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Since the beginning of reform and opening up, China has felt that there is a big gap between China and the outside world, and the economy, science and technology, culture, and sports have ...... A bunch of gaps, many of which are gradually catching up and narrowing over time. Pen & Fun & Pavilion www.biquge.info

However, the gap in the cultural field is very helpless. Although there has been progress, it is not as fast as the progress in the economy, science and technology, and many aspects still lack competitiveness for a long time.

First of all, Hong Kong and Taiwan novels, film and television, and music, swept the domestic market. Then there are Hollywood blockbusters, Japanese ACG, as well as Korean dramas, Thigh Times, and kimchi online games.

Any trend in China has quickly become popular. In contrast, these fields in China often seem to be on the same page.

Is there no such work in China that can cater to the market demand? - Yes! It's just that, under the control of outdated and backward old-timers, many of the works and themes they encourage are often outdated from the very beginning, and they cannot be adapted to the evolving market of this era.

But in fact, China lacks good works, good ideas? There is no shortage of it!

There is no shortage of Maxima in all walks of life in China, but there is just a lack of Bole!

At the beginning, the partner company relied on its own team to create works, but under such hard work, how many works can be created and how many times can it lead the trend?

At this point, Wang Qinian feels that if he does more Bole, he may make a more positive contribution to the partner company and the cultural industry.

Discovering Xiao Qian and "Ethereal Journey", and vigorously promoting the operation, is obviously what Bole should do. Let excellent works be more influential!

Although, Wang Qinian took advantage of the comparison between "Ethereal Journey" and "Harry Potter". There are indeed gaps. However, compared to traditional novels, this is already a very good story.

At least than Guo, he copied overseas works and became famous by writing the same person. Or maybe it's someone Han. It's much better to hype up in the way of teenage geniuses and attract a bunch of rebellious teenage fans who don't study hard.

"Have you read the novel "Ethereal Journey", it is very awesome, much better than Jin Yong Gulong's martial arts novel, it is called Xianxia. A modern adaptation of classical Chinese mythology, similar to the Chinese version of Harry Potter! ”

"I haven't read the novel, but I just bought the game, the 18 yuan CD version!"

A lot of young people, topics related to "Ethereal Journey". Like an epidemic virus, it spreads rapidly. Under the bombardment of traditional media and Internet media, those who don't know "Ethereal Journey" are almost Martians. With the spread of "Ethereal Journey", more young people are captivated by the fairy tales of this new era.

"Heavenly Court turned out to be an alien planet, and through the ancient teleportation array, you can reach Heavenly Court Star."

"Yesterday, I bought this Xiuzhen cheats. I feel like I've reached the rotation period. ”

"Don't talk about it, spinning, enlightening, merging, heartbeat, spiritual silence, primordial infant, out-of-body, distraction, merger, tribulation, Mahayana...... This is the setting in the novel "Ethereal Journey", okay! ”

"No, it's not. Some ancient Taoist cultivation books also have these words. ”

"Damn, it turns out that "Ethereal Journey" is borrowed from Taoist books, I thought it was made up."

"This is normal, the internal strength, meridians, and acupoints in martial arts novels are also borrowed from the medicine, martial arts, and various doctrines of the ancients."

"I only know after watching "Ethereal Journey". Harry Potter doesn't mean anything at all. Magic or something, it's not as good as Xianxia at all. ”

"Is there a Xianxia novel similar to "Ethereal Journey"?"

"Yes, I went to the Internet to find it myself, and there were some follow-ups to do at the starting point. "Ethereal" is the originator, and it is also serialized at the starting point. ”

……

The release and promotion of "Ethereal Journey". It is undoubtedly overwhelming.

Hundreds of mainstream media in China have appeared thousands of reports, book reviews and game reviews related to "Ethereal Journey".

In addition, the advertisements on the Internet have reached the point where there is a Chinese Internet, and there are "Ethereal Journey" promotional advertisements.

In fact, traffic advertising on the Chinese Internet in this era is very cheap, at least dozens of times cheaper than later. With a few cents of advertising fees, you can buy ten yuan of network traffic ads.

And the online publicity budget of "Ethereal Journey" is 5 million yuan!

The advertising fee for "Ethereal Journey" on Sina.com alone has exceeded 1.5 million yuan, covering the homepage advertisement of Sina.com for three months. Tencent also received 1 million yuan in advertising fees, which was also three months of advertising.

Portals such as Sohu and NetEase have also received 300,000 and 500,000 yuan in advertising fees from partner companies. As for some other small websites, a few hundred to tens of thousands of dollars are bought into a large number of websites.

In short, the advertising budget of "Ethereal Journey" is 5 million yuan, but it has covered more than 300 mainstream websites of various types, and has covered 99% of Internet users in China. Basically, all users who go online, log on to that mainstream website, and they will see an advertisement for "Ethereal Journey".

"Europe and the United States have "Harry Potter" flying on a broomstick, and China has "Ethereal Journey" flying with Edgeworth! Xiao Qian, the originator of Chinese online Xianxia novels, novels, games, and many more adaptations, take you on a Chinese-style fantasy journey! ”

The ad compared "Ethereal Journey" to "Harry Potter", although it provoked ridicule from many "Ha" fans. But more netizens are attracted by this publicity.

Following the advertising links of major websites, I clicked into the official webpage of "Ethereal Journey". The official webpage has two options, to experience the game and read the original novel.

Click on the experience game, then you will start to enter the vs game network, and you can download a streamlined trial version.

The trial version is only 100MB in size, and the map is very small, so you can try it out. If you feel that the experience is very good, you can purchase an activation code to download and install the official version of the game. For the official version of the game, there is 1.5GB. Of course, players who purchase genuine games can also enjoy subsequent upgrade and update services. With subsequent upgrades and updates, this game will only get bigger and bigger.

If the netizen clicks on the original novel, it is to enter the starting point, the novel reading page of "Ethereal Journey". The online version of "Ethereal" has more than 300,000 free chapters, and if you feel that the novel is not far away and are willing to pay for it, it is possible to convert it into VIP readers who start Chinese.

To put it simply, this marketing is not a game advertisement, but a marketing of a cultural brand. About the cultural brand "Ethereal Journey"!

With the ambition of a small partner company, this cultural brand started with the original novel, and the game adaptation further broadened its influence. Soon the meeting was held to further enhance its influence through film, television, animation and other adaptations.

Of course, under this round of money-burning strategy, "Ethereal Journey" must still be a loss compared to advertising costs. But if you put a long line to catch a big fish, you will definitely be able to make more money in the future.

By the end of March, the number of Ethereal Journey gamers had reached 800,000. In addition, the original novel of "Ethereal" has also increased by more than 10,000 VIP readers.

As for the simplified Chinese published book of "Ethereal Journey", it was also sold out of stock during this time. The publishing department of the small partner company is constantly reprinted, and it is reprinted one by one. Total sales of Simplified Chinese began to exceed 1.5 million copies!

Although, the 1.5 million copies of "Ethereal Journey" were sold in 10 volumes. The sales volume of each volume is only 150,000, although it is also a bestseller, but it may not reach the level of shock.

After all, at this time, best-selling authors such as Han Han and Guo Jingming sold more than one million books alone.

Of course, the simplified sales of 1.5 million copies are enough to make Xiao Qian, the "first person in online novels" and "the originator of online fairy novels", recognized by the entire industry.

In addition, the fire of adapting the game also established that Xiao Qian is not only an online writer, but also has a huge commercial adaptation value for his works!

Therefore, during this time, Xiao Qian was a little proud, running soft legs in various activities, signing meetings, speeches, and getting acquainted with peers in the game, film and television industries.

Under the packaging of the small partner company, Xiao Qianxin has been exposed in the news, and his fame has gradually begun to be comparable with some film and television stars.

Of course, this is also part of the strategy of small partner companies, and many people only focus on the personal brand value of film and television stars. However, Wang Qinian also uses the method of commercial packaging to enhance the value of writers.

This technique is actually not new. In Europe, the United States, Japan, and other regions, writers, cartoonists, and other professions that should be very homely have long been promoted as stars. In the end, the writers and cartoonists who have gained a lot of exposure have achieved far more achievements and commercial value than the mysterious people, and there are few writers who have been exposed to the news. (To be continued.) )

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