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"It's so tight," Lin Zheng nodded with a wry smile, he could understand Lang Xuan's surprise, in the eyes of most people now, the DVD player is still an incomparably tall thing, in this era when many people are proud of owning a VCD, want to be a VCD production company? Just looking at the technical content of this thing is enough to discourage the vast majority of people, "Things are bad because Dr. Jiang Wanmeng of Wanyan Electronics not only did not have a timely expression patent in the process of developing VCD, but even the decoding chip C145O, which he invested heavily in entrusting Scober to research, did not hold the corresponding technology in his own hands......"

Hearing Lin Zheng say this, Lang Xuan's face changed, "Didn't Dr. Jiang Wanmeng make wedding clothes for others?" ”

"Who's to say it isn't?" Lin Zheng sighed depressedly, this kind of thing is really depressing to think about: I paid for my own research, but the final results all became someone else's, and it wasn't like this to plant trees and enjoy the shade after the predecessors, what do you call it?

Dr. Jiang Wanmeng pioneered the possibility of opening a low-cost, audio-visual entertainment product for home users on the basis of Scober's MPEG-1 video technology, and he not only invested $35O to Scooper's company to entrust them to develop the world's first VCD player decoding chip. On the basis of this chip, a series of innovative innovations have been made: not only the successful development of the movement, but also the addition of screen display, karaoke and some functions of the video recorder, which include almost all the standard functions of the DVD player in the future. It has even prescribed a complete set of testing technologies and standards.

It can be said that Dr. Jiang Wanmeng has pioneered in 94 years to create a perfect industry standard for VCD players in later generations, from the perspective of the entire industry. It is not an exaggeration to say that he is the "father of VCD".

"The key now is the C145O decoding chip in Scober's hand, and the price of each decoding chip is as high as thousands of yuan in the 1O sets of parts we bought from Hong Kong Island, but you can never imagine how much they cost."

"How much?" Lang Xuan asked.

"About 3O yuan RMB, maybe it's not enough."

"Something that costs about 3o dollars is going to be sold for 1ooo?! ...... "Lang Xuan's face changed, and she finally understood why Lin Zheng was in such a hurry. How much does a VCD machine make? But a decoding chip with a cost of only 3O yuan will be sold for 1ooo yuan, and the profit in it cannot even be described as "huge profit", and the robbery is not so ruthless.

"That's why you're in such a hurry?" Lang Xuan muttered.

"And that's not all." Lin Zheng smiled more bitterly, "In addition to the decoding chip, the other most important technology is the reading and driving technology of the disc, which is also original by Dr. Jiang Wanmeng." It's a pity. With the introduction of the first batch of Wanyan VCDs to the market, there is no doubt that this whole set of technology has also fallen into the hands of a Philips and Sony, Panasonic as the main movement manufacturing giants, and they have no reason to let go of this technology. ”

Lang Xuan nodded his head, Lin Zheng was right, Philips, Sony and Panasonic are one of the most important CD machine movement providers in the world today, although Texas Instruments is very powerful, their market is mainly in the Americas. With almost no influence in Europe and Asia, this is such a once-in-a-lifetime opportunity. Even a fool won't miss it, but it's a pity for Dr. Jiang Wanmeng, this technology is obviously something he worked hard to research. ginger

"If nothing else...... I don't think anything will happen...... In the future, Philips and Sony, Panasonic will become a DVD player movement supplier, what is the price of this thing, and the decoding chip is all up to them, although it does not cost 3o yuan to sell things for 1ooo yuan, but it should not be a big problem to sell four or five hundred, we have investigated, the cost of assembling a VCD machine is between 25oo and 28oo, but the cost of other electrical components other than the movement and decoding chip is only 15o yuan, that is, quietly, They have made 1oooo% of the profits. ”

"But capital has always been greedy, relying on their long-term accumulation of technological advantages and manufacturing level, in order to maximize profits, I still think that they are very likely to form an alliance of interests to plunder the lion's share of profits from the entire DVD player market...... I don't think this will happen by the middle of next year at the latest...... By that time we'll be in the market again, and the cake will have been cut, and we'll just have a little bit of leftovers, which is not what I want. ”

After working hard for a long time, in the end he could only earn a little processing fee, this kind of thing is not only unacceptable to Lin Zheng, but also unacceptable to Tan Na, just like the emerging sporting goods giant Nike, this sports brand without a production factory, the price of a pair of high-end basketball shoes is as high as thousands of RMB, but he pays only seven or eight yuan for each pair of shoes to those sports shoe processing factories on the southeast coast, and most of the profits are taken away by Nike, which makes people feel comfortable? "So you want to go in now and be part of the cake?"

"That's right."

"But...... This should be hard, right? After a moment's hesitation, Lang Xuan asked, "What are you going to do?" ”

Lin Zheng has been busy with the DVD player during this time, she is also not idle, and she also has a general understanding of the domestic VCD market, knowing that there are basically two kinds of domestic VCD production models, one is to use Philips's movement, servo board and its corresponding servo system control software, and Scober's decoding chip, open the system control software of the decoding board by themselves, and assemble and produce VCD players, which is also the simplest and most convenient way for domestic enterprises that intend to enter the field of DVD players…… Of course, it is also the most attractive way;

The second option is to use a disc reading system and servo chip from Sony or Philips, plus a Scooper decoring chip. Open all the system control software by yourself, and compared with the previous scheme, the cost of the whole system is undoubtedly much larger. In particular, there are not many pioneers in the field of system control software in China, which has brought great difficulties to the operation in this area.

"If possible, I'd like to be able to get a piece of the pie in terms of patented technology." Lin Zheng's eyes flashed.

It is of course a good thing to be able to master the patented technology, which means that even if Lisheng Electronics can't pick up the largest piece of cake, it can still be qualified to sit in front of the table where the cake is shared, which is a huge progress, but Lang Xuan is a little worried. "We're just starting now, is it too late?"

"There's still a chance." Lin Zheng replied softly, "But we only have two months, and we have to make results in these two months." Otherwise, this huge market may have to say goodbye to us......"

Why two months? Tan Na was a little puzzled, was she going to have a heavy life in two months?

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"Boss, Japan's three major walkman brands announced a collective price reduction yesterday, with a maximum reduction of more than 5o%."

For the news brought by Lin Huijun. Lin Zheng was not surprised. nodded, "I guess they should also descend, and if they go down so high, will their Walkman still be sold?" ”

Lin Zheng's words are not casually said, before there was only one 1S-O1 cassette Walkman, it was okay, and the market impact on the Japanese Walkman was not very big, but when the two categories of Lisheng electronic cassette and CD, 1O more than one Walkman suddenly swarmed up, the market share of the Japanese Walkman immediately became precarious. The market share is declining, and the market share of the mid-to-high-end Walkman has gone from nearly 1oo% at the peak to less than 7o% last week. Although it still occupies a dominant position, the declining market share has made the Japanese Walkman feel the chill and a strong crisis.

Lisheng Electronics has been playing a lot in the field of walkman during this time, and new products have been launched every month in the past two months, while constantly improving their product lines, they are also constantly expanding their lineup and style routes, and they have a great chance of using the tactics of the sea of tactics to kill the master.

When the domestic mobile phone and Nokia and Motorola played the machine sea war, the machine sea tactics left a deep impression on Lin Zheng, the domestic mobile phone was played to death by Nokia and Motorola's machine sea tactics, until 2oo8 years later, after the Android system began to prevail, the domestic mobile phone was relieved with the help of the Android platform.

"What about us? Do you want to reduce the price? Lin Huijun was a little worried, "The price of the Japanese Walkman has been reduced, the price of the Japanese Walkman was compared with the price of our Walkman, and now it is closer, if we don't reduce the price, isn't it good?" ”

"No, we don't!" Lin Zheng shook his head without thinking: If the Japanese reduce the price, we will reduce the price? Are you kidding! "The Japanese have the capital to cut prices, even if they cut the price directly, they still have a fairly high profit, how much profit is our profit?"

How could Lin Huijun not know that the boss's words were very reasonable? However, he was still a little worried, "But the Japanese propaganda offensive has already been launched, and the price reduction behavior is boasted of extremely noble, if we don't lower the price, won't it give the Japanese an excuse to attack us?" ”

"It doesn't matter, can we take the initiative, the Japanese boast of their price reduction is extremely noble, we can tell everyone through the media, why didn't the Japanese negotiate the price before, but now the price has been reduced? Because their previous market position is extremely stable, no one threatens them, so they are comfortable earning huge profits in our hands, and now Lisheng Electronics has threatened their market share, and the reason why the Japanese cut prices is completely to regain their market. ”

"That being said, there are still people who think: I didn't buy it before anyway, and you are not a good bird at Lisheng Electronics? It doesn't matter if you fight life or death, I'll buy an imported product at a similar price, and save face. What to do? Lin Zheng's words made Lin Huijun's brows dissipate a little, but even so, he still said worriedly.

It must be admitted,Lin Huijun's words are really likely to become a reality,The concept of Japanese goods is equal to high-end goods is still deeply stubborn in people's hearts,Before the price gap between Lisheng electronics and Japanese Walkman is relatively large,Considering some shy wallets,The probability of everyone buying Lisheng Walkman is naturally higher,But now the price of Japan's low-end Walkman is about the same as Lisheng's low-end Walkman,This makes Lisheng's Walkman how to sell?

This is a very thorny problem, if this problem is not solved, even if the position can be stabilized for a while, but once the Japanese make any more moves, the impact on Lisheng Electronics will still be huge, and the public opinion offensive against the Japanese is only a palliative but not a cure.

"Three ways, the first one, secretly reduce the price, maintain the original price is different, but the Iron Triangle headphones that need to be purchased at a higher price before are randomly sent out in the form of gifts, of course, to tell our consumers, the price of headphones is very expensive, and our purchase quantity is also limited, early to early, while supplies last."

"Okay." Lin Huijun showed a hint of excitement on his face, the iron triangle headphones are not cheap at all, the market price of more than 1oo yuan makes many people prohibitive, even if it is bought with the Walkman of Lisheng Electronics, it needs to add an additional 8o yuan, but even so, for the main consumers of the Walkman, the difference of forty or fifty yuan is not a small amount, through the investigation of the present, the reason that affects many people to make the decision to prefer the Lisheng Walkman is that you can buy this headset at a relatively low price.

Now using this method of secretly reducing prices, the impact of this price reduction on Lisheng Electronics can be minimized: the Japanese cut the price because the Japanese Walkman is too profitable, even if the price is reduced, their profits are still terrifying; Lisheng Electronics does not reduce the price because Lisheng Electronics itself is priceless, and there is only this way to make up for consumers, a good way, how did the boss come up with it?

"The second way, sue Texas Instruments, asking them to reduce the price of chips; Third, let the real yàn room immediately launch a batch of special versions of the Walkman. ”

"Special Edition?" Lin Huijun was a little confused.

"The use of simple packaging, the use of second-class main control chip to reduce costs, but other specifications can not be reduced, the impact on sound quality must be reduced to a negligible Cheng dù, as for the division of the model, use the original model, add a '1' after the suffix of the model to distinguish, calculate how much the price of this version of the Walkman can be reduced." (To be continued......)