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On November 11, 2012, at the headquarters of the small partner company in Beijing, the Double 11 event was being staged. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

In this year's Double 11, the new products promoted by the partner company are TVs and set-top boxes!

At present, many TV manufacturers at home and abroad have launched a lot of Internet TVs, but the systems of major TVs are not compatible.

In addition,Internet TV based on the thinking of traditional TV manufacturers,The experience is not so easy to use。 For example, some TVs and set-top boxes nowadays, there are too many buttons on the remote control, which seems to be more convenient and fast, but more complex buttons are not conducive to user use.

In the Internet era, the PC base needs a mouse to complete most of the operations. The operation of touchscreen phones and tablets is also very simple, you only need to touch it with your own fingers.

With fewer buttons, users can complete most of the operations, and the learning cost of the new system is naturally reduced.

"XOS operating system, presumably everyone is no stranger, our system, more than 800 million users around the world, gradually began to catch up, becoming the world's most user-used Internet operating system. We have changed the world and subverted the pattern of the traditional mobile phone industry, and Nokia and Motorola have begun to cry. Countless new mobile phone manufacturers, using our technology, to beat these once high-ranking overlords. More Internet manufacturers have joined this feast, and applications such as reading, music, games, news, video, social networking, e-commerce, and payment have sprung up on mobile terminals. Wang Qinian said at the press conference, "The application of touch screen to mobile phones and tablets makes the limited screen and Internet experience more convenient, which not only changes the pattern of the smartphone industry, but also changes the Internet." Now, we're thinking about continuing to change the world, and we're thinking it's time to change something that's not going to be a good experience, like a TV, and we think it's time to change! The next generation of televisions. What should it look like? The audience can guess! You don't need to guess all right, you can win the prize if you guess the part correctly! ”

"Internet access!" A member of the audience said.

"Yes!" Wang Qinian said, "What prize do you want, a mobile phone." A flat-screen or a TV? ”

"Television!" The audience member said in surprise.

"Okay, I promise to reward you with a new 55-inch TV. Our brand new product, the staff will give you the lottery ticket until after the end of tonight's party. Would you like to claim your prize again? Wang Qinian smiled and said,

"Good!" The lucky viewers who were excited began to look forward to getting their TV sets back as soon as possible.

And the rest of the audience is also eager to try.

"Have a remote control that's like a computer keyboard with a lot of keys!" Another spectator begins.

"This answer is definitely wrong, we have fewer buttons on the remote control, and it is more streamlined." Wang Qinian said with a smile.

"Use a network cable, not a CCTV cable."

"Right, what kind of prize do you want?"

"Like the previous audience, I also need a TV. 55 inches! ”

You must know that the current 55-inch TV is generally more than 10,000 yuan. The market price of TVs of the same specifications of Japanese and Korean brands is even more than 20,000 yuan.

The average price of LCD TVs on the market is about 4000 yuan, and many of them are more than 20 inches and more than 30 inches. 40-inch TV is not mainstream at present, and TVs above 50 inches are still relatively luxurious in China.

Of course,The screen size of the living room TV will also increase year by year in the future,The average size of the living room TV will increase a little every year。 In a few years, a 30-inch TV will be considered a small size, and it will only be suitable for the bedroom. Three years later. 55 inches is gradually starting to become the mainstream size.

Therefore, the size of the TV set of the small partner company is 55 inches, and now it is mainly 55-inch TV, and mass production can reduce costs.

Presently. The hardware cost of the 55-inch LCD TV produced by the small partner company is only about 5000 yuan,Even taking into account the cost of follow-up maintenance services,The cost budget of an average TV is within 6000 yuan。 If you consider the logistics cost and the cost of channels, the retail price in the general market is less than 10,000 yuan, and it is difficult to have a market.

However, the market price of the 55-inch TV is only 5999 yuan. Such a market price must be ahead of its time. At first, the partner company will definitely not make money. However, this low price is a weapon to grab the market.

Occupy the user's living room, and the small partner company has conquered a large part of the Internet market. TV has transformed into a new entrance to the Internet, then, countless Internet manufacturers will start to focus on the baton of small partner companies, and open up new frontiers for small partner companies and charge forward.

Moreover, the price of LCD panels will decrease. At most, in two years, the mass production cost of 55-inch LCD TVs can be reduced to less than 2000 yuan.

The current price of the small partner company will not be long before it becomes the normal market price. The gradual reduction of costs not only reserves a lot of room for price reduction, but also reserves profit margins.

Domestic LCD panels are still in the stage of bursting production capacity, and they are not as good as Japan, South Korea and Taiwan in terms of market share. Japan, South Korea and Taiwan's LCD panel industry, Japan is gradually weakening, and sooner or later it will fall behind.

However, South Korean and Taiwanese manufacturers are ahead of China in terms of market share. In the field, LCD manufacturers in South Korea and Taiwan can basically be considered to monopolize eighty percent of the world's computers, mobile phones and TVs and other screens. Under the monopoly pattern, there is a tacit understanding to control the output and price of the market.

Domestic BOE technology is the main disruptor. Regardless of the loss, regardless of the suppression of Japanese, South Korean and Taiwanese manufacturers, new production lines are opened year after year. This kind of continuous explosion of production capacity is a means for every emerging country or enterprise to seize the market.

Assuming that the market has been monopolized by companies in these regions and there are no challengers, then it is impossible to reduce prices smoothly.

However, after BOE's disruption, these traditional panel manufacturers were forced to continue to cut prices and dump in the hope of suppressing BOE and ending its expansion. But this is too young, too simple Tucson is broken, and BOE simply ignores these, constantly raising funds through the domestic stock market, as well as continuous blood transfusions from local governments and bank groups. I don't want to make money, and I want to make all my peers in the world turn from huge profits to small profits or even losses. When you can't stand it anymore, and I'm the only one left to do it, the profits will naturally increase.

How did Japan's LCD industry decline? This is mainly when South Korea and Taiwan continue to expand production capacity. However, Japan hesitated to make a strategic swing, and after that, its status was repeatedly lowered from the original boss.

LCD panel industry. It's the same as the chip industry.

The reason why Intel can make money is because of its large production and high market share. In this way, its cost comes down. AMD is gradually declining, because as the second oldest in 10,000 years, its production capacity is not as good as Intel. The market share has also dropped, and the cost is far more expensive than Intel. In a price war with Intel, it loses even more. If you don't fight a price war with Intel, the decline in market share will also increase the loss margin.

Any market is the most moisturizing that the boss can mix. Assuming that the industry boss is gone, it means that the industry is about to end.

"X Super TV, it doesn't take touch screen. It's not because touchscreens are expensive, but because I've found that touchscreens aren't necessarily the best screens for TVs. So. We've developed an operating system for TVs, and although it has very few buttons, it's very easy to use, and it won't take long for you to be as easy to use as a mouse or keyboard, or as a touch screen. Wang Qinian asked the staff to disassemble an X super TV on the spot and use the remote control to operate it himself.

"The power on and off buttons, the power on speed is relatively fast, because. The TV uses 10 CPU processors, as well as GPU, memory, etc., in short, it is a very powerful TV. Wang Qinian said. It can use wired or wireless networking, and if a wireless router is set up in the home, then there is almost no need to use a data cable. For specific settings, you can see the manual. Of course. Install TV,We are the master who can come to the door to install,Installation,We can help you set up the network。 ”

"Turn on the TV, the home page of the screen is divided into charts such as live TV, My Apps, Collections, App Store, settings, etc. The remote control has the left and right keys up and down to select the content you want to click, and then, there is a OK key in the remote control, click it to enter the column. Let's click on live TV first, there are some free TV channels, as long as we have the Internet, and even, we don't need to install cable TV, which can save dozens of yuan a month in cable TV fees. ”

"In the live broadcast, there are major free-to-air TV stations in China, and there are currently hundreds of free channels, and these free channels are more than the channels provided by cable TV companies! Of course, there are also some premium channels that you need to pay to watch, you can order if you want, or you don't want to watch them. ”

"This live TV broadcast has covered traditional TV set-top boxes, or closed-circuit television, cable TV and so on. In the case of the Internet, it is now a triple play, and the broadband provided by telecommunications, mobile and Unicom companies can also allow you to watch TV, and the effect should be the same. ”

"Back button and home button! If you press the wrong button and enter the application or system where you don't know, you can press the back button to return to the previous page, and the remote control is on it. In addition, this home button, press it to enter the main business. set-top box key, if you have installed other set-top boxes, press the TV remote control, then enter the remote control operation interface of the set-top box. If you don't need to see the contents of the extra set-top box, you don't need to press the key. ”

"In addition to live streaming, we click on the app store, where we can search and browse the apps we are interested in for download. Well,This little friend pinyin,I think it's necessary to download and install.。 Also, it is necessary to install the Bilibili app. The download and installation is quick and easy, follow the on-screen prompts, as long as you're not too stupid. Let's experience Bilibili, the first three episodes of "Romance of the Dragon and Snake", which is free. You can feel the shock of watching video websites with TV sets and massive program content......"

"In addition to watching videos, we can also use music apps to listen to music, read books and newspapers with reading apps, and watch news on news websites. Even, it can be used for office, email and some tools that are available on this platform. It can engage in education, remote screen communication. As long as you install a camera, you can see each other on the screen, no matter how far apart, and communicate almost face-to-face. It's more like face-to-face than a phone call. For example, a good teacher can talk to you one-on-one, face-to-face on the TV screen! ”

"This TV is the product we are going to launch on Double 11 this year. In the TV industry, we have been imitating foreigners and building TVs after them. But now, I personally think that we have the ability to subvert and let overseas traditional TV manufacturers follow us to eat dust, we just want to experience better than you, that is, to have more content than you, and save money than you, this is the Internet TV ......"

There was a wave of applause at the scene!

"This 55-inch is the best cost-effective one that I highly recommend. 5999 yuan,Not only is the cost performance subverting the traditional TV,Our products come out,Other TVs can only be outdated。 Moreover, our price has also subverted the market situation, more than 20,000 foreign brands, not only the experience is not as good as ours, but also, it is outdated, and it will be laughed at when you buy it back, and you will pretend to be stupid. Just like when the touch screen mobile phone came out, you still don't believe in evil, and spent tens of thousands of dollars to sell a high-end Nokia, and now, don't you feel ashamed to buy this garbage back? Not only is it cheap, but also, it also gives 999 yuan x super TV consumption coupons, you can watch 999 episodes of paid dramas, or nearly 500 paid movies. ”

"Of course, the experience of X set-top box and X super TV is similar, if you don't need to buy another TV, then, you can buy a set-top box, it has the same functions as X super TV, except that it does not come with a screen. The price of the set-top box is not expensive,399Yuan hardware,Well, it's actually not money,Because,We give away 399Yuan x Super TV consumption vouchers,You can use these consumption coupons,Pay for some paid reading、Music、Video and other content。 Suppose it's a TV series like Romance of the Dragon and Snake. There are 10 paid episodes in one season, so you can catch up on 40 seasons! For 2 yuan a paid movie, you can also watch 200 movies online! (To be continued.) )