Chapter 370: "Wuji" and "Steamed Buns"

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>On December 15, 2005, the domestic film industry ushered in the release of the film "Wuji", which has the largest investment in history. How much does www.biquge.info this movie cost in total? The production budget is 200 million RMB, and the advertising budget is 100 million RMB!

In other words, the overall budget of "Wu Ji" is 300 million yuan, breaking the record of the highest budget for a Chinese film set by "Hero".

It stands to reason that with so much money, it should be possible to make a good movie!

But I have to say that the pattern of Wenqing directors is generally not large, and Chen Kaige can still make small-budget movies. But when it comes to making blockbusters, a lot of shortcomings are exposed. For example, most of the audiences of literary films don't pick any bugs, rationality, etc., these audiences are strange and emotional animals.

And the audience of commercial films is more rational and utilitarian, and with some shortcomings, the audience of commercial films will give you a small amount of blood. Because, the customer is God, everyone is very realistic, and they are scolded if they are unhappy!

In a certain sense, "Wuji" is only lower than the audience's expectations, and it cannot be called rotten thoroughly. Even, in some aspects, such as the picture, composition and action design of the movie, it is still stupid and certain merit.

Even, many later directors still imitated some of the routines and concepts in the "bad movie" "Wuji". But the audience scolded less for the follow-up works made by other directors later.

The partner company has successively invested 30 million yuan in this movie, accounting for only 10% of the movie budget of "Wu Ji"! Although there are small partner companies in the column of production companies, due to the small proportion of investment, they are only ranked last. It's not a small partner, the company is a work.

A bad movie created with a budget of 300 million? This may be unimaginable to many people!

If you just think that "Wu Ji" is a movie, it is too two! As a movie, if you don't expect too much and don't nitpick, you can still watch it. The problem is that there are too many ads. The audience's expectations were also raised, and as a result, the effect was lower than everyone's expectations, so it was natural to find scolding!

The reason why "Wu Ji" wants to spend 100 million yuan for advertising and promotion is because in the commercial planning of "Wu Ji", the movie is only a part. There is still a series of commercial development in the follow-up!

For example, it invested $12 million in partnership with giant Ubisoft to produce the PC and mobile game of "Boundless". This is the bulk of the benefits.

"Wuji" also issues stamps and postcards, which is also expected to have a circulation of more than 100 million yuan.

In addition, please invest in Guo Jingming's novel of the same name "Wu Ji", which is expected to have a conservative circulation of hundreds of thousands of copies, and another business of tens of millions.

In addition, music copyrights, video disc copyrights, stage plays and some tourist attractions cooperate in the development of the "Wuji" sightseeing tourism project, which is also a greater benefit.

From the perspective of commercial development, "Wuji" is a big deal. It almost makes the little partner company have to admire. Both domestic and international resources have been mobilized.

Film and television, stage, publishing, music, real estate, stamps, telecommunications, the Internet and other unexpected markets. "Boundless" touches on it all.

It's a pity that the movie quality of "Wuji" can't support such a big industry. If "Wu Ji" becomes a classic, maybe this commercial plan will also become a classic!

And honestly. Wang Qinian is worried about whether "Wuji" can recover its costs!

However, the small partner company only invested 30 million yuan in it, which is not the largest investor. China Film and overseas investors are not worried, and there is no need for partner companies to worry about nothing.

Next. "Wuji" was released, and the box office began to break 26 million yuan on the first day.

On the day of the premiere, some VIP high-priced tickets of 1888 yuan, 888 yuan, and 188 yuan were also made. The so-called high-priced tickets are just released in some high-definition digital theaters that have just been invested, and drinks and snacks have been added to the boxes.

And the ordinary ticket price, "Wu Ji" is also very expensive, and there are no movie tickets below 50 yuan in major theaters!

Including the small partner theater, the ticket price of "Wuji" is generally between 50 yuan ~ 100 yuan! This ticket price was jointly decided by the investors of "Wu Ji", and all major theaters had to respect this resolution. The small partner cinema line naturally follows the market trend.

However, soon some viewers questioned that there were many obvious plot bugs in the movie, and the director and crew did not check the script, or did they not pay attention to the details after filming? Gorgeous costumes and special effects can't cover up countless unreasonable ......

In the past, when there was no Internet, it was difficult for everyone to exchange opinions on the Internet, and the big directors were fooled.

But now in the era when "Wu Ji" was released, the Internet was already very developed. Therefore, it is becoming more and more common for the audience to be unhappy to watch it, and it is becoming more and more common for the director and crew to spray dog blood.

After watching the movie "Wuji", a certain SH young man Hu Ge also began to be inspired, and began to use the movie clips of "Wuji" as material to re-write, edit and dub the screenplay, edit and dub to produce "A Bloody Case Caused by Steamed Buns......

……

Because, everyone is spraying "Wuji"!

And the highest level of spraying is undoubtedly "Steamed Bun"!

Therefore, as soon as "Steamed Buns" came out, Hu Ge quickly became popular!

However, this also caused problems for Hugo, an amateur film and television enthusiast. Because, after Zhongying and Chen Kaige heard the news, they both felt angry and prepared to sue him.

Wang Qinian said: "Director Chen, if you sue him, won't he become popular?" ”

"If I don't prosecute and let him do this, I can't fight back if anyone insults me in the future?" Chen Kaige was indignant.

When Wang Qinian saw this, he didn't persuade much.

Not prosecuting, in fact...... It is more conducive to Chen Kaige!

Originally, a big director who was as famous as Zhang Yimou, if he was a nobody and didn't take care of it, he wouldn't have a substantial influence on Chen Kaige himself at all.

Once sued, it is not Hugo who loses! Hugo will be red, very red!

And Chen Kaige will leave the impression of bullying the weak in the minds of ordinary netizens. With this impression, it will be difficult for his future works to earn a high box office!

If he doesn't sue, Chen Kaige is on the altar, and he will have his own fans to fight with fans of "Steamed Bun". After all, Chen Kaige has also filmed classics like "Farewell My Concubine" before!

And Chen Kaige, a big man, lowered his value and worried about the little people, that is, he stepped down from the altar. Countless viewers think, hey? Chen Kaige is nothing more than that!

In this way, there is no compulsion!

If there is no force, how will you pretend to be forced in the future, how will you fly? (To be continued......)

ps: The first update, thank you Lala Lala 4567 monthly ticket support!

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