Chapter 60 - New Plan (2)
Opening a publishing house and making a magazine is a lofty career that cultural talents will do, and the Sun brothers have never considered it before. So now when the two of them hear Li Guangzhi's new idea, they both have expressions on their faces that they don't know how to react.
Li Guangzhi knew that it was impossible for these two people to understand what he meant immediately. He took out a coloring page magazine with a thickness of about dozens of pages from his backpack and put it in the middle of the dining table, and then said to the two of them:
"I'll give you an example. No, take a look at this magazine called "Tokyo Lovers Pattern". ”
"The main content of this magazine is to introduce young men and women who are in love to know what hotels, bars, restaurants, etc. are in Tokyo, which is a place for lovers to date."
"If you look at the content here, it's just some photos of the exterior of these dating places, the service features and fees in it, and a little bit of editorial reviews and trial experience articles. It's actually very simple to do. ”
"The magazine only started to be on the market last year, and it comes out every six months. The December issue was reported in the newspapers as social news, saying that sales in Tokyo were very hot, selling nearly 200,000 copies in less than a week. It is also regarded as a dating treasure by many lovers, and has a great influence among young people in Tokyo. ”
Sun Dayong picked up the magazine from the table, flipped through it, pondered for a while, and then tentatively asked Li Guangzhi:
"Brother Guangzhi, do you mean to say that we will also make a magazine like this to introduce people to custom shops that have a cooperative relationship with us? However, can the magazines made by us laymen become famous and make people willing to spend money to buy them? ”
"Why can't you become famous?" Li Guangzhi asked confidently: "This "Tokyo Love Model" is also a new magazine that only came out last year, but why is it selling so well now?" Isn't it because it caters to the needs of couples? ”
"Young people in Japan who are in love are generally busy with work, and they don't have the time or money to try and choose the right dating place one by one. That's why they need such an introductory magazine as a guide and reference. ”
"And judging by the business situation in our store." Li Guangzhi said to Sun Dayong: "Most ordinary Japanese men are also full of yearning and curiosity about Kabukicho Street, but they don't know which store's service is the most suitable for them, and they don't have so much money and energy to try every store, so they need our introduction and guidance." ”
"Isn't this need of theirs the same as the needs of couples looking for a date match? So, since that "Tokyo Lovers Mode" can be popular, then the "Kabukicho Street Customs Industry Guide" that we are going to make will also be popular! ”
Sun Dazhi answered on the side at this time: "I have also seen this dating magazine from my colleagues in the store, and it is said that it is indeed selling very well." ”
He paused, and then continued: "Hiroshi's analysis just now is actually quite reasonable. Take what I know, we office workers, when we ask for a customer or thank an important customer, we often need to invite them to the custom store to have a fun and connect with each other. ”
"However, it is not so easy to find a store with the right price and satisfactory service quality among so many custom shops in Tokyo, which is not so easy for us salesmen who are not well paid and have a lot of entertainment expenses."
"My colleagues and I have been in situations like this a lot before. After a long time, I finally invited the customer out, but because the service of the selected store was not good, or the quality of the lady was too poor, the customer was not happy, and the relationship with us became worse. ”
"So, our usual practice is to make an appointment with a few colleagues to make an AA system, and then go to a good-looking store once a month to go in and spend it together to see how good the quality of the store is. However, even if you use this method, you may not be able to find the most suitable store. ”
"So." He concluded: "If the magazine that Guangzhi said can be run, I don't know about other people, but I believe that these middle and low-level salesmen in the workplace will definitely be willing to buy a book for reference." ”
Hearing Sun Dazhi's words, Li Guangzhi was a little surprised in his heart. After all, he had never been exposed to the Japanese workplace before, so he didn't think about it at all.
He was very happy and said to Sun Dazhi: "Hey! Brother Dazhi, I knew it would be right to bring you to discuss this matter together. The situation you just talked about, but I never thought of it. But just right, with the support of your personal experience, Brother Dazhi, I have more confidence in running this magazine! ”
Sun Dayong was originally more convinced of Li Guangzhi's opinion, but now that his brother agreed, he naturally had no doubts about whether this plan could make money. However, he still asked with some hesitation:
"Brother Guangzhi, the magazine you said is good, but these of us have never done this before, and we are all pure laymen. Can this magazine be run by just a few of us? ”
"What are laymen afraid of, just spend money to hire insiders to do it." Li Guangzhi replied confidently: "Moreover, the content of our magazine is actually very simple to do. When the time comes, find a higher-level photography team, shoot the interior environment of each store a little higher, and make the top lady they selected beautiful and attractive."
"Then find two freelance writers with good writing, preferably the kind that write travelogues. Take them to each store to enjoy it once, and the detailed introduction and evaluation articles about the service will come out. This kind of work that can not only play all the major customs shops, but also have manuscript fee income, as long as we let the wind out, I believe that many people will rush to do it. ”
"When the materials are ready, we can directly hand over the work of plate making, typesetting, proofreading and other work to the designers of the printing house. It's not too late to hire people in this area when our magazine sales have stabilized. ”
After saying this, he suddenly looked at Sun Dazhi intently, and said very sincerely: "Brother Dazhi, since you also think that running a magazine has a future. Then you might as well just quit your job and work with me and Dayong to start this business! ”
Sun Dazhi was originally thinking about the feasibility of the process that Li Guangzhi had just said, but when he suddenly heard him jump the topic, he began to persuade himself to resign, and the expression on his face couldn't help but be a little stunned.
He hesitated, and was about to habitually say no. Sun Dayong also interjected excitedly on the side.
"Brother, you just said that you had something to do with this, so what are you hesitating about? Come out and join us! Your work in the real estate store is tiring and you don't have any money to earn, and you have to pretend to be a grandson in front of people all day long, and you quit when you quit, what is there to be reluctant to! ”
Sun Dazhi had just complained in front of Li Guangzhi that the current real estate industry had no future, and at this time, he couldn't find any other reason to refuse, and the expression on his face was very entangled.
Li Guangzhi picked up the flask and poured him a glass of wine, and raised his own glass to signal to him. When both of them had raised their heads and finished drinking, he spoke:
"Brother Dazhi, I understand your thoughts. You just want to make a difference in the Japanese company with your own struggle, so as to prove to everyone that our orphaned descendants can be accepted by the mainstream of Japanese society as long as they are willing to work hard, right? ”
Sun Dazhi lowered his head and played with the wine glass in his hand, and was silent without speaking. It can be regarded as acquiescing in Li Guangzhi's judgment.
Li Guangzhi sighed, and said in a sincere tone: "Brother Dazhi, don't blame my brother, I hurt your face by telling the truth today." This idea of yours, I thought from the beginning, was actually asking for fish in the edge of the wood. With what you're doing now, your goal will never be achieved! ”
When Sun Dazhi heard what he said, he raised his head sharply and wanted to refute, but was interrupted by Li Guangzhi's quick interjection: "I know you can't accept this. But don't be in a hurry to refute, listen to what I've said first, and then let's discuss the question of right and wrong, okay? ”
There will be an update of the chapter around two o'clock ----------------------------------. The sky didn't have enough free time, so I had to stay up late in order to make up for the debt
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