already more than 2 million downloads, and domestic gamer users were the last to come, surpassing the Japanese market, which was launched a month and a half in advance.

Of course, in terms of money-making effect, the contribution of domestic players is relatively inferior. After all, the recharge of the game is according to the consumption level of different markets. Domestic game point card recharge, to buy the same game resources, the need to consume recharge cash, is only equivalent to one-fifth of the Japanese market. It's not cheap, it's expensive, it's not in line with the actual situation in China, and domestic users don't buy it.

At present, China is in the development stage, so the price of books can only be a fraction or a tenth of that overseas. In developed countries such as Japan and the United States, books are incredibly expensive. For a 100,000-word book, the common price is $50. The tens of thousands of words of e-books priced at $9.9 on Amazon have even been boycotted by countless publishing giants, because this price is too cheap and affects the interests of these giants.

The same is true for the recharge of game point cards, and the profits that Chinese game companies make from a single player are far lower than those in overseas developed markets. However, a large market with a large number of people can create a huge market with small profits and quick turnover.

Moreover, compared to the environment in which the income of many developed countries has not changed for decades, and even the income level has regressed in the last decade or so. The per capita wage level of Chinese is indeed showing a gradual upward trend. For example, in the 80s, the monthly salary was only a few dozen yuan, in the 90s the monthly salary was raised to a few hundred yuan, and in the 21st century, the monthly salary is generally a few thousand yuan. To put it simply, the past 30 years have been China's fastest growing 30 years, with per capita wages rising 100 times, unprecedented rapid growth in the world.

Even if the growth dividend gradually begins to slow down, relying on inertia, China can still maintain income growth for a period of time in the future, so there are still huge opportunities in many areas in China.

Although the mobile game "Rose Girl" has a small per capita recharge in China, the average person contributes a few yuan, which also makes the daily turnover of the domestic mobile game "Rose Girl" 200,000 yuan. It is estimated that there is not much difficulty in earning millions or even tens of millions of yuan a month.

Of course, with the continuous growth of downloads, "Rose Girl" is expected to become the first game with a monthly turnover of more than 100 million yuan in the domestic market.

After all, the growth rate of mobile gamers is far faster than that of games in the past.

In the era of single-player games, it is difficult to imagine the growth rate of players in the era of online games.

At the same time, the growth rate of players in the mobile game era is definitely far greater than that in the PC online game era. (To be continued.) )