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At the end of January 2003, it was also the time of the Lunar New Year. Pen, fun, pavilion www. biquge。 info

Originally, CCTV invited Wang Qinian to the scene, but he politely declined.

The family went to the CCTV program to watch the Spring Festival Gala, which looked very lively, but in fact, the food and drink were not as good as home-cooked food. What's more important is that you are uncomfortable, you can do whatever you want at home, with a group of people, and the camera lens, it is inevitable that you will be very restrained.

What's more, the Spring Festival Gala of more than four hours was originally manual work. After reading it, I have to go home, and I am even more tired.

After going to the Spring Festival Gala twice, Wang Qinian no longer has much curiosity and is unwilling to go to the scene to suffer.

It is precisely for this reason that Wang Qinian politely refused to go to CCTV to watch the Spring Festival Gala and save tickets for others, presumably there will be a large number of people asking for tickets for the Spring Festival Gala outside.

Although he did not go to the scene, Wang Qinian still cooperated with CCTV and recorded New Year's greetings at home.

"Hello audience of the Spring Festival Gala, I am Wang Qinian. Congratulations to all of you on a safe and prosperous new year! The pre-recorded footage of the New Year's greetings was shown on TV, making the family feel quite proud.

Generally, very powerful entrepreneurs may not be able to show their faces at the CCTV Spring Festival Gala. But Wang Qinian is not only an entrepreneur, but also a famous director, and has a long-term cooperative relationship with CCTV. Moreover, Wang Qinian is very popular among young audiences, so letting him show his face on the camera of the Spring Festival Gala will spread the topic, which is also conducive to attracting young audiences to watch the Spring Festival Gala.

……

Chinese New Year's Eve.

At about four o'clock in the afternoon, Uncle Li's family went to Wang Qinian's house to celebrate the New Year. The two families were originally old friends, but now they are prospective in-laws, and they can't finish talking about topics when they meet.

Talking about the past and the future, after discussing current affairs, we began to talk about business management.

"Lao Li. You made a fortune last year! In the living room of the house, my father was talking to Uncle Li very well, "Now I can hardly find any business that is more profitable than real estate." Oil extraction and coal may not be able to return more than real estate! A small real estate developer like you, with good luck, can get barren land cheaply. As soon as the price of development rises, it is more profitable than many large real estate developers! ”

"That's it! 8 million start-up capital, bank loan of 10 million, after learning some big boss tricks, the real estate has not yet been developed and pre-sold. In total, more than 500 units have been sold, and the cost has almost recovered before construction has officially started. Then, in the second half of the year, more than 300 sets were delivered one after another. In the first half of this year, the remaining commercial housing will be delivered, with a net profit of more than 8 million, and more than 50 sets of facades have not been sold, which is a more profitable net profit! Uncle Li said proudly, "However, then again, the major shareholder is still Xiao Nianzi, and I will work for Xiao Nianzi!" ”

"Huh. The business is yours Uncle Li, and I'm just investing! "Wang Qinian does not take credit.

The real estate company invested by Uncle Lee. It is named Jingtang Shengshi Real Estate Co., Ltd. Jing refers to the capital city, which makes people mistakenly think that there is a big background behind the scenes. Tang, because the emperor of the Tang Dynasty was surnamed Li, and Uncle Li's family tree said that his family ancestors were also Tang Dynasty royals, so. The company has something to do with the Tang Dynasty. The prosperity of this good color is an embellishment. All kinds of business, the premise is that in the case of peace and prosperity, can achieve great development.

There can be no economic prosperity without peace and prosperity. There is no real estate boom.

For example, in war-torn areas, real estate is not worth anything at all, and in some fiercely warring cities, people even directly abandon their real estate, leaving the city with ten rooms and nine empty houses, and the house can be lived in casually, but who will go to those to live in peace?

The premise of the value of the house is social stability, the economy is getting stronger and stronger, employment, transportation, public security, commerce, services, education, environmental protection and other factors are taken into account, and finally, it is the market pricing of real estate prices in a region.

Therefore, fixed asset investors such as real estate are most hopeful for prosperity. Without prosperity, real estate is worthless!

In Jingtang Shengshi Company, Wang Qinian accounts for 40% of the shares and is the company's major shareholder. Li Lingxiang accounts for 25% of the shares and is the second shareholder of the company. As for the future father-in-law who is the chairman of the company, he actually owns only 15% of the shares. The remaining 20% of the equity is a nominal investment by the Little Prince Group.

So far, the assets of Jingtang Shengshi Company have exceeded 40 million, and the net assets are not less than 18 million yuan if the debt is removed. In other words, in just one year, the net profit has more than doubled.

If you add it, 50 sets of shops are worth at least 10 million yuan, so the profit is very amazing!

"The real estate industry is profitable, and now the whole country knows about it, and the competition in TJ City is also very fierce!" Uncle Li said, "Originally, I took a wasteland where birds don't lay eggs, and it was 30,000 yuan per mu. Won 40 acres of land, but after a little development, the surrounding land has risen to 200,000. And, it's still rising! In fact, the local government is just fishing, and no one buys land for development at the beginning, so it gives a cheaper price. After that, if someone succeeds in developing cheap land into valuable plots, the surrounding land can be sold for a price! ”

Wang Qinian said with a smile: "This is normal, Hong Kong's Li Chaoren, who develops real estate in the mainland is pretending, and many of them are cheap land that the local government half sold and half gave to him." But after he got the land cheaply, the development was not active at all. It will take five or six years to develop it as soon as possible. Slow is ten years of effort, and the real estate is completed. Why...... It's not about hoarding land to make money! ”

"Is that okay? If you don't develop it all year round, the land will be confiscated, right? Uncle Li was stunned.

"It's not that we don't develop, but we pretend to develop, and we hire very few workers, and the development progress is very, very slow. Others can open it well in a year, but he slows it down to five years to develop it. It was not until the land price and housing prices rose sharply that the development progress was accelerated! Wang Qinian said with a smile, "This practice is not pleasing to local governments." In the future, if your reputation is bad, no local government will give you the land cheaply. Because, the local government's cheap transfer of land itself is in the hope that some big bosses will invest in development and boost GDP. And, the rapid sale of houses to make a profit, so that more capital can see the money-making effect and invest. But some people just hold on to the ground, develop slowly, and sell it many times higher. In this way, on the side of the local government, the reputation is not good! ”

"That's right! I want to go the other way, after getting the land, start construction as soon as possible, and sell quickly! Uncle Li nodded repeatedly. Enlightened.

"It's also higher, more forced, and a little more far-sighted!" Wang Qinian said with a smile, "For example, real estate is linked to the Internet!" ”

"How do you hook up?" Uncle Li was puzzled.

"Build a real estate portal, and the sales of buildings are not mainly based on intermediary channels, but on the website." Wang Qinian said, "We will continue to provide various services for the properties sold. Like what. Strata fee services, which homeowners pay on the website, can be cheaper! In addition, parking space - real estate for sale, part of the parking space is free. However, some paid parking spaces are circled, and the owner pays a monthly fee and an annual fee, and the parking space can be contracted. Parking space, online payment discount! The trend of the future is that there will be more and more private cars. There are not enough parking spaces, and it may be that parking spaces are more expensive than the price of a residence! And also. It is a convenient service, and in cooperation with water, electricity and gas companies, we can directly help homeowners pay their utility bills, so that they do not need to travel far to pay the bills. These, too, are implemented on the website! Other houses have to be renovated inside, and the appliances are broken. If the computer is broken, as well as buying rice, selling oil, buying groceries, ordering milk, ordering breakfast, etc., you can buy services on our website, all of which are subject to charge. All in all, we don't sell the house all at once. It's about providing long-term convenience services to our homeowners. ”

"This ...... Is it necessary? Uncle Li was surprised.

"Very necessary! The traffic will be more and more before the user, and the user will be more and more expensive! Dad illustrator said, "In Silicon Valley abroad, companies that haven't made much money often can get hundreds of millions of dollars in investment if they have a website, a little traffic, and a little future story." After going public, it is even more incredible, there are countless multi-billion dollar Internet companies! The trend of the future is the Internet! ”

Uncle Li was thoughtful, chattering with the boss, sitting and discussing, discussing how to turn his real estate company into the Internet!

In this regard, my father is more experienced than Wang Qinian!

Wang Qinian knows the future trend and all kinds of whimsical ideas, but Comrade Wang has many years of practical experience.

Little Prince E-commerce Group is now a banner of domestic e-commerce, a shopping website leader with a mix of B2C and O2O business models.

A large number of well-known enterprises have settled in, cooperated closely with banks, and services such as paying phone bills have been directly realized on the Little Prince website. In 2002, the annual turnover exceeded 3 billion yuan.

Perhaps, with the trillions of transactions of later e-commerce websites a year, it seems insignificant. However, the e-commerce turnover of 3 billion yuan in 2002 is really amazing in China. Not to mention the data of the e-commerce industry, even compared with traditional retail industries such as Gome and Suning, Little Prince E-commerce is not as weak as them.

Of course, after Xiao Wang's subsidiary transformed into e-commerce, it was not profitable, and attracted a large number of enterprises to settle in online, but it opened the platform to them for free and did not charge any service fees.

And the little prince's online and offline goods maintain the same price, but also take small profits, or even not make money, to attract popularity and traffic.

In addition, the construction of logistics, fast, recharge, website and other platforms is at a loss. In addition, consumers have money on the platform, and third-party payment software cannot be misappropriated, and they cannot be used to make money with housing loans, investment, and financial management, and can only get some bank demand deposit interest.

The main profit point of the Little Prince Group is finance - to put it simply, it is to use the deferred payment of business partners, grasp a large amount of cash flow, and use this cash flow that does not need to pay interest to make various profitable investments to make money. Under normal circumstances, Xiaowang's subsidiary pays customers for 1~6 months, and the average settlement cycle is about three months. Of course, some customers keep their money on the Little Prince platform for a long time, instead of withdrawing it after a dozen payments.

Therefore, the cash flow that the Little Prince Group has mastered for a long time is about 800 million. It is equivalent to having a deposit of 800 million without paying interest, and this money, even if you get a bank deposit, you can earn about 30 million interest a year.

However, only 30% of the little prince's cash flow is in the bank deposits, and the remaining 30% is treasury bonds, 20% real estate, 10% stock investment, and 10% of the funds are lent to some business partners at the same interest rate as bank loans.

To put it simply, the little prince's business itself provides cash flow, and profit depends on managing cash flow to maintain and increase value.

This model is similar to Warren Buffett's model - many people only focus on the income from Buffett's stock investment, but in fact, Buffett's income is more of insurance income. Warren Buffett opened an insurance company, obtained the floating deposits (premiums) paid by customers, and then used the funds to invest in various industries, real estate, resources, stocks, and bonds. In addition to the costs paid to insurance customers, there is a large surplus on the investment side. Of course, the stocks and other rights and interests invested must have relatively high dividends every year. Buying heavy stocks gets a large amount of dividends every year, and you can reinvest in dividends, which is also the logic of Buffett's choice of stocks. In short, although Buffett himself is better at stock trading, Buffett's business model is to manage cash flow, a large amount of cash flow (other people's money) flows through his hands, and then, before returning the principal and interest to others, use this money to create more profits.

This model is also the future development direction of Wang Qinian's small partner company. But now, the main business of the small partner company is very profitable and high-growth. Therefore, the return on investment is not very important.

All business models are ultimately cash flow!

The essence of a business is also cash flow!

A business model that does not generate a lot of cash flow is naturally not a good business model!

Even the Internet must be more efficient to convert traffic into cash flow, and traffic is valuable. Therefore, the value of traffic is not the same for websites of different natures.

For example, the tens of millions of views on entertainment information websites are not as valuable as the hundreds of thousands of views on real estate websites. Traditional real estate websites can't retain long-term customers.

Therefore, the new model of Jingtang Shengshi, selling houses is only the beginning, providing a series of follow-up services, which can continue to stick to users, and continue to obtain cash flow through services, this model is obviously more able to stick to users than traditional real estate websites.

The road that Wang Qinian pointed out to his future father-in-law, once it is rolled out, has formed a scale, which is much more promising than real estate companies such as Vanke!

What's more, the Internet entertainment of the small partner company, the e-commerce and finance of the Little Prince Group, and the Internet real estate of Jingtang Shengshi. In fact, these three can complement each other.

The three are big enough to a certain extent, and they can smoothly meet on the Internet rivers and lakes, and deliver users and traffic to each other. The three closed-loop ecosystems will eventually merge into a larger business ecosystem. (To be continued.) )

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