Chapter 617: Interview One
readx;?next
"Boss, the results of Station B of "House of Cards", with 3.19 million subscriptions for the fourth episode and 2.84 million subscriptions for the fifth episode. "www.biquge.info Yu Dong said with a smile, "At present, the subscription results of a single episode can be ranked in the top 20 at station B, which shows that there is a market for American dramas, but unfortunately, more popular American dramas are bought by Sohu Video and other websites!" ”
"The results are not bad!" Wang Qinian smiled and said, "How many are not copyrighted, and the plan is to share them on the partner platform?" ”
"There are already more than 50 copyrights of American dramas, you know, many of the copyrights are not invested by him, but also the copyright broadcast rights purchased externally. Most of these purchased copyrights can only be broadcast on their own platforms, and they have no right to sell them to the outside world. Yu Dong said with a smile, "However, in the future, we will actively invest in self-made dramas, and in addition, we will also purchase the global rights of many dramas, among which the copyright in the Chinese market can be authorized to us as an exclusive agent." ”
"Can the subtitle translation team keep up?" Wang Qinian asked worriedly.
"The Chinese and English subtitle translation team has recruited 5 through the Internet. There are 30 employees on the regular staff, but they have some connections on the Internet. Yu Dong said, "The translation group they have set up has at least more than 2,000 online translators, who can outsource orders through the Internet." ”
Translation is definitely necessary for the introduction of overseas content. At present, the company has mainly established a mainstream translation team such as Chinese-Japanese subtitle translation, Chinese-Korean subtitle translation, Chinese-English subtitle translation, etc.
Many translations are wild translations on the Internet, and the small partner company recruits people who are willing to work as regular employees, and some people who are unwilling to come to work can also become supernumerary Internet translators, taking piecework wages, and giving a translation fee for each episode of subtitles to respond.
Video websites have gradually changed from the competition of occupying users to the competition of copyright.
In the beginning. Chinese video websites are imitations of the sharing model, but the quality of short videos and shared videos uploaded by ordinary users is very average. Most viewers can't afford to waste their energy on this kind of shoddy selfie video for a long time.
In order to attract more user retention, video websites can only rely on well-produced TV dramas, movies, animation, variety shows, sports, documentaries and other programs to retain audiences.
In the early days when copyright was not too strict, major mainstream video websites rarely thought of buying genuine film and television content copyrights. But with the survival of the fittest video sites, the worst video sites are unaffordable in terms of server and bandwidth costs. You don't have to wait for the copyright era to go bankrupt and close down.
The remaining video sites that can survive are becoming more and more mature in terms of traffic and business models.
More and more video sites spend more than 1 billion yuan a year to purchase copyrights, so they naturally have enough incentive to sue their peers for infringement. Copyright lawsuits on video websites have gradually played a role in purifying the market.
As video websites pay more and more attention to copyright, everyone rushes to buy copyrights, which naturally causes the price of the originally worthless online broadcast rights to rise to the same level as TV broadcast rights.
A hit drama in China. Before it is broadcast, not only can you sell the TV broadcast rights, but the network broadcast rights are also very sought-after.
After the domestic film and television copyright competition has reached a certain level, major websites have also tried to introduce copyrights overseas. For example, Korean dramas, American dramas, Japanese anime and other content are all key targets for various companies to compete for. Even, some video websites will even buy the copyright of countries such as Thailand and India, after all, in any country in the world, there will be some content that is the highlight.
American dramas are relatively well-made, though. Its market share on the Chinese Internet may not be as large as that of Korean dramas in China. Purchasing American dramas is a bit thankless in China, but the partner company adopts a sharing mechanism, regardless of whether the copyright is a big sale or hitting the street. The risk taken by the partner company is relatively small.
Rivals such as Sohu, Tencent, Youku, and LeTV, because video fees are not as mature as those of partner companies, it is difficult to persuade copyright owners to agree to adopt a sharing mechanism or an exclusive sharing method to authorize the copyright to Chinese video websites.
"House of Cards" earned more than $100 million in the first quarter, after deducting investment costs. Net profit may be as little as two or three million dollars.
Compared with some Hollywood blockbusters that grossed hundreds of millions of dollars, its revenue and profits may not be outstanding.
But the problem is that the business model it proves has a lot of potential. As a result, the market capitalization grew to more than $16 billion. The benefits of market capitalization growth have made the global video industry and entertainment industry look sideways!
Originally, the models that were not taken seriously began to become the object of learning and imitation by countless people in the industry.
This year, not to mention "House of Cards" is not worthy of mixing video sites. I don't know where it is sacred, not only is it not worthy of mixing with the Internet, but even the media and entertainment circles are not worthy of mixing.
The partner company is undoubtedly one of the main beneficiaries of "House of Cards", regardless of the exclusive copyright of "House of Cards" in Chinese, which is fully owned by the partner company. It is estimated that in the first season of "House of Cards", the Chinese market can generate tens of millions of yuan in revenue, and after deducting the share to partners, the partner company can obtain a profit of no less than 10 million yuan.
The greater benefit may be that the stock price has risen sharply, which has more than doubled the floating profit of the investment of the small partner company, and the investment of 1.3 billion US dollars has increased by 3.4 billion US dollars.
The floating profit of more than 2 billion US dollars alone has made countless investors at home and abroad envious and jealous of the small partner company, why, why, why is the luck of the small partner company always so good!
Many media hope to get first-hand information through interviews with Wang Qinian.
However, after Wang Qinian rejected a number of media, he still accepted an exclusive interview with ATV, which can be regarded as selling Hao Yi's favor.
"Mr. Wang, thank you for accepting our interview with ATV." ATV's host said with a smile.
"You're welcome, I'm always old friends with you Hao, and it's kind of love to give ATV a charcoal in the snow, and contribute a little ratings." Wang Qinian smiled.
"Thank you, I think Mr. Hao is very happy to have such a good friend as you."
"Well, we're buddies. We started a business together on campus, and I cherish this friendship. ”
"Recently, House of Cards has become so popular that it has spurred global market websites to talk about House of Cards and websites. Wang is always the only prescient person in the country to invest in the company's equity before "House of Cards" aired, and this investment can be described as a stroke of genius. ”
"You're welcome, there are countless good companies and good stocks in the world, and a company as big as our little partner invests in many listed and unlisted companies like a net every year, and it is normal for one or two very good investments to appear every year."
"Mr. Wang is too modest, you are the godfather of the Internet in China, the boss of the behind-the-scenes bosses in the entertainment industry, and a wizard in investment. 100-bagger stocks such as NetEase and Tencent can be called classics. Japanese mobile game stocks have increased by 100 times for more than a year now, why do you always find these 100 baggers? (To be continued.) )