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The Lunar New Year, which began at the end of December 2002, was indeed the strongest ever Lunar New Year. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 infoThe box office of the previous Chinese New Year champions was mostly three or four million yuan at the box office.

However, at the end of 2002, the champion of the Chinese New Year stall "Hero" refreshed the box office data record of the Lunar New Year!

In mid-February 2003, "Hero" was drawn with a box office of 250 million, and the national film industry expressed envy and applause.

Of course, the 250 million box office of "Hero" is too ruthless for the film market. Therefore, in the short period after the painting of "Hero", the box office market has seen a soft trend.

Even though "Harry Potter and the Chamber of Secrets" was released at the end of January, there was still a gap between the box office and "Heroes".

Although "Ha 2" has unlimited scenery in the global market, it has only won a box office of more than 50 million in the Chinese market.

This is mainly because of the fantasy blockbuster in the Western cultural atmosphere of "Ha 2" after all, although China is seriously Westernized in modern times, the oriental cultural heritage accumulated over thousands of years still makes it easier to get extra points for films with most local cultural elements in the Chinese cultural consumer market.

The hottest film among the Hollywood blockbusters introduced. Either the love theme of "Titanic" is the main theme, and the emotions of ancient and modern Chinese and foreign love are almost the same. Either it is a sci-fi and action blockbuster such as "Transformers", which involves less history and culture, and is easy to be accepted by Chinese audiences. Otherwise, there is "Kung Fu Panda", a film with strong Chinese elements, with pandas as the theme, catering to Chinese audiences.

Western fantasy films like "Harry Potter" are not popular among the most mainstream consumers in the Chinese market. In the Chinese market, it was able to achieve a box office of 50 million, thanks to millions of "Ha" fans.

Because, predicting the sharpness of the box office of "Hero", so. In this year's Chinese New Year file, the films of the little partner company are retreating. After the painting of "Hero", the small partner company reconsidered the release of a new film.

Because in 2003, there was no longer such a film, as strong as "Hero"!

"Sea Tiger" is not afraid to compete with "Ha 2".

But the problem is that the post-production of "Sea Tiger" is not over yet, and it is expected to be in April. Post-production will be complete. can be released on May Day, which is already very optimistic.

If you can't catch up with the May Day schedule, it will be arranged in the summer schedule.

Of course, during this period, the division of investment income of "Sea Tiger" is also being negotiated, and the final plan is that the distribution and box office distribution of "Sea Tiger" in the Chinese market are all owned by the partner company.

Golden Harvest acquired rights to the rest of Asia and the Australian market in addition to the Chinese market.

As for Warner, it has obtained the distribution rights in Europe and the United States.

Of course, the copyright of the sequel to the "Sea Tiger" movie still belongs to Golden Harvest Film Company. If it's a sequel. It can only be led by Golden Harvest Film Company.

However, actors from small partner companies such as Huang Xiaoming, Chen Kun and Yang Weiwei also played roles in the movie. Although these characters are not the protagonists, they still need to be used in the sequel. Therefore, if you make a sequel, the partner company will still get a share of the cake.

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"Ha 2" only won 50 million box office in the Chinese film market. And "Hero" can get 250 million! So. In addition to factors such as investment scale, special effects, and quality, the box office of the movie is also related to culture! Wang Qinian said with a smile. For example, we can't enjoy the films and television works of black Africans anyway! Even, in some Hollywood movies, most of the films in which black people play the leading role can't be appreciated! Not to discriminate against blacks. Just because the culture and aesthetics are different! ”

"Makes sense!" Yu Dong nodded and said, "However, which themes are worldly?" ”

"For example, love, action, etc., can be common to the world!" Wang Qinian thought for a while and said, "Science fiction too!" Of course. No matter how common it is, it also avoids different markets in different cultures, skin colors, languages, and historical environments, and the aesthetics are different! Of course, the biggest law of the film market is uncertainty, you think you understand the market according to past experience, but you still don't understand. Because – the market is always changing, and the tastes of the audience are always changing. Even if you understand the aesthetics of the audience in a certain country, you may not be able to understand the taste of the audience in other markets! ”

There are differences in the aesthetics of audiences in different markets, which is actually very incomprehensible. For example, the movies "Thai Embarrassment" and "To Youth", which were very popular in the Chinese market, were dark horses with a box office of one billion or hundreds of millions in the Chinese market, but they were not known overseas. It's not that these movies are bad, but the jokes and stalks in these movies are aimed at the Chinese market. Perhaps, some neighboring countries, can understand a little. But when it is released in Western countries, people will find it boring and cannot understand the comedy and youth of the Chinese.

However, ancient Chinese historical and mythological films such as "Hero", "Red Cliff", "Painted Skin" and so on are still a bit attractive in the overseas market. Of course, these films are not foreigners accepting Chinese culture, but Western audiences watching some different scenes of war history because of curiosity. That's all, when you first look at the freshness, you will buy it. But if there are more such films, there will still not be much market potential overseas.

"Sea Tiger", a quasi-superhero movie in a modern background without much historical and cultural baggage, integrates science fiction, supernatural abilities, and martial arts elements, and is undoubtedly a film theme that can cater to mainstream audiences around the world.

Later, Hollywood in the United States killed all sides with comic movies, in essence, because of superhero-themed films, audiences in different cultural and historical atmospheres around the world can watch a lively scene.

"Therefore, the cinema line is still more reliable, and the harvest is guaranteed in drought and flood. No matter what kind of subject matter the audience likes to watch, theaters can make money, and the risk is much lower than that of film production companies! Yu Dong said with a smile.

"Well, in a sense, there is not much risk in investing in the cinema chain in the next 10 years. Even if the theater doesn't make money and the house price rises, it will make back the loss! Wang Qinian said magnificently, "However, it may not be reliable to think that the cinema line is a drought and flood to ensure income." In the future, there may continue to be a way of entertainment that will turn movies upside down. Or, the emergence of a new movie streaming platform that will subvert the cinema! ”

"TV, or DVD?" Yu Dong was stunned.

"Neither!" Wang Qinian said, "In the long run, TV sets may also be subverted!" ”

"How is that possible?" Yu Dong is a little incredulous, even if he believes that the movie box office market will die, it is impossible to believe that TV will be at the peak.

You know, how many viewers are there to watch the movie?

Television is for all!

A large number of TV manufacturers, television stations, television networks, TV program production companies. Even...... For a long time, China's film industry actually relied on the TV industry to pay for film copyrights!

Compared with small and ordinary movies, the Big Brother TV market is already a super giant! The market size created by a TV station in any province is larger than the entire film market!

Wang Qinian smiled and didn't say anything. Subverting TV, this big talk, may form a trend in the future. Even in 2014, video sites haven't really replaced televisions. However, the revenue of several mainstream video websites is no longer weaker than that of first-line TV stations.

Moreover, major TV stations are also transforming into video websites, and TVs are becoming more and more not traditional TVs, but comprehensive entertainment platforms for playing videos, playing games, etc.

It can be seen that TV will gradually be subverted in the future. It's just that, due to the innovation of TV manufacturers, this subversion is gradual, rather than disappearing all at once. (To be continued.) )

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