Chapter 10050: The Development Plan of Da Zhou Liquor Industry (Ask for Subscription!) ）

Dong Jingen said that Xu Yinglong really didn't know about this, and immediately asked: "Is there really someone who specializes in smuggling medicine king wine?" ”

"It's true, and it's no secret in the country, and it's quite big now. Every time, they first buy Yaowang liquor at a high price at the auction, and then accept orders from foreign customers through foreign websites, and the price is usually more than 10 times our auction price, and as long as someone places an order, they will deliver the goods to the buyers through secret channels. ”

"What is the scale of what you are talking about, and to what extent is the smuggling of Yaowang liquor rampant?" Xu Yinglong asked in a deep voice.

"Mr. Xu, you know the price of Yaowang No. 3 and No. 4, and no one in China can afford to drink it except for those real local tyrants. Last year, we produced more than 10,000 bottles of Yaowang No. 4, of which one-third were auctioned off by the state. Only a small part of the rest was photographed by the rich and big families in China, or drank it themselves or gave it away. The rest all fell into the hands of those unknown people, and I believe that the vast majority of this part of Yaowang wine was smuggled out of the country! Dong Jingen replied.

"Didn't the state follow up on this matter or crack down on it?" Xu Yinglong asked with a frown.

"Although the state cracks down on smuggling, but now those who are engaged in this aspect are people with more status and status, and they have the means to transport things abroad, even if the country wants to crack down, it is not easy to act, not to mention that the state does not need to make a big deal for our small enterprise!" Dong Jingen said in a deep voice.

"What a small business! You've just arrived at the company. I don't know the value of high-grade Yakuo wine! Let me tell you this, three bottles of Medicine King No. 4 can create a master. Its role is no less than that of the legendary Shaolin Da Huandan. The most important thing is that Yaowang wine is still wine in essence, not medicine. Therefore, there are no side effects, and if there is a large-scale outflow abroad, it will be disadvantageous to our country. Xu Yinglong said.

"You thought so at the beginning, so you didn't want to let the Medicine King Wine export?"

"Well, that's the reason, and this is also a request from the national security side!" Xu Yinglong said.

"Mr. Xu, it's still the same sentence just now, it's better to be blocked. It's a global market, and when a product becomes something that is sought-after all over the world, it doesn't matter how you do it. There will always be people who will get the product to the people who need it through all sorts of bizarre means, unless we turn away all consumers, but that's not possible! Dong Jingen said.

"Are you going to sell Yaowang No. 3 and No. 4 abroad?"

"Yes, instead of letting others quietly smuggle, it is better for us to export justifiably, one is to let foreign consumers not discriminate against our company, and the other is to capture the market as soon as possible, clear the obstacles for the next move, and pave the way!"

"What's next?" Xu Yinglong asked in surprise.

"Of course, I have very high expectations for the cash cow of Dazhou Liquor. Naturally, there will be a series of actions! Dong Jingen said.

"What are you going to do next?" Xu Yinglong asked again.

"I plan to enter the ordinary liquor market on a large scale, so that Dazhou Liquor will become a large liquor company like Moutai, Wuliangye and Fenjiu." Dong Jingen replied.

"It's a good idea, but now that the liquor industry as a whole is in a downturn, can you enter the ordinary liquor industry on a large scale now?" Xu Yinglong asked in a deep voice.

"If it's an ordinary small factory or a small company, I'm really not sure about it. But in the case of Dazhou Liquor, I don't think there is a problem. Dong Jingen said confidently.

"Oh, why is that?" Xu Yinglong immediately asked.

"The liquor market is indeed not as good as it was in previous years, and even many large companies have collapsed. But really well done. Enterprises with a solid foundation are still very good, although they cannot be said to make a lot of money. But the profits are still very impressive. For example, Wuliangye and Moutai, judging from several liquor companies listed. For example, Moutai and Luzhou Laojiao have stable operating income and net profit, low debt financial structure and good sales and cash collection ability. ”

Then Dong Jingen said again: "Stable revenue and profits mean that the company's performance is normal, and normal performance indicates that these large companies are not greatly affected by the market. Of course, it's impossible to say that you're completely unaffected. But because the general environment is not good, many liquor companies are thinking about transformation, so we have been given a good opportunity to enter the ordinary liquor market, if the environment is very good now, there will naturally be more companies to enter, then the competition is too fierce. ”

"In addition, we have a reputable brand like Yaowang Liquor, even if the quality of the liquor we brew is average, even if it is for the golden sign of Yaowang Liquor, many people will buy it. What's more, the quality of our products is very good, I deliberately asked experts to evaluate it, and found that the ordinary liquor produced by our company still retains the old craftsmanship and old taste of Tianhai old distillery, and the taste is very unique. ”

Xu Yinglong thought about it and felt that what Dong Jingen said was very reasonable, and at the same time thought that since he had hired her as the helmsman of the company, he should believe her in such a matter.

So Xu Yinglong said again: "Okay, since you think it's certain to do this, then let it go!" If the money is not enough, I will inject some capital into the company, and you can say a word about how much you want! ”

Dong Jingen smiled and said: "The company's series of big moves definitely need money, but it doesn't need Mr. Xu's capital injection. ”

"Why, do you want to take a loan from a bank? If that's the case, I'm afraid it will require a lot of financial costs, right? Don't underestimate this expense, in today's continuous interest rate hikes, the accumulated interest is a lot of money. Xu Yinglong said.

"Not really! Liquor companies are well-known low-debt enterprises in the industry, and the financial structure of low debt means lower financial expenses. The reason why the liquor industry is called a low-debt enterprise is mainly because of the good sales and cash collection ability of the liquor industry, and this ability is one of the criteria to measure whether a company is strong. ”

Then Dong Jingen continued: "Do you remember the liquor price increase turmoil a few years ago? Wuliangye's dealers gathered in Yibin, and many dealers wanted to buy more Wuliangye. Because the market is not worried, the dealer is willing to pay part of the benefits, such as prepayment in advance. For the liquor industry, pre-receivables are a key indicator to observe its market competitiveness and supply capacity, and it is a sales firewall and profit reservoir. For example, last year, Wuliangye achieved a sales scale of 6.2 billion yuan, but its advance collection was as high as 7.6 billion yuan. In the same period, Kweichow Moutai had a sales scale of 4.2 billion yuan, and the advance collection was as high as 6.3 billion yuan. ”

"That's Moutai and Wuliangye, and the ordinary liquor of our Dazhou Liquor Industry is not as good as others!" Xu Yinglong said with a smile.

"You don't understand this, forget it, you'll know when the time comes!" Dong Jingen said.

"Well, well, it's just so that I'm almost at my destination, and the company's side will trouble you!"

"This is what I should do, and thank you Mr. Xu for your trust!" Dong Jingen said.

"Okay, I'll hang up first, contact me anytime if anything, of course, I don't guarantee to be online at any time!" Xu Yinglong said with a smile.

"Well, I know you're a busy man, so I'll try not to bother you if there's nothing going on."

"Hehe, hang up!"

"Goodbye!"

As soon as I hung up the phone, the car drove into Qingcheng Mountain Town, and the taxi driver turned around and asked: "Boss, you have arrived in Qingcheng Mountain Town, do you want to go to Qingcheng Taoist Temple or other places?" ”

Xu Yinglong immediately said: "Go to the construction site on the other side of the valley, just a few kilometers west of Qingcheng Daoguan. ”

"The boss is talking about the Xianyuan Orphanage School, I know that place!"

"You know?" Xu Yinglong asked in surprise.

"Of course I know, I'm not the only one who knows, the vast majority of taxi drivers in Rongcheng know it!" The taxi driver said in amazement.

"Why?" Xu Yinglong asked again. (To be continued.) )