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At the beginning of 2006, "Mantou" time continued to ferment on the Internet and offline. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info Because "Mantou" mainly uses the video clips of "Wuji" and CCTV's "Legal Online" programs, re-written and dubbed spoof short films.

Therefore, China Film Group and Chen Kaige advertised that they would sue Hu Ge on the grounds that "Mantou" infringed the copyright of "Wuji".

And CCTV pretended to be generous and said that it would not hold Hu Ge responsible, although the video of "Steamed Buns" also copied some clips of CCTV's rule of law online.

CCTV made such a fuss, Wang Qinian inevitably slandered in his heart - CCTV, you are a scheming! Chen Kaige sued, you said that you were generous and took the opportunity to brush up on the public's favor......

Of course, CCTV, as a media platform, attaches more importance to the public's impression. As a director, Chen Kaige's understanding of the media and public psychology is still not as good as that of media like CCTV.

It is precisely because of this that Chen Kaige made an irrational move.

Of course, for this matter, Wang Qinian did not get involved.

Of course, during the time of "Steamed Bun", Wang Qinian paid attention to the communication energy on the Internet, BBS, QQ, TT, blogs, portals, and any other Internet platform played a role in fueling the fire.

In addition, the video connection of these "steamed buns" is boycotted, and it is also a video site such as potatoes. Well, Youku has not yet been established, and Tudou is still a video site that stands out.

Chinese video website, the earliest should be LeTV.

LeTV's qualifications in the video industry are relatively old, and it was founded earlier than overseas YouTube. However, it has been a second- and third-tier video website for a long time, and it was not until it was later listed that it was still confused by many investors. Which onion is LeTV. Until,Later, in the super bull market of the GEM,LETV became the boss of more than 400 companies in Shenchuang,With the help of the power of the Chinese stock market,In one fell swoop, it became the world's second largest video website by market capitalization。 In terms of market capitalization, it is second only to flix!

Of course. The entrepreneurial tide of video websites is ignited by YouTube!

In February 2005, YouTube was founded in the United States, which quickly attracted a large number of users and continued to receive venture capital. Let this website, which has not been profitable, run fast and develop at an incredible speed.

In 2005, Chinese Internet entrepreneurs noticed the potential of the YouTube model. So. Tudou is one of the first Chinese video sites to follow the YouTube model.

Subsequently, between 05 years ~ 07 years, at least thousands of video websites of different sizes were established in China. Many websites, soon after they were founded, quickly went bankrupt and went out of business. In 08, the subprime mortgage crisis triggered a global financial crisis, and Internet entrepreneurs naturally had a lot less money to invest. As a result, more than ninety percent of video sites went bankrupt. In the end, there are dozens of websites left. Since then, dozens of websites have gone through the big waves, and only a few websites have market influence.

Of course, YouTube and its imitators. Its website's business model is congenitally insufficient.

Ten years after its establishment, YouTube still has never made a profit, and its annual advertising revenue is far from enough to make up for the beginning.

And its imitators are also collectively losing money. Since the emergence of the whole industry, although it seems to be developing rapidly, it has never made profits, but it is like a black hole, constantly devouring the capital invested.

But another video website, flix, does not rely on advertising to make money, but relies on video content to charge, and the content of the website is basically all kinds of film and television and animation content, not videos shared by netizens taking selfies. Relying on well-produced film, television and animation content, FLIX is justified in charging for it. So, the flix model is becoming more and more profitable as the users grow.

At the beginning, FLIX was not taken seriously at all. Until the "House of Cards" series, which was released on the Internet, generated more than 100 million dollars in revenue every season. And people are gradually discovering that the market created by FLIX has gradually begun to be inferior to the American cinema line, and may even surpass TV media in the future! This amazing gold-absorbing effect has made the flix model gradually attract the attention of the world!

After that, video websites began to transform one after another, claiming to learn flix!

As a result, in the case of Chinese video websites, it has become that many websites have both a free model and a small part of the content charged. The learning is not very authentic, so the transformation is still continuing, and the whole industry has not achieved profitability.

Well,The legendary LETV is profitable,But the profit is very suspicious,It's not the success of its business model and it's profitable,Mainly because of the boldness in the early years,Pirated videos are everywhere on the Internet,When the copyright of the film and television animation network is not valuable,LETV purchased a large number of copyrights,Subsequently,For many years, it has relied on being a second-hand dealer,Sell Internet copyrights to peers,Get a lot of profits。 In addition, LETV also has film and television and animation production companies, and some of its film and television and animation content is sold in cinema lines and TV stations, so as to obtain profits.

If LeTV is like other video websites, it relies on being a platform, and it is estimated that ten years later, there is still no light of profit.

Wang Qinian's video website mainly imitates the model of flix, but it is different. FLIX started out as a massive purchase of rights, but it didn't produce content itself. It wasn't until the beginning of "House of Cards" that I tried to customize some content to meet the needs of users according to their needs!

The small partner company is the largest producer of entertainment resources such as film and television, animation, music and so on in China. At the beginning, you can analyze the needs of the audience on the platform according to the data feedback on the platform, and then, according to the needs of the audience, create content.

In the future, the use of Internet big data, the understanding of the audience's needs can analyze the ability, may be the core competitiveness of the small partner company to lead the opponent!

It is not enough to have excellent production of film and television and animation capabilities, it is necessary to create on the basis of understanding the market and the needs of the audience, so that it is possible to maximize the benefits, be more efficient, and reduce the probability of hitting the street!

……

In January 2006, the company officially released the video website - Bilibili! Originally, this was a barrage video site that would only be established in the next few years. But Wang Qinian registered this domain name in advance, and it will be the URL of the new video website of the little partner.

Maybe netizens will be a little confused about this domain name at first, but after getting familiar with it, they will still feel very emotional and affectionate.

And with such a cool domain name. It's not cool six, Youku or something, the name is cool, but in fact, it's as earthy as a potato, and it's unconscious.

After the establishment of the bilibili video website, the partner company held a high-profile press conference.

Wang Qinian said: "Internet video websites may become a new media that is not inferior to TV stations in the future. However, the current video sites are mainly imitating the YouTube sharing model in the United States.

YouTube generates a lot of video content, but it also produces a lot of meaningless garbage. Therefore. Our bilibili network is not a call for ordinary selfies. If you take a selfie, just upload it to a site like Tudou. Our bilibili network is very strict about content review, has its own copyright, and signs a copyright cooperation agreement with our company, after that, it can be uploaded.

Currently, the content allowed to be uploaded includes movies, TV series, music, music videos, and animations. At the same time, we take. Genuine, charging model!

The content provider will not be shared for free. Rather, according to the agreed cooperation model, or the sharing model, that is, consumers spend money to buy online, and we share it with the content provider according to the amount of money purchased by the consumer, in principle. We are 30 percent, and the content provider is 70 percent.

In addition, content providers may be worried at first, we don't have viewers online to pay for it, so. You can also choose to buy out the network rights to us. All in all, the bilibili website is similar to an online cinema account. In our cinema chain, your content provider is equivalent to the producer. It's just that we can always play it, and we won't be like theaters that will be drawn in dozens of days! ”

With Wang Qinian's introduction, at least, some enthusiastic audience members asked: "What about consumers?" Why spend money on a website? The internet is full of free resources! ”

"First, copyright! Even in our country, there is a copyright law, we will strictly pursue it, if the free content is genuine, we will naturally not be idle and find you trouble. But if it is piracy, and it happens to infringe on our company's copyright, then even if the infringing websites and individuals lose money and fight a lawsuit, spend 100 million yuan in litigation costs, and only get 1 million yuan in compensation, we will fight to the end! Because we attach great importance to copyright, we will do our best to kill all the infringing content outside the bilibili network in the exclusive copyright resources of bilibili, and leave no one! Second, we have no ads, paid content, the whole website will definitely not have ads, and according to the needs of the users of the website, we will continue to upgrade the experience and provide more content! Third, interactivity, film and television animation directors, stars, dubbing, singers, etc. may exclusively interact with fans on the website. Fourth,Well,We started by giving away consumer coins,For a long time,The audience only needs to log in to bilibili,Sign in every day,Then,You can get 1 yuan of gold coins,Subscribe to more than 20 minutes of anime,We are 5 cents,You can subscribe to an episode。 Subscribing to a 45-minute TV series is one dollar for one episode in the future, and subscribing to a movie is generally 2 yuan. At the beginning, we sent gold coins, you log in, sign in, and send them every day, for a long, long time! Wang Qinian said.

"How long is it?" There is a media fun.

"Anyway, it's going to be a long time, and I'm sure you'll be given away in 2006!" Wang Qinian said.

"Since it's a fee, and it's shared with the film and television company. So, you also gave the audience gold coins, how to settle the account? Someone suddenly asked sensitively.

"Substitution coins are also subscriptions!" Wang Qinian said affirmatively.

"Doesn't that mean that the partner company pays to subsidize the audience? Let the audience get the money subsidized by the partner company to subscribe to the content? Suddenly, many people gasped.

"Yes!" Wang Qinian said indifferently, "We are not short of money!" It can make the partners transfer to the money, and it can also make the audience get the benefits! ”

Whether it is a free video website or a paid video website, it burns money at the beginning. Therefore, Wang Qinian is not afraid of burning money, as long as there is traffic and users, and he has cultivated the habit of user subscription. In the future, after the reduction of free coins, as long as the partner company has attractive exclusive paid content, there will be some users who will stay and support this model.

And the platform has formed a huge ecology, so it will be similar to the novel industry. Or Taobao under the C2C e-commerce model, which continues to attract partners who provide goods or content to settle in!

Whether it's a TV series, a movie, or an animation company, as long as there is a profit to be made in an emerging market, they will try to enter the emerging market...... (To be continued.) )

ps: The second update, thank you for the support of the Bauhinia Flying Monthly Pass!

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