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At the beginning of April 2002, a group of guests were welcomed in the conference room at the headquarters of the small partner company - Cai Yinong, the president of Tang Film and Television, and Li Guoguo, the director. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Previously, the two parties only reached an intention to invest in the film and television of "Ethereal Journey", but the funds were not in place, and the formal contract was not signed.

The Tang people are waiting and seeing, whether the popularity of "Ethereal" is really reliable.

As a result, the game version of "Ethereal Journey" was operated by a small partner company with great success, and the topic was already in a hot spot.

The risk has become very low, so Tang Ren decided to officially sign a contract with the partner company.

"This is Xiao Qian, our company's contracted writer!"

"This is Mr. Wang Qinian, chairman of the small partner company."

"This is Miss Cai Yinong, CEO of Tang Film and Television."

"Director Li Guoguo, one of the founders of Tang Film and Television."

After introducing each other, the two sides began to take their seats.

"Hello Mr. Cai!" Wang Qinian said with a smile, "It is really rare for a woman like you to create such a big career in the industry at such a young age!" ”

"Really? I don't think so, there has already been Qiong Yao in Taiwan, and even there is a Xu Shanshan in the capital. Cai Yinong smiled, "My little achievements are not worth mentioning!" ”

"The Tang people are still very promising!" Wang Qinian Chen Ken said, "A few years ago, "The Peerless Double Pride a few years ago, to the current "Yangmen Female General", in the TV drama market, the Tang people are very sudden. In the TV drama market, Tang people are my teachers! ”

"Don't dare to be, these two works are the credit of director Li Guoguo!" Cai Yinong said with a smile.

Wang Qinian looked at Li Guoguo, whose hair was a little frosty white and unkempt, nodded and said: "Director Li has many TV series, all of which are very good-looking!" ”

"There, there! TV series are insect carving skills, and I can't make movies. I went to shoot a TV series! Li Guoguo said modestly.

"Hehe, TV series are more stable than movies now." Wang Qinian said, "Film investment is high-risk, three out of ten are good to make money, and at least half of the TV series are profitable!" ”

"Mr. Wang wants to enter the TV drama market?" Cai Yinong suddenly asked.

"No!" Wang Qinian shook his head and said, "Or." For the time being, we will not invest in TV series alone! We will only cooperate with professional TV drama production companies in a cooperative way! After all, the film and television industry also has a threshold, the cost of poaching excellent talents is large, the training cycle is long, and it is already difficult for light movies to occupy an advantage for a long time, we don't have enough talent and energy to get the TV drama business up! ”

Wang Qinian's words are sincere. Cultivating a good director is no less difficult than a senior pilot. Compared with the cultivation of IT talents, or talents such as comics and music, the director must not only pay attention to talent, but also have money to burn for him. With the current strength of the partner company, senior directors are all invited, and among the young directors, except for Wang Qinian, he spends a lot of resources. In addition to the amazing growth rate, other director talents. Didn't get up.

Even Ning Hao is still being polished. If you want to be able to carry the girder and take charge alone, it will take a few years.

How much money does a mature director consume? Wang Qinian estimates that people with average qualifications. Throwing tens of millions may not be able to cultivate. Those with better qualifications also need to go through many experimental works, and then go to formal commercial films, without an investment of 5 million yuan. It's hard to cultivate.

It is precisely because of this talent gap that small partner companies can develop in publishing and online game business. But movies and TV series can only choose one or the other.

There is money, but there are no director resources!

"With Mr. Wang's words, I am relieved!" Cai Yinong said with a smile.

"Hehe, I think that those who are also in the entertainment industry do not necessarily need to kill each other, but should cooperate sincerely. For example, joint investment, joint development, and jointly make our country's cultural industry bigger and stronger! Wang Qinian said with a smile, "In the future, China's cultural industry will be very prosperous, the scale is unimaginable to the point that the market is impossible to be occupied by a company, and the future pattern, similar to Hollywood, is the norm for many giants to coexist!" ”

Cai Yinong nodded and said: "Win-win cooperation is stronger than vicious competition!" ”

In essence, Tang and the small partner company have never had a business conflict at all. Tang Ren has invested in TV dramas from the beginning, and the partner company is a movie, music, publishing, games and so on.

In fact, just the momentum that the partner company has shown in the film industry over the years has already shocked the entire entertainment industry.

In particular, the movie of the little partner company, "Jianghu" has been adapted into a TV series, which is expected to be released this year. In addition, "Youth Musical" and "Ethereal Journey" are also going to be adapted into TV series, which has to be vigilant against the ambitions of the partner company for the TV drama market.

Although the TV and film circles are different, in fact, in recent years, many TV directors and actors have crossed over in the film circle.

In the future, when the film market gradually warms up, the money-making effect will be stronger than that of TV. After that, many TV directors and stars also returned to the film market.

In fact, in the next few years, the small partner company will indeed not get involved in the production of TV series alone. Because, the film market is beginning to rebound at the bottom, and in the golden decade, its development momentum is much stronger than that of TV dramas.

The future proves that big movies are big movies after all! The star of a big movie is higher than the compulsion of a TV series! The director of a big movie is also more eye-catching than the director of a TV series.

Therefore, it is the strategy of the small partner company to make movies first and then engage in TV series.

Of course, the current strategic focus of the partner company is not TV series, but in order to lay the foundation for the future, it must also get involved in this market. Stepping in with multiple companies is clearly the best strategy.

For example, the copyright of the TV series "Jianghu" was sold to BTV, and it seems that BTV invested 30 million yuan and was ambitious to make the "Jianghu" TV series a big deal.

The TV series version of "Youth Singing and Dancing Youth" plans to pull Huayi Brothers to eat the cake, and the partner company will publish the rights and part of the investment, but the production team of the TV series will let Huayi do it.

Now the TV series of "Ethereal Journey" is cooperating with Tang people, which is also because Wang Qinian believes that Tang film and television can shoot such a theme better.

After all, the later Tang people adapted classic PC games such as "The Legend of Sword and Fairy" and "Xuanyuan Sword" into TV series, and received a good market response.

This shows that Tang Ren, a young company, is not old-fashioned and can understand the aesthetics of young people, and it should not be difficult to adapt "Ethereal Journey".

The director of this TV series is Li Guoguo, the chief director of Tang Film and Television, who is also a senior TV drama director.

At the end of the 80s, he had already directed Jin Yong's drama "Book of Swords and Enmity", and then he was a senior director in the industry. After the founding of Tang Dynasty, popular TV series such as "The Peerless Double Pride" and "The Female General of the Yang Gate" were all directed by Li Guoli.

The later "The Legend of Sword and Fairy" was also directed by Li Guoguo, so it should be very reliable for him to direct "Ethereal Journey".

As for the casting question, Wang Qinian asked: "The most important role in the play is the protagonist Li Qiang, I don't know Director Li, what is the right candidate?" (To be continued.) )

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