Chapter 1049: Dong Jingen's report

Hearing Dong Jingen's words, Xu Yinglong immediately stopped hanging up the phone and asked in a deep voice, "Do you still have something?" ”

"Well, I still have a few things to report to Mr. Xu, I always called you two days ago and was not in the service area, if you are not busy now, can you take the time to listen to my report?" Dong Jingen said.

"I'm in the car now, and I'm at least half an hour away from my destination, and this half hour is at your disposal!" Xu Yinglong said.

"Okay, Mr. Xu, I mainly report to you about Da Zhou Liquor, after this period of understanding, I found that among these industries under your command, only Da Zhou Liquor really has profit margins."

"Hailan Tool Factory itself is for Mr. Xu's service, not to mention the external business, but also relatively single, lack of market competitiveness. This is especially true of Hailan Iron and Steel Plant, which can only rely on the group headquarters for capital injection under the background of serious overcapacity in the current steel market. Although Starlight Entertainment has good development potential, it has been established for too short a time, and the price paid when signing those kings and queens at that time is not small, plus Mr. Xu used almost all the proceeds of the last album for charity, so that the company did not have much profit in a year. Dong Jingen said.

"Well, I know all these things, but I told you before that the knife factory has to do it whether it loses money or not, which is very important to me! And the same is true of Starlight Entertainment, making money is secondary, cultivating its artists and letting the audience recognize us is the most important thing. Xu Yinglong said in a deep voice.

"I understand that. And I also understand Mr. Xu's long-term strategy. But during this period of time, I found that the development ideas you formulated before are still a bit problematic, so I want to talk to you! ”

"Oh. What's the problem? Xu Yinglong immediately asked.

"I can tell from the development strategy you have made that you are actually just a layman in business. Therefore, the overall strategy is very uncoordinated, the industry that has developed in great strides has not developed in great strides, and the industry that has contracted has not shrunk, in short, it is very awkward! Dong Jingen said.

"To be specific, well, like you said, I'm just a layman, and I don't really understand a lot of things in business!" Xu Yinglong said.

"Well, in fact, the subsidiaries of any large group and large company have some losses and some gains. If these subsidiaries are handled well, it is the science of management. Generally speaking, for those subsidiaries that have development potential, even if they have to lose money, they must do a good job. No matter how much money it is, the group has to invest in it. But for companies that don't have any growth potential, the parent company has to discuss the need for its continued existence. ”

Then Dong Jingen said again: "In addition, any large group must have a cash cow!" ”

"Cash cows?" Xu Yinglong asked puzzled.

"It is a company with abundant cash or can quickly and recycle a large amount of cash, such a company can continue to transfuse to those companies that are not well funded or need continuous capital injection from the parent company!" Dong Jingen explained.

"I see, you continue!" Xu Yinglong said.

"As far as Xu's Group is concerned, Dazhou Liquor is undoubtedly a cash cow. Knife factories, steel mills, and even entertainment companies all need Da Zhou's profits to cover their losses. Because of this, we must make good use of this cash cow, and while the brand of Yaowang Liquor has become famous in the country and even the world, we can enter the market as quickly as possible. ”

Then Dong Jingen said: "It's a pity. However, I found that the development plan of Dazhou Liquor is very conservative, and it is completely incomparable to its performance in the market! ”

"I think the current development plan has been very fast, and last year the production capacity alone has more than tripled. Isn't it still slow? Xu Yinglong said with a frown.

"Slow, not to mention slow. It's just too slow! With the competitiveness of our Yaowang Liquor in the market, it is completely possible to formulate a larger plan. Because our company not only has core competitive products, but also our company has almost no debt, all indicators show that our company has entered the fast lane of development. Dong Jingen said.

"What are you going to do?" Xu Yinglong asked in a deep voice.

"My plan is divided into three steps, the first is to expand the production capacity of Yaowang No. 1 and No. 2, but at the same time to reduce the production capacity of Yaowang No. 3 and No. 4!"

"Why?"

"Because as far as I know, the difference between the Yaowang wine series is only their medicinal strength, and there is not much difference in terms of taste. As a result, we have to reduce the supply of high-end wines when low-end products cannot meet market demand. ”

"I still don't understand!" Xu Yinglong said.

"Mr. Xu, let's put it this way, as far as I know, the materials used to produce one bottle of Yaowang No. 4 can produce at least five thousand bottles of Yaowang No. 1, although the price of one bottle of Yaowang No. 4 and five thousand bottles of Yaowang No. 1 is almost the same. However, the effect is different, only one family knows about this wine when a bottle of Yaowang No. 4 is sold, and after 5,000 bottles of Yaowang No. 1 are sold, 5,000 families will benefit. If we can reduce the production of Yaowang No. 4 by half, we can make the production capacity of Yaowang No. 1 several times greater, so that our market share in the mid-end market will be greatly increased. ”

Then Dong Jingen continued: "Mr. Xu, the most important thing to make money in business now is to occupy the market, which is like grabbing land, whoever grabs the bigger territory will receive more protection fees. ”

Xu Yinglong nodded as if he didn't understand, and then asked, "Then what?" ”

"Then there is to raise the price of Yaowang No. 3 and No. 4, the scarcity is expensive, I have personally understood the role of Yaowang No. 3 and No. 4, to be honest, I am surprised, this has been out of the category of health wine, has risen to the level of medicine. With such a good effect and no side effects, it is still too cheap compared to the current price. ”

"How much do you want to improve?"

"The starting price of Yaowang No. 3 is 1 million Huaxia coins, and the starting price of Yaowang No. 4 is 5 million!"

"So expensive? Will anyone really buy it at such a high price? Xu Yinglong asked worriedly.

"Hehe, Mr. Xu, you don't understand this! When doing business, you study the psychology of consumers, and consumers who are willing to pay 200,000 yuan to buy Yaowang wine don't care about paying hundreds of thousands more. And there are no ordinary people at all to buy Yaowang wine, how can the common people afford this, and those who can afford it are those who are really wealthy. Even those who bought it back did not drink for the sake of drinking, but for the sake of healing. ”

"Do you know how expensive it is to treat diseases in Huaxia now? If you go to the hospital for tens of thousands of dollars, it will be gone, and it may not be guaranteed to be cured, even if you have a cesarean section, it will cost 10,000 or 20,000 yuan. And our Yaowang almost doesn't need to go to the hospital for minor illnesses, and major illnesses can be slowly recuperated, and it costs one million to treat the disease. Even if you are not sick, you can still strengthen your body, how cost-effective! Dong Jingen said.

Xu Yinglong thought about it, and immediately asked, "Do you want to raise the price of Medicine King No. 1 and No. 2?" ”

"Forget about this, because a large part of these two models of products are consumed by the common people, and it is best to reduce the price a little if possible! In addition, the export restrictions of Yaowang wine will be lifted, but the price will triple if it is exported! Dong Jingen said.

"Why are export restrictions lifted?" Xu Yinglong asked with a frown.

"Mr. Xu, do you think that an export restriction order can prohibit Yaowang wine from flowing abroad? It is simply impossible, Marx once said: if there is a twenty percent profit, capital will be ready to move; If there is a fifty percent profit, capital will take risks; If there is a 100% profit, capital dares to risk hanging its head; If there is a profit of 300 percent, capital will dare to trample on all the laws of the world. ”

This statement makes a lot of sense, and I agree with it. The effect of Yaowang wine is enough to make anyone covetous, and there are many wealthy foreign people who expect Yaowang wine to save their lives, and they do not hesitate to buy Yaowang wine from domestic rich people at ten times the price. According to the results of my covert investigation, there are even people in China who are engaged in the resale of Yaowang wine, and they have made a lot of profits. ”

Then Dong Jingen said again: "It's better to be sparse than to give up the profits to those ground-whistling, we might as well export the products in a bright way, not to mention making money, but also earning word of mouth and winning praise!" (To be continued.) )