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To say that the first person to introduce the brand concept in Hong Kong is undoubtedly the famous brand Pan, even Li Mingbao did not want to steal his limelight. It's not that Li Mingbao doesn't have any concept www.biquge.info of things like famous brands, it's just that Li Mingbao was still doing his own things when the famous brand Pan was rising, where is there more time to create a famous brand? In addition, the effect of famous brands at that time was already a chicken rib for Li Mingbao, so Li Mingbao naturally didn't get this thing out first. Of course, in the actual operation process, Li Mingbao also used the concept of famous brands, such as the construction of the United Cinema Line, he used things such as famous brand publicity, but he was not limited to this aspect, but what is easy to use, he uses what is useful.

As for people like celebrities, Li Mingbao feels that brand-name management has immeasurable benefits for the improvement of the value of celebrities, so he directly said this kind of concept.

After all, it was a year or two earlier, Pan Disheng had not yet made the concept of a famous brand popular, and it was up to Li Mingbao himself to explain this concept, and the sixth uncle might not be so convinced. And now, Pan Disheng's famous brand in Hong Kong is in full swing, and Li Mingbao and Pan Disheng also have a certain connection, so it is not abrupt for him to say such a thing now, coupled with the right opportunity, it is completely smooth sailing to say such a thing now.

So after Li Mingbao's words came out, the sixth uncle thought for a while, and then said: "Li Sheng's approach, I think it's a bit like Pan Disheng's approach, I don't know if Li Sheng's star concept is related to the concept of famous brands?" ”

"There is a connection, and it is quite deep. The famous brands that Pan Disheng is now getting in Hong Kong are selling quite well, which can prove that Hong Kong is happy to accept such a thing. Not only in Hong Kong, but also in other parts of East Asia, the concept of famous brands is not as unfamiliar as a few years ago, and if we simply come up with the concept of a star, we may need to explain it.

But relying on the concept of famous brands, then others can quickly understand where the core competitiveness of stars is. It is also convenient for us to promote this concept, with the help of the name of the brand, to implement our star management, for our work, also has a certain benefit. Seeing that the sixth uncle understood his mind so quickly, Li Mingbao was also in a good mood, after all, talking to smart people will save a lot of unnecessary processes, and the sixth uncle's touch bypass makes it easier for Li Mingbao to tell the concept.

"It's not bad to do this, just like Li Sheng said, not everyone can be called a star, if you want to be a star, if you want to get that kind of treatment, you need everyone to work together, if any kind of actor and singer is called a star, then everyone will have no motivation to work, star, it is better to be cautious, not too flooded, flooded, and stars will be worthless." At this time, Lei Juekun also opened his mouth to agree.

"Boss Lei is right, I already mean this, since celebrities can let us hold them, they naturally need to have something special, if there is no talent, their price can't be speculated, so it is not good for anyone.

In my opinion, the classification and quantification of celebrities is a very serious topic, and even I think that the stars in the entire East Asian region need to be controlled within a certain range, not too much, so that our interests cannot be maximized, and at the same time, our efforts will increase a lot, and we can't sell for a price, and it is not a good thing to pay more than return.

Of course, the number of the same stars cannot be too small, too little, although the price of each star is very expensive at that time, but when there are not many people, these stars can't earn too much for us, and it is not conducive to market promotion, and it is even easy to provoke those outsiders to point fingers at us, but we don't give them treatment for the stars they think, which also hits the consumption power of consumers. So this star, not too much, and also not too little, just right.

And it has to be carefully divided. It is also possible to give more space. For example, in Hong Kong, the classification of celebrities can be divided into several categories. One is the lowest-class stars, third-rate stars. This type of star will be the largest group, which can not only meet the needs of those stars, but also allow us to fully exert the resources we can use. And like this kind of people, their value is also the lowest, of course, even if it is the lowest value, they also have a certain value, compared to those who have not been selected as stars, they will become lucky, so that those who are not celebrities can leave the spearhead from us, their fame will be in their own internal competition, without affecting the company's top management, and the number is large, the price is low, but there are still some profits, in the words of selling products, third-rate stars are in our circle, Even if it is the kind of person with small profits and quick turnover, you don't need to create much value personally, you only need one of you to create a certain benefit for us.

As for the management of third-rate stars, I don't think we can exploit them too much, because they can't make too much money, if their money is collected too much by us, and even those unpopular actors who are not rated as third-rate stars can't exceed the income, then such third-rate stars, there will be no one to support them. Since we want to make stars, we have to do the best things in every way.

To make people outside envious, to make people in the industry feel that this star system is indeed beneficial, but also to let ourselves get sufficient benefits, such a star system, with the passage of time, become more and more solid, rather than slowly falling apart with the passage of time, which is not conducive to our promotion of this program. Li Mingbao knew the character of the sixth uncle, so from the very beginning, he took precautions.

What he is most afraid of is that Uncle Six thinks that any star will make money for them, so even small fish and shrimp will not be spared, and they will eat all the sizes. This kind of thing may be able to do well in other industries, but in the film industry, it can't be done. Why do others go to such lengths to become stars? To put it bluntly, isn't it just for the income of being a star?

And if the income of third-rate stars is not as high as that of people who are not in the stream, then such a practical problem alone is enough to make many people who want to be stars quit the road of being stars.

Don't look at third-rate stars, they seem to be the lowest-end stars, they don't have much effect, and their personal income may not be high. But these third-rate stars, in Li Mingbao's eyes, are the cornerstone of the star structure. All stars, whether they are second-rate stars, first-class stars, or East Asian stars, East Asian superstars, their practitioners will actually be promoted from third-rate stars step by step, if there is no majority of third-rate stars to support this framework, where will Li Mingbao have more people to support the plan? Without the selection of third-rate stars, where would he go to get high-level stars who can convince the public, and how can he make money like that?

Therefore, although third-rate stars are the lowest level of stars, Li Mingbao is the most important. Without these cornerstones, Li Mingbao and their higher platform can't be built, if they want to make profits, they can't cut meat from the legs of mosquitoes, which is not very profitable, and it is easy to cause resentment, which is definitely not something that successful bosses will do. Third-rate stars, since they are the cornerstone, of course, they must be cultivated, so the stars of this class, Li Mingbao's initial plan was not to make money from them, but only to obtain labor costs for operation and maintenance expenses. This class needs input, not harvest. Just like a young shoot, if it matures, it will naturally blossom and bear fruit. But if you pick them before they are ripe, the harvest will not be very big, but the back road will be blocked by yourself, and that will be a fart.

And Li Mingbao's intentions, the sixth uncle also heard them clearly, on this issue, even Zou Wenhuai, who was the most difficult to deal with Li Mingbao, was not ready to refute. Although the group of third-rate stars is the largest group among all stars, if it is harvested, the profit will not be too small.

But they also understand that the stakes are high, the cornerstone is shaken, and it is a joke to want to get more out of this cornerstone. Instead of cutting meat on the mosquito legs, they should increase the sharing of higher-level stars, which is the real way to make a lot of money, and the operating costs will be much smaller, easy and not cheap, this is a good project.

Seeing that everyone didn't speak, Li Mingbao continued to speak: "Third-rate stars are our cornerstone, so for this class, what we need is protection, and it is best to be able to raise the treatment of this star to the threshold of the income of the middle and lower classes in Hong Kong, so that it will be easier to gain everyone's recognition." After all, the bottom line of the income of the middle and lower classes may not matter to us, it is not a lot of money, but for the vast majority of people in Hong Kong, such an income still wants to be attractive. Despite its large population, Hong Kong has recently been described as one of the most prosperous regions in East Asia.

But our own family knows our own affairs, and there are many people in Hong Kong who will make money, and there are also many people who can make money. But at the same time, Hong Kong's income is very low, and the current prosperity of Hong Kong is just raised by those of us who are rich, but the real lower class people are still living a relatively miserable life.

Therefore, if third-rate stars can reach the income of the middle and lower classes, whether it is from the ideal or from reality, such income and influence will have enough influence ability. That is also a powerful impetus for our star-making movement, only a steady stream of newcomers into the industry, our industry can be more prosperous, if when the trend of newcomers in Hong Kong's entertainment industry to join is getting smaller and smaller, then even if our industry is at the peak, there will be no good harvest in a few years. ”

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