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In late October, the scorching summer is gradually leaving, and after two continuous drizzles, the autumn season has arrived.

Twenty-six is a weekend, after Jing preparation, the "Ding Xiangyuan" Malatang snack bar on Helin Road finally ushered in the official opening of the rizi.

At more than ten o'clock in the morning, the door of the store was opened, and Jiang Yichen, Aunt Wu, and Su Xiaojia were all busy in the house, waiting for the guests to come.

The shop has a new look inside and out, and a newly customized black-on-gold signboard is installed on the roof, with three large characters of "Dingxiangyuan" written on it.

Two red lanterns hung above the edge of the door, and a few red sè paper cuts were pasted on the floor-to-ceiling glass. These two things are not willing to be purchased, they are all handmade by Su Xiaojia herself, which adds a lot of joy to the shop.

Of course, that's all there is to the decoration of the opening of the shop. Recently, the renovation of the store, the purchase of facilities, the handling of business licenses, permit procedures, etc., but also to receive the fire department, health department personnel inspection, from time to time to make a point or two, the overall money is like running water, the meager savings of both sides of the cooperation are almost tossed.

In desperation, except for the work of bricklayers and oilers, all the other tidying and cleaning work was done by the three of them.

Therefore, the opening ceremony is naturally simple because of ugliness, not to mention inviting any band singers, lion dances, etc., and even firecrackers and fireworks are saved.

On the west wall in front of the counter, there is a double-eye gas stove, on which are two large stainless steel soup pots, and the blue flames lick the bottom of the pot, and the red soup is boiling and the white gas is steaming.

Meat skewers such as meatballs, fish balls, shrimp balls, ham sausages, and hairy tripe are placed in it, exuding an attractive meat aroma.

Vegetables, tofu, lotus root slices, mushrooms and other vegetarian skewers are not resistant to cooking, and they must wait until the customer orders before they can be cooked, so they are all packed in stainless steel trays and placed on the shelves against the wall layer by layer.

Su Xiaojia was wearing a white sè overalls, holding a rag in her hand, and was wiping the wooden dining table and chairs back and forth, but in fact, the windows in the room were already bright and spotless.

Seeing that the time was almost up, Jiang Yichen picked up a prepared promotional wooden sign, went out and put it under the window, with the words "Malatang New Store Opening Big Reward, 20% Off All Food".

At this time, it was not yet a meal, and most of the pedestrians on the street were in a hurry or shopping, and only a few occasionally glanced at the wooden signs, and then hurried by.

"Auntie, did you post that notice?" Jiang Yichen was not very relieved, and turned his head to ask Aunt Wu.

"It's pasted, and there are two more on the trunk of the big poplar tree where we usually set up a stall." Aunt Wu, who wore a gray sè apron around her waist, responded.

Because she was busy with the affairs of the shop, on the snack street outside the north gate of the School of Management, Mrs. Wu's spicy hot stall car had not been out of the stall for several days. Once advertised to the diners that they were going to open a store on Helin Road, but it was not until the day before yesterday that the specific time of opening was determined, so yesterday afternoon, Aunt Wu went to post a notice to prepare to recruit the old customers.

"Maybe it's still early, just wait." Jiang Yichen nodded, and adjusted the position of the propaganda wooden sign to make it more eye-catching.

The customer base on the snack street is a valuable resource.

He decided to use the special seasoning for Malatang, a snack, as the start of his career, not only because he had a harmonious relationship with Aunt Wu. In addition to this, a market analysis was carried out, the most important of which was the change in the general consumer group.

As we all know, Malatang is the favorite food of the so-called "lower riba people", and it is not allowed to enter high-end restaurants and other elegant halls.

However, in the face of these ordinary people, the consumption power has also undergone great changes in recent years, especially the group of migrant workers, due to the acceleration of urban construction, the market generally lacks grassroots workers, resulting in the continuous rise in the wages of relevant personnel. Like in the construction site, even if it is a small worker, a little diligent can earn three or four thousand yuan a month, and the skilled big worker is naturally higher, and it is said that there are many people who earn tens of thousands of dollars a month such as the construction captain. The same is true for the renovation industry. Of course, there are many people who are in arrears, but that's a different problem.

Migrant workers have money, and their spending power is not the same as the situation in the past.

Jiang Yichen carefully observed that on the snack street outside the north gate of the school, since the price of Malatang had risen excessively, students had become more and more restrictive when they came to the stall to consume, and they often had to think twice before starting to order.

And those migrant workers are different, a group of three, a group of five, with a wave of their big hands, dozens of meat and vegetarian skewers.

They are all dry and have a big appetite, especially those vegetable skewers, although the taste is fragrant, it is difficult to fill the belly. This has led to a sharp increase in consumption.

Don't underestimate a dollar and a skewer, it doesn't seem like much, but once you get addicted, it's okay to kill twenty or thirty skewers by yourself.

In the final settlement, the per capita consumption can often reach dozens of yuan.

This is also incomparable to those who sell steamed buns, pies and the like, after all, pasta is easier to fill.

The topic is retracted. At this time, it was already more than eleven o'clock, and none of the old customers on the snack street had come, Jiang Yichen couldn't help frowning.

What's going on, did they all suddenly change their tastes collectively and don't like to eat spicy tang. I guess it shouldn't.

The original idea of opening was to follow the herd effect, with old customers to drive new customers, but at present, there are not so many cares, since the old customers do not come, then only on Helin Street to attract business.

"The opening of the new store, the big reward, the opportunity is rare, and the all-day consumption is 20% off." He stood in front of the door and began to shout at passers-by.

Aunt Wu also seemed to understand that the situation was not too smooth, she gestured to Su Xiaojia and asked her to look at the soup pot, and then walked out of the store herself and followed Jiang Yichen to do publicity.

"Malatang, strings of incense, fresh materials, special soup stock, come and try it, it's not delicious, you don't need money." Aunt Wu also raised her rough voice and shouted loudly.

The shouting had an effect, and gradually, attention began to be paid to the place.

Two well-dressed young women walked up the sidewalk, stopped as they passed by, looked up at the shop's sign, and whispered to each other.

One of the tall women stepped forward and asked:

"How much does this Malatang cost?"

"Girl, come and sit inside, the original price is one vegetarian skewer, two meat skewers, and today is a 20% discount." Aunt Wu replied with a smile.

"It's so expensive, other people's skewers are a few cents or a piece, where is your price." The woman frowned and questioned dissatisfiedly.