Hao Yi wanted to buy ATV, not on a whim, but after years of observation, and even made some preparations in advance. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In order to circumvent Hong Kong's policy of not allowing non-Hong Kong residents to control local television media, Hao Yi also emulated Tsai Yanming, chairman of Taiwan's Want Want Group. Tsai was not a resident of Hong Kong and intended to take control of ATV at the time, so he could circumvent this policy by setting up a company registered in Hong Kong.

Before planning to acquire ATV, Hao Yi had already started to register a joint-stock company in Hong Kong, Asia Star Arts Media Group Co., Ltd. A few months ago, Star Arts Media has been recruiting current executives and employees of ATV. Many ATV employees who are owed wages and have little hope for the future have already joined Xingyi Media in advance under the high salary of Xingyi Media. If you add it, the number of employees who left ATV before, the scale of Xingyi Media is nearly 100 people, and most of them have some relationship with ATV.

Next, Hao Yi used Xingyi Media to buy 52% of Wang Zheng's 52% stake in Asia Television with 880 million yuan in cash.

Overnight, the media in Hong Kong and the Chinese-speaking region shook. Even if ATV is down, its former fame and influence are still a tiger skin.

Now, Hao Yi has become the boss of Asia Television, and he is obviously more concerned than Wang Zheng.

"Mr. Hao, why did you buy ATV? Is it to help the small partner group and buy a TV station? A Hong Kong media source asked.

"It's not about my friends, it's my own decision, and I want to start my own business. Whether I succeed or fail, at least it proves that I have struggled! Hao Yi explained.

"Is it because of internal discord among the founders of the partner group? Have already started parting ways? A gossip media reporter asked.

"No, I am still a shareholder of the Little Partner Group, and I still retain the status of a senior partner in the Little Partner Group." Hao Yi said with a smile, "Little friend is our home, starting a business outside." It doesn't mean that you have to cut ties with your family, does it? ”

"ATV has been getting worse and worse in recent years, and it has changed one boss after another, but it has not improved. Why do you feel like you're more amazing than other ATV bosses? Another media reporter asked.

"I didn't think I was great, I was just going on a gamble and adventure of my life." Hao Yi said.

"ATV has been in arrears all these years. Will Mr. Hao solve the salary problem? ”

"When I officially accept the operation and management of ATV, I will count all the arrears of wages within this year, and pay the historical arrears in the first quarter of next year. You can go to the company for feedback, as long as there is something to do, you can reissue. In addition, after I officially take over, ATV will no longer have the problem of salary arrears, and will pay salaries stably every month, which please rest assured that ATV colleagues. ”

In fact, for many ATV employees, the biggest headache now is not who will be the boss, but the salary.

Who is the boss. It is easy to buy the hearts and minds of the entire company by guaranteeing that all the salaries owed in the past will be paid in the future, and that the salary arrears will not be owed in the future.

……

Soon after the press conference, Hao Yi immediately announced that in the name of Xingyi Media Company, he would borrow 1 billion interest-free loans to ATV, which not only solved the salary problem of ATV employees.

In addition, ATV subsequently announced that it would take the production of TV dramas as the basis of its business. Not only will it not cut the budget of the self-made film bureau, but. In that year, it invested 300 million yuan to start the shooting plan of 10 TV series.

Among the 10 TV series, there are many IPs from online literature, including "Back to the Ming Dynasty as a Prince", "The First Chaos in History", "Langya Bang", "Flower Thousand Bone" and other starting points and Jinjiang's high-quality IP. They were all licensed to ATV at a friendly price of 1 million yuan.

Similar to these online literary copyrights, how many partner companies have to have. Some copyrights, limited to domestic cultural policies, are difficult to adapt even if they are very popular.

For example, "Back to the Ming Dynasty as a Prince" is a time-traveling drama, and. The history has been greatly revised, and it is impossible to obtain a filming license in China. But a big change in history is a very cool point in itself, assuming that the YY element in it is removed, it is a third-rate historical drama with a bad level, which has lost its selling point and has an unknown future.

Even time-traveling dramas such as "The Legend of Zhen Huan" have made very small changes to history, and the pattern is all in the palace, and there are no major historical events, which is also criticized, and then, time-traveling dramas began to be blocked by policies and are not allowed to be filmed.

Regardless of the time-traveling dramas in the Internet era like "The Legend of Zhen Huan", it is "Xun Qin", a time-traveling work written by Huang Yi in the martial arts era, and the adapted works were very explosive in the ratings back then.

Investing in this kind of historical travel drama is actually very easy to get ratings. For the time being, the domestic policy is not to shoot, but ATV can test the water to shoot.

The subject matter that can be filmed is more free, perhaps, this is Hao Yi's original intention to invest in ATV.

……

"Hao Yi, this time, you're too big to play. Not only millions of citizens in Hong Kong are paying attention to you, but also your news in the domestic news media is constantly making headlines! Yu Dong, general manager of Little Partner Film and Television Entertainment Group, said with a smile.

"I still want you to take care of the boss!" Hao Yi said with a smile.

", you're one of the big bosses, and I'm just a part-time worker." Yu Dong said with a smile.

"At least, you are now a high-ranking person in the entertainment industry all over the world!" Hao Yi said with a smile, "If you want to uncover the rules of a few female stars, sleep one a day, and your life will not be the same." ”

"You just want to dive." Yu Dong smiled.

The atmosphere of the small partner company is relatively positive, and the group is more formal, although it is inevitably a little dogmatic and bureaucratic. However, few people can rely on unspoken rules to get to the top of a large group that is formally managed.

In addition, each partner of the company can not only obtain rights, but also share good benefits. Take Yu Dong as an example, he is not comparable to the founders of the company, but now he is worth billions, and the return on his own business is no different. Moreover, the risk of doing things under the banner of a small partner is far lower than starting a business on your own.

Even if many people choose to do a little business, most of them have begun to invest and start businesses within the small partner platform, and few have the courage to start a business independently.

Yu Dong and Hao Yi meet. Subsequently, the two sides held a press conference. Announced that the partner entertainment group has reached a super strategic alliance with Asia Television.

At the beginning of the strategic alliance, the main cooperation plans were: 1. Cooperation in TV and set-top box hardware. 2. Cooperation in channels.

The company has begun to successfully develop Internet TV and TV HD top box based on XOS system.

ATV will be the first partner of the small partner X Super TV and X set-top box, and will be responsible for selling TVs and set-top boxes in Hong Kong.

In the past, TV viewing in Hong Kong was indeed dominated by free TVB. All you need is a TV and a wireless signal from the terrestrial station to watch the free channels.

However, today, the few channels that can be watched for free have long been unable to meet the viewing needs of Hong Kong citizens. Basically. Most users install cable TV and set-top boxes. Nominally, TVB and ATV are TV stations that get free TV licenses, but in fact, in addition to advertising fees, the two major TV stations are more to earn users' monthly fees. The basic monthly rent of more than 100 yuan per household per month can watch most of the free channels, in addition, more channels need to spend extra money to order programs.

TVB dominates because it is not only with amazing ratings, but also. Most Hong Kong citizens are connected to TVB's cable TV and pay TVB's monthly cable TV rent.

It's okay not to pay monthly rent, but you can only watch a few free programs on terrestrial stations, and it's not high-definition, who can stand it?

It is precisely because of this that most of the citizens have long been converted into cable TV users, nominally or free TV dominant, but free TV is really free?! If it's really free. Why do millions of households pay monthly rent? The income from the monthly rent of this basic package is the lifeline of cable TV. On average, the basic monthly rent should be able to reach hundreds of millions of yuan in income every month, and there should be billions of yuan in income throughout the year. Rely on this stable monthly rent of cable TV. Supplemented by advertising revenue and copyright sales revenue, this is the reason why TVB has so far lived better than other TV media in the same city.

ATV didn't lag much behind TVB in the past when it was competing for ratings on free-to-air TV. However, today TVB sits on a million paying cable subscribers. And how many viewers in Hong Kong pay ATV monthly rent?

Precisely because. Without a stable base of cable TV subscribers, it is impossible to get a steady stream of monthly rents. Relying on unstable advertising revenue alone, it is naturally very bleak in the face of the market tide.

However, the Internet era has actually provided a new opportunity for ATV to use Internet channels to overtake and surpass > directly

There is no need for a traditional cable network, and there is no need for a traditional cable TV subscriber. As long as there is a network cable involved in the home, you can access the Internet!

"X super TV and X super set-top box are new products released by our partner company on Double 11 this year." Yu Dong said, "The main difference with the traditional TV set-top box is that it is a real Internet set-top box. Use a network cable to access the set-top box, and you can change an ordinary TV into a network TV. The set-top box can be used to install application software just like a computer or smartphone. You can use a TV browser to access web pages, or you can use downloaded apps, such as video apps, music apps, and weather forecast apps...... At present, the platform of X super TV and X super set-top box already has Bilibili.com, and other content websites. Next, ATV and Golden Harvest will also work intensively to develop APP applications in traditional and Cantonese-speaking regions. ”

"Excuse me, how much does a super TV and a box sell for?" One user asked, "What about the TV box?" ”

"The box is free." Hao Yi said, "Users in Hong Kong can currently choose to sign a one-year package with ATV, and they can get the on-site installation of X Super Box for free for only 68 yuan per month." ”

"What about TV?"

"32-inch TV, sign a two-year package, pay only 100 yuan per month, you can get it. Other sizes of 43 inches and 55 inches have related packages, and we will distribute promotional materials for specific prices, which have more detailed information. ”

To put it simply, Hao Yi is trying to use the attraction of new set-top boxes and TV terminal hardware to develop fee-paying members in Hong Kong. Members who pay monthly rent stably are far more reliable and stable than advertising users.

The strategy used is similar to that of telecom operators. Telecom operators often engage in free delivery of terminal products, but they need to sign a package contract. The package contract is nothing more than a monthly payment for the monthly rent, free hardware and other basic services of the monthly package. If the package expires and the user continues to renew the service, it is a very cost-effective money-making business. If the user contract is not renewed after expiration, it will cause losses to the operator. (To be continued.) )